MarketingBox Podcast
225 episodes - English - Latest episode: 9 months ago -Quick and relevant daily discussions on everything marketing and business related. We cover best practices, marketing trends, motivation, and why we're passionate about marketing. We also invite successful business owners and marketers to share their words of wisdom and inspirational stories.
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Episodes
Stacey Paretti Rase | Seek The Opportunity and Take The Leap
July 21, 2023 11:00 - 59 minutes - 40.7 MBHi everyone! This week we are spotlighting an impressive entrepreneur, Stacey Paretti Rase. Stacey's career is filled with multiple successful ventures, but her most recent one is in the short-term rental business. Stacey owns and operates five listings. Two of her properties are right down the road from us in Downtown Covington. She is a Louisiana native who adores her community and guiding others. A coach at heart, Stacey spends time bettering her business and helping others begin their ho...
Tiffany King | Living Boldly and Navigating Today's Social Media World
July 14, 2023 11:00 - 1 hour - 48 MBFrom being a blogger, entrepreneur, business owner, mom, and creator, Tiffany King has had quite the experiences! In this week's entrepreneurial spotlight, we feature Tiffany King, founder of the We Five Kings blog and The Organized Social. This episode breaks down what it means to be an influencer, social media and marketing trends (old and new), and tips for growing an audience. Tiffany gives excellent advice for business owners on building a community online and overcoming fears. Her mant...
Behind The Amazon Prime Day Marketing Strategy
July 11, 2023 19:00 - 9 minutes - 6.24 MBHappy Prime Day shopping! In honor of Amazon's annual Prime Day sales event, we wanted to discuss some of the structures that allow Amazon to be one of the most successful businesses in the world. Amazon's business model and marketing enable them to have an event that is so popular it's like Black Friday. This episode discusses Prime Day Sales, Amazon's Flywheel Effect, and how a frictionless process and focus on customer experience can help your business grow. Find us on your favorite soc...
Grimace, Barbie, and Nostalgia Marketing
July 06, 2023 14:00 - 7 minutes - 5.52 MBIf you have been on social media lately, you might have seen people raving about McDonald's new Grimace birthday shake. Who is Grimace?? First introduced in 1971 as "Evil Grimace," a purple-shaped character used in McDonald's marketing. McDonald's is now bringing this character back with a birthday-themed shake. Grimace is not the only character making a comeback - the new Barbie movie is set to release this July. This video discusses the latest trend of making old things new and why these n...
3 phrases to avoid and what to say instead
July 06, 2023 12:00 - 9 minutes - 6.77 MBThis episode we cover some tips and word tracks to help you create more opportunities and close more deals. First, it's important to avoid using phrases like "sorry to bother you" or "I know you're busy." These phrases make you seem weak and unsure of yourself, which can damage your credibility. Instead, be confident and assertive in your communication. Second, it's important to get to the point quickly and clearly. Don't waste time with small talk or fluff. State your purpose for contacti...
Navigating naysayers as a business owner
July 05, 2023 12:00 - 5 minutes - 3.79 MBAs an entrepreneur, you've likely encountered your fair share of naysayers who seem to shoot down or hesitate toward your dreams and ideas. Many business owners find that the people closest to them always give the most pushback to their ideas. This video discusses facing skepticism and perspectives for navigating these challenges on your entrepreneurial journey. We understand that, in most cases, intentions are rooted in a desire to protect you from potential failure or disappointment. Remem...
How to learn from your WORST customers
July 04, 2023 12:00 - 3 minutes - 2.34 MBIn the journey of running a business, encountering difficult customers is inevitable. Join us in this episode as we discuss customer feedback and explore how learning from your worst customers can shape you into a better business owner. Each experience, no matter how challenging, holds a hidden opportunity for growth and improvement. By embracing these encounters, you equip yourself with the knowledge and skills to excel in the long run. Find us on your favorite social media network for mar...
Marketing is like driving a car...kind of
July 03, 2023 12:00 - 5 minutes - 3.7 MBIf you're new to marketing your business or running a business period - you came to the right place! Can you recall when you first got your driver's license? Feeling free but also scared at the same time? Marketing your business is kind of like driving a car. This video explains the analogy of being a new driver to navigating the business world. Every new driver needs a teacher, just like every new entrepreneur needs a mentor. Watch this video for a simple, easy-to-follow example; hopefully,...
Giving your life to Christ | A CEO's story about his faith
June 30, 2023 14:00 - 14 minutes - 10.3 MBOur CEO and founder, Shawn Burst, takes us through a little bit of his journey, including the biggest turning point of his life - when he surrendered to Christ. In this episode, we sit down with Shawn and ask him how his journey impacts his business and what advice has for other business owners. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
What is Legit Script and why is it important for consumers?
June 26, 2023 11:00 - 7 minutes - 5.4 MBIn marketing and advertising, protecting businesses and consumers from scammers is important. LegitScript is an online certification program that holds businesses to the highest commercial integrity. It’s recognized by Google, Microsoft, Facebook, and other merchants and providers in highly regulated healthcare markets. LegitScript is the only certification program recognized by those platforms for the addiction treatment market. In this episode, we explain why a certification like this is e...
How to be a "Lucky" person
June 23, 2023 11:00 - 4 minutes - 3.27 MBWhat is your definition of luck? Who do you consider a 'lucky' person? We recently came across a thread on Twitter about FOUR things lucky people do that unlucky people DON'T, according to a psychology professor named Richard Wiseman, who spent years studying lucky people. Hot take: perhaps luck is an illusion. Luck is a word given to describe certain characteristics of people who create opportunities. Do you agree? Watch this video and let us know what you think by the end! The creator o...
Open and closed loop systems in marketing
June 22, 2023 11:00 - 4 minutes - 3.4 MBMaking the most out of your marketing dollars is the name of the game. What is an open loop, and what is a closed loop system concerning marketing? This video discusses how data-driven strategies and closed-loop systems empower businesses to optimize their marketing dollars and ensures invaluable feedback. This is why our software is a closed-loop system compared to an open-loop that leaves you guessing where your money is going and if it's worth spending on marketing. Discover how closed-...
Personality and Leadership Test - What animal are you?
June 21, 2023 11:00 - 9 minutes - 6.44 MBEvery environment consists of different personalities, and understanding how others think, feel, and react allows you to balance and handle situations accordingly. A positive work culture starts with leadership and understanding how best to communicate with different people. In this episode, we discuss a human typology test created by Gary Smalley and John Trent designed to help you understand your dominant and sub dominant traits, strengths, and weaknesses. Culture can make or break a busin...
Spending Money To Make Money
June 20, 2023 11:00 - 5 minutes - 3.79 MBSounds cliche, but when it comes to marketing, there is no free ride. Sure you can post organically and essentially create a following that will generate some revenue. But the speed of business moves quickly and in order to get noticed, you have to spend some money. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Discount Downfall - How to fix
June 19, 2023 11:00 - 4 minutes - 3.04 MBIf you're stuck in rut where the only business you can drum up is through offering discounts, this episode is for you. In it, we discuss the downfall of offering too many discounts and what you can do to solve that problem and recondition your audience. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Hiring the attitude, training the skill
June 17, 2023 11:00 - 7 minutes - 5.42 MBThis episode discusses your company culture and getting the best people to work for you. The strategy is to hire good people. Sounds simple right? It's all about how you define "good." We determine good as people that are like-minded and come with a good heart and good intentions. They should have some of the skills you're looking for, but do not need to be overqualified...it's better if they're over-humbled. Find us on your favorite social media network for marketing insights, tips, and t...
Social Media Strategy - How to get started
June 16, 2023 11:00 - 8 minutes - 5.56 MBThis episode talks about some of the tips and tricks about getting started with producing your social media content. Shannon has been producing content for MarketingBox for just over a year and talks about what she's discovered, and ways to quickly uncover trends to help create more engagement. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
The skill and value of knowing how to cold call
June 15, 2023 11:00 - 10 minutes - 7.06 MBIf you've ever had a job that required you to "cold call" then you know exactly what I'm talking about. A "cold call" would be a marketing call to a prospect that has not shown any interest in your product or service. Their is a good possibility they have no idea who your company is. 99% of the time, these call are met with heavy resistance. Sounds terrible right? Well, if you've done it, consider yourself fortunate because you got a crash course in how to overcome the tough parts of life...
Boredom as a Superpower
June 14, 2023 15:00 - 7 minutes - 5.43 MBSometimes doing nothing can become the biggest way to accomplish something. Sounds like an oxymoron, but down-time has been considered the enemy of fast growing businesses for a long time. Many people feel that in order to get ahead, they have to outwork, put in more time, and out-hustle everyone else. They feel that if they have "down-time" they are being unproductive. Secondly, today's world is full of distractions. I grew up without a phone, so if I was bored, I had to be creative or soc...
Apple's New Vision Pro - Marketing Prediction
June 13, 2023 20:00 - 11 minutes - 8.23 MBCan we predict the future? Of course not! But we see patterns and this episode will break down the strategy we already foresee coming down the pipe with Apple's latest new gadget. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
How Chat GPT Made Me Quick Money
June 09, 2023 14:00 - 11 minutes - 8.21 MBStill wondering if you should learn how to use AI technologies? Every day new AI tools drop, and progress toward even more advanced technology is made. You might find yourself speculating if this is worth all of the buzz or if it is just a trend everyone hops on. In this video, our CMO, Mike Paine, tells us how ChatGPT helped him sell something he had been trying to get rid of for over 15 years. Prompted with just six words, ChatGPT worked its magic, resulting in a win scenario. We highly en...
The Marketing Rule of Seven
June 05, 2023 12:00 - 4 minutes - 2.91 MBDid you know it takes SEVEN impressions for consumers to remember your brand? The marketing rule of seven implies that customers must come across your brand at least seven times before making a purchase decision. This is why many brands market across multiple channels. However, it can become crazy juggling keeping track of your marketing across the different channels. The MarketingBox product helps make this easier for you. Watch this video to learn more about the marketing rule of seven and...
Balancing Seasons | Have your cake and eat it too.
June 02, 2023 12:00 - 6 minutes - 4.24 MBIn this episode, MarketingBox CEO and founder, Shawn Burst, reflects on how he's handled the different seasons in his life. Many of our subscribers know being a business owner, and entrepreneur takes a certain kind of work ethic and individual. Shawn describes the best way he balances the many different hats he wears is by taking sprints. Hopefully, this episode helps you learn how to balance having a successful business and being everything else you want to be. Find us on your favorite soc...
The Little Things Matter
June 01, 2023 12:00 - 4 minutes - 3.22 MBIn this episode, we discuss the legendary speech from Admiral William H. McRaven, "If You Want To Change The World, Make Your Bed." You may or may not have heard this speech before, but it inspires us to remember to take care of the little things in life. Shawn expresses how this speech changed his perspective toward life and why it's so impactful. Often we stress about big decisions or obstacles of the future; however, focusing and taking care of little details every day equips you to conqu...
The Reason Super Mario Brothers is selling tickets.
May 31, 2023 12:00 - 6 minutes - 4.44 MBDo you ever see a commercial or hear a certain song that reminds you of your childhood? Nostalgia is a powerful emotion, and when applied to marketing, it allows you to invoke feelings within your audience. This video discusses creating nostalgia in the customer experience, environment, or messaging. These tactics are commonly seen in big commercials like Super Bowl ads, but we discuss a more recent successful use in this video. The new Super Mario Bros movie just crossed a billion in sal...
Pressure Makes Diamonds
May 30, 2023 16:00 - 5 minutes - 3.56 MBThe word 'pressure' typically has a negative connotation, but it doesn't have to be negative. Without pressure, there are no diamonds. This video discusses how pressure can be used as positive fuel to accomplish a goal or dream. If you're striving to do something great, the journey will have challenges and hardships, but that's what makes it worthwhile. Everyone would do it if it were easy and there was no pressure. Use this episode as motivation and a little piece of mind that you can do ha...
Today is a gift, that's why they call it the present...
May 09, 2023 11:00 - 5 minutes - 3.81 MBThis is another great mindset episode that explores living in the now. Don't leave any regrets on the table, but also be aware of your surroundings. We often talk about the working hard to achieve more, but we need to remind ourselves of our surroundings, and make sure we're living our best lives with the people we love around us. Make every second count. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
How you do something is how you do everything...
May 08, 2023 11:00 - 9 minutes - 6.84 MBThis episode is another great mindset tool that discusses how you approach everything in life, but it starts with the small things. It talks about focusing on the details of the small things, and how you do them translating in how you do the big things. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Not every customer is your customer
May 05, 2023 11:00 - 11 minutes - 7.75 MBThis is sometimes the hardest lesson to learn, especially if you're in the early stages of getting your business to work, because you appreciate and want to accept any and all customers...but that sometimes can hurt you as well. This episode breaks down this mentality and discusses when to say no, when to evaluate your audience, and how to lean into your best customer avatar. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingb...
Golf vs Marketing
May 04, 2023 11:00 - 8 minutes - 6.13 MBThis episode we break down the similarities in golf as it relates to marketing. How to start if you've never hit a ball, the practice, and gameplay all factor into the same concepts of research, strategy, and execution for your marketing plan. Even if you don't understand golf, the relative principles might help you understand how to approach your marketing better. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
How and why to get started...
May 03, 2023 12:00 - 3 minutes - 2.64 MBIt seems like simple logic. If you're listening to this channel, we're not redefining the principles of the world. We are discussing real-life tactics that have work. We know they work because we put them to use. This episode is about getting the reps in and starting. The first time you do anything isn't going to be your foot forward. There is always a learning curve that can only be managed through experience. Find us on your favorite social media network for marketing insights, tips, and...
Mindset of a CEO
April 24, 2023 11:00 - 4 minutes - 3.29 MBThis episode discusses the mindset of successful entrepreneurs and how to train yourself to develop this powerful habits to keep your mindset on the right track. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Meet Angelle Victoria | Finding Your Purpose And Never Giving Up
April 21, 2023 11:00 - 36 minutes - 24.8 MBWe are thrilled to introduce you to Mandeville local artist and entrepreneur, Angelle Victoria, also known as Angelle Victoria Studio. Join as Angelle takes us on a journey through her inspiring story, from the moment she discovered her passion for art to the challenges she faced along the way. Through her art, Angelle creates beauty and tells a story that goes beyond what meets the eye. She shares how art has allowed her to make a real impact in the world and how she continues to learn and...
AI can't replace everything...
April 20, 2023 13:00 - 9 minutes - 6.25 MBHi friends! Every day, new, more advanced AI tools are being released. What a time we are in to be learning how to use these tools as they come out. In this video, we discuss the ONE thing AI can never replace...word of mouth marketing. Marketing comes down to people communicating and connecting with other people. Humans generally trust recommendations from people they know. We also discuss some updates regarding Open AI, Elon Musk, and the tech field. Find us on your favorite social media...
How to budget your energy
April 18, 2023 11:00 - 9 minutes - 6.7 MBSo many people often say that they are always tired. They're looking for ways to create more energy. This episode we pull from an article posted by CNBC regarding how to budget your energy. It's nothing you haven't heard before, but the thought process was new to our team, so we thought we would share. We also cover some tips that we do to help refocus and create more productivity throughout our busy schedules. Find us on your favorite social media network for marketing insights, tips, an...
How to "fight" for happiness
April 17, 2023 18:00 - 19 minutes - 13.3 MBMany people feel like happiness is a state that comes to you when life is good. That some people are just happy, and some are not. If you're a depressed person, that's because you're unlucky and have a bad life, and you should just accept it. Maybe you'll get lucky one day and happiness will come to you. Well, if you think like that, you're wrong. Happiness isn't something your given, it's something you earn. It's a state of mind that you have to choose to be happy and fight for it. "Fighti...
Stop Drifting
April 14, 2023 11:00 - 10 minutes - 7.15 MBThis episode discusses being complacent and making opinions based on hearsay, and not being responsible for consuming the truth and doing the research. Many of us live in a bubble by choice. We're not happy with the outside world around us, or we simply feel that the negative forces don't apply to us...so we ignore it. We hear only what we want to hear and push away the rest. We create opinions based on information that has been pushed on us without doing any checking of our own. Find us on...
Think Solutions, Not Problems
April 13, 2023 11:00 - 4 minutes - 3.08 MBIt seems like today's culture is to get answers with little to no work. When a problem arises, often we turn to someone that might help and announce the problem, assuming they have the answer. This podcast we breakdown that mindset and ask you to take it one step further. Assume there is nobody to help, and try to figure out how to solve your problem. Or at least think of possible solutions...basically take the next step. It's a great way to become more independent and prove value to people ...
The #1 thing your business has to do to survive...
April 12, 2023 11:00 - 3 minutes - 2.33 MBYes...according to Gary Vaynerchuk, this is the top priority of any business...Creating Demand and Consideration. It makes complete since. Listen to this podcast and we pull apart his statement and evaluate it's value. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Overcome the fear of failure...
April 11, 2023 14:00 - 3 minutes - 2.41 MBNike said it best, "Just Do It." So many times in life we miss out on living because we're afraid. Yes, afraid. Not fear of dying, but fear of looking foolish or fear of failing. When you break down these fears, they really are meaningless. The best lessons in life are learned through failures. If people "won" every time they did something, it simply wouldn't be fun. Having multiple failures in your life could mean that you're simply challenging yourself more than others. To that person I s...
Easter Episode - Time for reflect on yourself and business
April 07, 2023 11:00 - 2 minutes - 1.98 MBThis is a great episode celebrating Easter and taking time to reflect on what's next. Many think of Easter as a rebirth...a great time to look at what you've accomplished this year, the goals you set earlier and really refocus. Start your spring cleaning and get motivated to conquer your goals. 1/4 of the year has passed, so "spring" up and get moving. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
200 YouTube Videos In the Can - What have we learned...
April 06, 2023 12:00 - 3 minutes - 2.27 MBThis is a real quick episode celebrating our 200th video loaded into YouTube and the journey to get to this milestone. So if you're interested in starting your own video content, this might be the best quick advice you can get as we breakdown the top 5 things we've learned in the past 8 months. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Good is the Enemy of Great
April 05, 2023 11:00 - 4 minutes - 3.08 MBHave you ever wondered what separates the good from the great? Why do some people achieve incredible success while others settle for being "good enough"? Anyone could be considered great at something with the right mindset. In this video, we discuss how good is the enemy of great. A "good enough" attitude lowers the bar for things you can achieve. Striving for greatness allows for limitless opportunities. This mindset applies to everything in life. We also discuss how complacency can steal t...
Cyber security and making sure you can trust your vendors...
April 04, 2023 13:00 - 8 minutes - 5.94 MBSpammers, hackers, and scammers have created a world of mistrust and lost data. Security has been top of mind for the biggest companies in the world in order to create trust for consumers. Data is currently more valuable than gold or diamonds, and that's why so many bad people are after it. The AICPA created a rigorous program for the highest level of security in business. We know because we just went through it and became a certified SOC to company. Like Amazon, Google, Salesforce, and man...
Life, Love, and Winning in Business with Jeff Martin
March 31, 2023 11:00 - 1 hour - 45 MBThis is a must listen to audio for any one that has ever wanted to, or is currently running a business. Jeff shares his journey leading up to his best selling book, "Business Mulligan" and into his current business model that allows him to help business grow on a daily basis. This podcast goes through all of the emotions regarding failing, winning, and leaning into who you are as a person. If you only listen to one podcast in your life, this will be the one to get you motivated with a good ...
What We Can Learn From Basketball Icon Kim Mulkey
March 30, 2023 16:00 - 5 minutes - 4.01 MBHi friends! In honor of LSU Women's Basketball making it to the Final Four, we wanted to discuss one of the greatest examples of authenticity and branding - Coach Kim Mulkey. Kim Mulkey is a basketball legend, having won multiple national titles as a player and coach. While she was at Baylor for the past 20 or so years of her coaching career, this marks year two at LSU. Kim Mulkey was born and raised in Hammond, Louisiana, right around the corner from our location. Kim has played a crucial r...
Meet Trey Paine | Marketing Producer for PEMCo at the University of Notre Dame
March 22, 2023 11:00 - 36 minutes - 24.9 MBThis podcast discusses the student run theater at the University of Notre Dame. Trey was recently appointed the position of Marketing Producer. Where he hasn't taken over the role completely yet, he's looking forward to making a big impact. Listen as we discuss the challenges and what goes on at Notre Dame and what goes into directing, acting and producing a play on campus. Along with being the only student-run theater on campus, PEMCo is also the oldest theater group, established before th...
SMB Starter Guide for AI and ChatGPT
March 21, 2023 14:00 - 10 minutes - 7.54 MBIf the sound of artificial intelligence (AI) scares you, or maybe you think it doesn't apply to your business, you might want to reconsider. There was this little invention in the 80's that had businesses saying the same thing, "This internet thing won't effect me." Well, it did...and still does. Every SMB must have a google listing, yelp listing, or website in order to survive. And guess what, AI will be the exact same way. The only difference is that its going to become mainstream a lot f...
The Pursuit of Happiness - The secret to getting it...
March 20, 2023 11:00 - 7 minutes - 5.19 MBAre you chasing happiness only to find it leaving you empty? Maybe some fleeting moments that you feel joy, but you can't seem to capture it. In fact, based on this theory, if you ask yourself if you're happy, you won't be. This is a deep dig into what creates happiness and how you can find it simply by changing your mindset. Take a listen and let us know if you agree or disagree with this tactic. Find us on your favorite social media network for marketing insights, tips, and tricks at ht...
Do you believe in luck? Special St. Patty's Day Episode
March 17, 2023 16:00 - 7 minutes - 5.31 MBThe debate is on, is there such thing as luck? Enjoy our fun discussion on if you're feeling lucky, where luck comes from and the philosophy of why people are "lucky." Take it with a grain of salt, and sit back and enjoy the conversation. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn