Behind The Amazon Prime Day Marketing Strategy
MarketingBox Podcast
English - July 11, 2023 19:00 - 9 minutes - 6.24 MBMarketing Business marketing marketingbox marketing strategy shannon coulon shawn burst direct marketing marketing technology marketing tools marketing software marketing tips Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Grimace, Barbie, and Nostalgia Marketing
Happy Prime Day shopping! In honor of Amazon's annual Prime Day sales event, we wanted to discuss some of the structures that allow Amazon to be one of the most successful businesses in the world. Amazon's business model and marketing enable them to have an event that is so popular it's like Black Friday. This episode discusses Prime Day Sales, Amazon's Flywheel Effect, and how a frictionless process and focus on customer experience can help your business grow.
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