Grimace, Barbie, and Nostalgia Marketing

MarketingBox Podcast

English - July 06, 2023 14:00 - 7 minutes - 5.52 MB
Marketing Business marketing marketingbox marketing strategy shannon coulon shawn burst direct marketing marketing technology marketing tools marketing software marketing tips Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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If you have been on social media lately, you might have seen people raving about McDonald's new Grimace birthday shake. Who is Grimace?? First introduced in 1971 as "Evil Grimace," a purple-shaped character used in McDonald's marketing. McDonald's is now bringing this character back with a birthday-themed shake. Grimace is not the only character making a comeback - the new Barbie movie is set to release this July. This video discusses the latest trend of making old things new and why these nostalgic marketing tactics are so successful. If you haven't already, be prepared to see big brands like Forever 21, Barefoot Dreams, and ALDO dropping their Barbie-themed products.

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