What is your definition of luck? Who do you consider a 'lucky' person? We recently came across a thread on Twitter about FOUR things lucky people do that unlucky people DON'T, according to a psychology professor named Richard Wiseman, who spent years studying lucky people. 

Hot take: perhaps luck is an illusion. Luck is a word given to describe certain characteristics of people who create opportunities. Do you agree? Watch this video and let us know what you think by the end!

The creator of the Twitter thread is @aliabdaal, and it's a great read if you're interested!

Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn