Latest School communication Podcast Episodes
School Marketing Insights: SchoolCEO Conversations Season 2 Recap
SchoolCEO: Marketing for School Leaders - March 07, 2024 13:00 - 39 minutesIn Season 2 of the SchoolCEO podcast we have had some of the brightest school leaders tell us about their work, inspiration, and strategies. Along the way, experts in influence, storytelling, culture building, hiring, and more from outside of K-12 have joined in to share additional perspectives....
School Newsletter Ideas: essentials for getting started
School Communications Scoop - February 27, 2024 02:00 - 15 minutes ★★★★★ - 2 ratingsSchool newsletters have proven to be one of the most effective virtual strategies for communication. Newsletters have the potential to become an engaging, informative tool for optimizing school life and building a tight-knit community. At the same time, understanding the true purpose of school ...
Crafting Smart School Marketing Strategies that Work
School Communications Scoop - February 27, 2024 00:00 - 22 minutes ★★★★★ - 2 ratingsToday, a school marketing strategy formulation is essentially the science of survival in competitive markets. Designing a comprehensive marketing strategy incorporating your communication methods and channels, brand promotion techniques, and student enrollment strategies will help establish your...
Dr. Julia Rafal-Baer: Growing and Supporting Women Superintendents
SchoolCEO: Marketing for School Leaders - February 12, 2024 13:00 - 46 minutesIn this episode, Dr. Rafal-Baer discusses her work in addressing the gender gap in education leadership and various initiatives such as the Forum for Educational Leadership and Women Leading ED, a national network of women education leaders she founded. She also highlights the importance of sup...
10 ways to improve your school website
School Communications Scoop - January 30, 2024 00:00 - 14 minutes ★★★★★ - 2 ratingsSchool websites are a vital necessity. But they are not a one-and-done event that you can take live and then not touch but once a year. It is a project that is well worth your time and planning. School website content management alone, done right, can save your school money and staff time, incre...
School Instagram Account Ideas You Should Consider
School Communications Scoop - January 29, 2024 22:00 - 11 minutes ★★★★★ - 2 ratingsMany educational organizations, universities, and high schools have realized that Instagram is an excellent, free platform to showcase school spirit and boost audience engagement. The user-friendly interface, efficient navigability, easy-to-understand search algorithms, and many other features ...
School Facebook Page Guidelines & Tips
School Communications Scoop - January 29, 2024 02:00 - 19 minutes ★★★★★ - 2 ratingsEvery social media channel has a lifespan. While new ones appear on the scene, others go out and die. However, some social media platforms have been major players for so long that they have become a part of our daily lives. Facebook is perhaps the most notable example, with nearly 20 years of ex...
Competitor Website Analysis: How it can help your school's website
School Communications Scoop - January 28, 2024 04:00 - 22 minutes ★★★★★ - 2 ratingsNowadays, the internet and school websites, in particular, are major contact points where schools showcase their quality. Therefore, it’s not wrong to think of websites as one of the main arenas where schools compete for talented students and highly qualified staff. There is also no denying th...
Greg Turchetta: Winning at School Communications
SchoolCEO: Marketing for School Leaders - January 25, 2024 13:00 - 54 minutesIn this episode of SchoolCEO Conversations, we speak with Greg Turchetta, the Senior Chief Communications Officer for the Richland Two School District in South Carolina. In this conversation, we discuss the importance of storytelling, how every school staff member can contribute to your district...
Communication Apps for Schools: What Are They?
School Communications Scoop - January 16, 2024 21:00 - 15 minutes ★★★★★ - 2 ratingsCommunication apps today are as prevalent as smartphones. School administrators, teachers, students, and parents rely on these communication tools to create groups and establish a more connected environment both online and offline. Keeping parents informed about their children's educational pro...
Dr. Paul Coakley: Lessons for School Leaders
SchoolCEO: Marketing for School Leaders - January 10, 2024 13:00 - 58 minutesIn this episode of SchoolCEO Conversations, we speak with Dr. Paul Coakley, the Superintendent of Multnomah ESD in Oregon. Dr. Coakley has spent a lifetime as an educator and as a school administrator. He shares how he united a community to pass the first successful bond in nearly two decades. H...
What are some of the best practices for designing a school website
School Communications Scoop - January 03, 2024 02:00 - 18 minutes ★★★★★ - 2 ratingsHere at School Webmasters, we work for various school website providers. We are often hired to help schools that have switched vendors or are getting a redesign to migrate their old website onto a new design or platform. So, what are the website design best practices for updating or redesignin...
Dr. Julie Sweetland: Strategic Framing for Schools
SchoolCEO: Marketing for School Leaders - December 28, 2023 14:00 - 56 minutesIn this episode of SchoolCEO Conversations we speak with Julie Sweetland, a sociolinguist and senior advisor at the Frameworks Institute. She shares how leaders and advocates can use strategic framing and communications to have more productive conversations around complex issues. You’ll learn pr...
Kim Lear: Understanding & Decoding Generations
SchoolCEO: Marketing for School Leaders - December 13, 2023 12:00 - 1 hourGenerational researcher Kim Lear re-joins SchoolCEO on the podcast to discuss how you can better understand and communicate with the different generations that make up your school community—from students to teachers to parents to members within the community.. Learn about the key events and cult...
School Web Design Ideas to Win the Competition
School Communications Scoop - December 07, 2023 05:00 - 16 minutes ★★★★★ - 2 ratingsIn today's tech-driven age, website design plays a huge role in making a solid first impression. It's one of the most powerful tools available to schools to stand out from the crowd and convert visitors into eager parents and students who want to enroll. Plus, the right website design can help...
Top High School Blogs: success elements they have in common
School Communications Scoop - December 05, 2023 07:00 - 18 minutes ★★★★★ - 2 ratingsEvery successful school tries to live up to its high standards. These high standards may translate into different things, but creating a well-designed and structured school website and a school blog are among the most popular school marketing practices. Find out how! For more information or he...
Dr. Peter Hannigan: Communicating to Different Generations
SchoolCEO: Marketing for School Leaders - November 29, 2023 16:00 - 51 minutesDr. Pete Hannigan, Superintendent of Hawthorn School District 73, and Samantha Cook, Communications Director, discuss generational differences in the workplace, effective communication strategies to engage their community, and the importance of strong school culture. Join a light-hearted convers...
The Ideal School Communications Apps
School Communications Scoop - November 29, 2023 06:00 - 9 minutes ★★★★★ - 2 ratingsWe all agree communication channels are critical in times of crisis. So, school communication is even more important, considering it usually involves children. Is your school set up to handle any communications needs that might arise quickly? Find out what the most important aspects of an effec...
Andrew McPeak: Preparing Students for Real Life
SchoolCEO: Marketing for School Leaders - November 16, 2023 16:00 - 1 hourAndrew McPeak is a millennial speaker and Vice President of Content for Growing Leaders. His experiences as a researcher, speaker, and content designer have led him to become well versed in communicating to and about the next generation. In this conversation, he discusses Generation Z and how ed...
Tips for a Great High School Website
School Communications Scoop - November 10, 2023 04:00 - 20 minutes ★★★★★ - 2 ratingsPeople spend a lot of time researching online, whether buying shoes, choosing a restaurant, or even subscribing to a streaming service. It’s the same when looking for a suitable school for their kids. Here, the first source of information is always the school’s website. It’s no wonder that so m...
Holiday Message from Your School
School Communications Scoop - November 09, 2023 22:00 - 13 minutes ★★★★★ - 2 ratingsThe holidays are a time to get in touch with people you love and show them how much you care about them. As a school, you can show teachers, students, and parents how much you appreciate their presence. Holiday messages are the perfect tool to convey your best wishes while discussing your schoo...
Dr. Joe Sanfelippo: Changing the Narrative
SchoolCEO: Marketing for School Leaders - October 30, 2023 14:00 - 57 minutesIn this conversation with SchoolCEO, Dr. Sanfelippo discusses how he changed the narrative within his school district, keys to culture, and how to lead authentically. Dr. Joe Sanfelippo is a frequent keynote speaker at education conferences around the country because of his passion, energy, an...
Margaret Heffernan: The Big Impact of Small Changes
SchoolCEO: Marketing for School Leaders - October 12, 2023 11:00 - 51 minutesJoin one of the best episodes of Season 2 with author, CEO and TED speaker Margaret Heffernan. This episode can help any school leader that is looking to better drive change, build a stronger culture, and ultimately to build the best possible district and school. How small, frequent changes c...
Debbie Critchfield: The Power of School Communications
SchoolCEO: Marketing for School Leaders - September 29, 2023 11:00 - 43 minutesDebbie Critchfield joins SchoolCEO and shares her experience in school communications and her current role as the Superintendent of Public Instruction in Idaho. If you’re an avid listener, you know that SchoolCEO so often goes deep into organizational culture and how you can craft effective co...
What Makes a Great School Website: Beneficial Tips & Examples
School Communications Scoop - September 22, 2023 03:00 - 15 minutes ★★★★★ - 2 ratingsWhat do you expect from a great school website? Excellent design and intuitive navigation? User-friendly interface? An appealing layout with a harmonious combination of fonts and colors. All of these factors are crucial. But the most important thing is making a long-lasting impression on potenti...
Smart Marketing Strategies for Private Schools
School Communications Scoop - September 19, 2023 23:00 - 16 minutes ★★★★★ - 2 ratingsAll private schools and educational institutions have some form of a marketing plan, but not every marketing plan produces optimal results. A successful private school marketing plan strikes a balance between realistic and ambitious. School marketing, like any other type of marketing and brand p...
Best School Websites: what they have in common
School Communications Scoop - September 14, 2023 23:00 - 19 minutes ★★★★★ - 2 ratingsTake a few moments and think of every fascinating school website you’ve ever visited. You can perhaps make a shortlist right off the top of your head. At first, they may appear only to share one thing: they are all school websites! But there is more. Every great school website follows best prac...
Scott M. Curran: Impact Storytelling
SchoolCEO: Marketing for School Leaders - September 13, 2023 11:15 - 55 minutesIn this episode of SchoolCEO Conversations, we speak with Scott Curran, an expert in impact storytelling. He discusses what impact storytelling is, how it can engage and inspire staff, bring communities together, and help nonprofits and schools alike achieve their missions. Listeners will learn ...
Your Guide to Website Design for Schools
School Communications Scoop - September 12, 2023 00:00 - 15 minutes ★★★★★ - 2 ratingsIn our digital age, a school’s website is often the first point of contact for prospective students, parents, and staff. A well-designed website reflects the school’s unique identity and values and is a powerful tool for communication and administrative efficiency. How can your educational inst...
Tom Burton: How Superintendents Can Think Differently
SchoolCEO: Marketing for School Leaders - August 29, 2023 11:00 - 41 minutesTom Burton has been an educator for 35 years including as a superintendent and associate superintendent for a total of 8 years at Princeton City Schools in Ohio. In July 2023, he retired and shared his insights and expertise with SchoolCEO. Follow him on X/Twitter at @TBurton_Empower In additi...
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