School Communications Scoop artwork

School Communications Scoop

129 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 2 ratings

Your School Communications Scoop covers topics and best practices for K-12 schools. Whether it is tips for improving school customer service, strategies on how to market your school, or ways to use your school website and social media to build a respected school brand and increase enrollment, you'll find proven, effective advice from the experts at School Webmasters, LLC.

Courses Education Business Management school webmasters school communication school websites school website management school social media school marketing school customer service school public relations school branding k12 school leadership
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Episodes

School Newsletter Ideas: essentials for getting started

February 27, 2024 02:00 - 15 minutes - 10.4 MB

School newsletters have proven to be one of the most effective virtual strategies for communication. Newsletters have the potential to become an engaging, informative tool for optimizing school life and building a tight-knit community. At the same time, understanding the true purpose of school newsletters and finding the best practices to apply can be challenging. That’s why we created a comprehensive guide to help you make the best out of the school newsletter. Let’s begin. For more infor...

Crafting Smart School Marketing Strategies that Work

February 27, 2024 00:00 - 22 minutes - 15.4 MB

Today, a school marketing strategy formulation is essentially the science of survival in competitive markets. Designing a comprehensive marketing strategy incorporating your communication methods and channels, brand promotion techniques, and student enrollment strategies will help establish your brand in a new landscape.  However, meeting the new expectations of prospective students and parents can be challenging. That’s why you must equip yourself with the most sophisticated, market-proven...

10 ways to improve your school website

January 30, 2024 00:00 - 14 minutes - 10.2 MB

School websites are a vital necessity. But they are not a one-and-done event that you can take live and then not touch but once a year. It is a project that is well worth your time and planning. School website content management alone, done right, can save your school money and staff time, increase enrollment, and create a trustworthy reputation in your community. So, let us help you answer the question, “How can I improve my school website?” For more information or help with your school w...

School Instagram Account Ideas You Should Consider

January 29, 2024 22:00 - 11 minutes - 7.88 MB

Many educational organizations, universities, and high schools have realized that Instagram is an excellent, free platform to showcase school spirit and boost audience engagement. The user-friendly interface, efficient navigability, easy-to-understand search algorithms, and many other features have given Instagram a high rank among social media platforms. But having an account doesn’t guarantee a high engagement rate. You must learn and apply a few tactics to optimize your Instagram presenc...

School Facebook Page Guidelines & Tips

January 29, 2024 02:00 - 19 minutes - 13.2 MB

Every social media channel has a lifespan. While new ones appear on the scene, others go out and die. However, some social media platforms have been major players for so long that they have become a part of our daily lives. Facebook is perhaps the most notable example, with nearly 20 years of experience. Let us show you some of the tips and guidelines for your school's Facebook success. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visi...

Competitor Website Analysis: How it can help your school's website

January 28, 2024 04:00 - 22 minutes - 15.3 MB

Nowadays, the internet and school websites, in particular, are major contact points where schools showcase their quality.  Therefore, it’s not wrong to think of websites as one of the main arenas where schools compete for talented students and highly qualified staff. There is also no denying that a lot of insights can be gained by studying the school websites of competitors.  That’s why competitive website analysis has become such a popular strategy among schools. You may be wondering what...

Communication Apps for Schools: What Are They?

January 16, 2024 21:00 - 15 minutes - 10.9 MB

Communication apps today are as prevalent as smartphones. School administrators, teachers, students, and parents rely on these communication tools to create groups and establish a more connected environment both online and offline. Keeping parents informed about their children's educational progress empowers them. They can help their child improve learning materials and overcome problems that otherwise would have been ignored. A positive parent-teacher relationship is of vital importance. ...

What are some of the best practices for designing a school website

January 03, 2024 02:00 - 18 minutes - 12.7 MB

Here at School Webmasters, we work for various school website providers. We are often hired to help schools that have switched vendors or are getting a redesign to migrate their old website onto a new design or platform.   So, what are the website design best practices for updating or redesigning your school website? What do we train our staff to incorporate into the school websites we design? Let’s dive right in! For more information or help with your school website, contact School Webmast...

School Web Design Ideas to Win the Competition

December 07, 2023 05:00 - 16 minutes - 11.2 MB

In today's tech-driven age, website design plays a huge role in making a solid first impression. It's one of the most powerful tools available to schools to stand out from the crowd and convert visitors into eager parents and students who want to enroll.  Plus, the right website design can help a school boost engagement, promote its brand, and stay in touch with parents and students. However, not every school website is inspiring, and many scream mediocrity, lack of organization, and compla...

Top High School Blogs: success elements they have in common

December 05, 2023 07:00 - 18 minutes - 12.5 MB

Every successful school tries to live up to its high standards. These high standards may translate into different things, but creating a well-designed and structured school website and a school blog are among the most popular school marketing practices. Find out how! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

The Ideal School Communications Apps

November 29, 2023 06:00 - 9 minutes - 6.64 MB

We all agree communication channels are critical in times of crisis. So, school communication is even more important, considering it usually involves children. Is your school set up to handle any communications needs that might arise quickly? Find out what the most important aspects of an effective communications strategy and platform are and how to utilize them. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.c...

Tips for a Great High School Website

November 10, 2023 04:00 - 20 minutes - 14.1 MB

People spend a lot of time researching online, whether buying shoes, choosing a restaurant, or even subscribing to a streaming service. It’s the same when looking for a suitable school for their kids. Here, the first source of information is always the school’s website. It’s no wonder that so many schools invest a lot of money and time to design a website that perfectly reflects their vibe, values, and achievements. However, there’s no one-size-fits-all recipe for a great school website des...

Holiday Message from Your School

November 09, 2023 22:00 - 13 minutes - 9.58 MB

The holidays are a time to get in touch with people you love and show them how much you care about them. As a school, you can show teachers, students, and parents how much you appreciate their presence. Holiday messages are the perfect tool to convey your best wishes while discussing your school’s mission and announcing new programs. However, it can be tricky if you’re new to it. But there’s no need to worry because, with the right tips, you can draft a personal holiday message to parents....

What Makes a Great School Website: Beneficial Tips & Examples

September 22, 2023 03:00 - 15 minutes - 10.9 MB

What do you expect from a great school website? Excellent design and intuitive navigation? User-friendly interface? An appealing layout with a harmonious combination of fonts and colors. All of these factors are crucial. But the most important thing is making a long-lasting impression on potential students' families. In a nutshell, a great school website must showcase your brand’s unique image while establishing an effective communication channel with the target audience. If that sounds lik...

Smart Marketing Strategies for Private Schools

September 19, 2023 23:00 - 16 minutes - 11.2 MB

All private schools and educational institutions have some form of a marketing plan, but not every marketing plan produces optimal results. A successful private school marketing plan strikes a balance between realistic and ambitious. School marketing, like any other type of marketing and brand promotion, should follow the best practices in the field. Here, we'll discuss some of the most brilliant school marketing ideas to give you a roadmap and help you navigate your adventurous journey in ...

Best School Websites: what they have in common

September 14, 2023 23:00 - 19 minutes - 13.7 MB

Take a few moments and think of every fascinating school website you’ve ever visited. You can perhaps make a shortlist right off the top of your head. At first, they may appear only to share one thing: they are all school websites! But there is more. Every great school website follows best practices in its design and development, including a user-friendly interface, appealing layout, harmonious font and color combination, navigability, and more. All these features help to create a long-last...

Your Guide to Website Design for Schools

September 12, 2023 00:00 - 15 minutes - 10.5 MB

In our digital age, a school’s website is often the first point of contact for prospective students, parents, and staff. A well-designed website reflects the school’s unique identity and values and is a powerful tool for communication and administrative efficiency. How can your educational institution make the most of its online presence? This comprehensive guide on website design will walk you through the essential aspects of school website design, from the importance of first impressions ...

9 great school websites for useful information

August 20, 2023 22:00 - 17 minutes - 11.8 MB

Our collection of top school website design examples will give you some ideas about designing an engaging platform. Moreover, we'll explore why you should invest in creating a great school website for your parents and students.  For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

Benefits of Having a School Blog

August 08, 2023 00:00 - 14 minutes - 10.2 MB

K-12 schools can benefit significantly from platforms like blogs. It can also help students develop their writing skills. If you still need to become familiar with these advantages, read on. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

Benefits of a Parent Communications App

June 30, 2023 04:00 - 12 minutes - 8.97 MB

One of the goals for K–12 schools is to engage their communities in ways that will improve student outcomes. When parents (and communities) engage with local education, studies show that students progress far better than those who don’t. When teachers and administrators keep parents updated on activities at school, parents will discuss those activities and reinforce the learning that is taking place there, creating a positive learning environment where students thrive. Something every schoo...

CMS for Schools: Benefits and Challenges

June 30, 2023 00:00 - 14 minutes - 10.1 MB

CMS (content management system) is one of the most central aspects of marketing. More than 68 million websites are built with CMS and this could be a great solution to many problems you face with your website. Here we’ll define what a CMS is and how it works. Then we’ll look at some of its benefits for educational organizations and some of the challenges. Make sure your school’s content management system is working for you and not against you. Let’s dive in. For more information or help wi...

Designing Great Websites for Schools

June 12, 2023 02:00 - 21 minutes - 15.1 MB

It doesn't matter if you click on a website belonging to a car dealership, a restaurant, or even a candle shop. The reality is that you'll quickly form an opinion about them based on how their website looks and feels.  The same logic applies when parents visit your school's website. But it's not just about first impressions. Your website is a significant point of contact for parents to get more information about your school and find out what sets you apart from other options in the area. I...

School Website Design 101: Essential Components

May 31, 2023 01:00 - 15 minutes - 10.8 MB

Learn about the essential components of school website design and what it takes to put your website to work for your school.  Competition for students and quality staff are at an all-time high, so make sure your school's website serves your purposes and effectively communicates to your audiences. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

Designing School Websites: Where and How to Get Started

April 19, 2023 20:00 - 22 minutes - 15.2 MB

A website is an excellent digital tool for schools to showcase their academic qualities in front of the entire community. Schools can provide up-to-date information about admissions requirements, offline and online courses, student academic achievement, and upcoming events. But that’s not all. An informative school website can significantly promote the school brand, highlight special offers, and present the whole school vibe to potential students and parents. However, all of that requires ...

Best Private School Website Designs (and Their Major Characteristics)

April 14, 2023 23:00 - 19 minutes - 13.2 MB

Attention to detail is the cornerstone of any great website design. You must know the website’s purpose and how it can help your school achieve its goals. In addition to looking professional and sleek, you want the website to portray your school’s brand and mission clearly. But it’s not just about style. Several elements go into creating a perfect school website design. As with anything, you can learn more about web design by reviewing some of the best school websites and their major charac...

School Marketing: Effective Approaches to Get Started Today

April 06, 2023 18:00 - 20 minutes - 14.4 MB

Just like a fast food chain or a car company, schools need to market their brand. Every year, fierce competition over attracting the top students is fierce, so schools need to showcase their values.  Of course, every school and organization in the world wants to do that. That's why they set up websites, create social media accounts, and discuss their great school and excellent programs. In most cases, they fail.  Why is that? Because with so many pages, websites, notifications, and emails,...

Marketing Your School: Strategies That Really Work

April 05, 2023 19:00 - 18 minutes - 12.8 MB

Marketing strategies can serve as a success roadmap for your school in the long term.  However, putting the ideas into words and actionable steps can be unfamiliar and confusing for many schools that are doing this for the first time. If you and your team feel the same way, keep listening because we will give you 10 school marketing strategies that work. But first, let’s touch on the importance of marketing for your school. For more information or help with your school website, contact Sch...

Brilliant Ideas for Writing a Great Marketing Plan For a Private School

March 23, 2023 23:00 - 15 minutes - 10.4 MB

It doesn't matter if you're running a sandwich shop or a private school. The reality is that without a solid marketing plan, you and your business will not go as far as you hope. In today's ultra-competitive market, your private school faces a lot of competition to attract top students.  Therefore, no matter how good your school, programs, and teachers are, you can't expect families to flock to you without a dependable marketing strategy. You need a reliable marketing plan to create solid e...

How to Create a Successful School Branding Strategy

March 11, 2023 06:00 - 15 minutes - 10.6 MB

It's no secret that schools in the education sector are in fierce competition to attract and retain talented students. Logically, students and their parents will only consider schools that promise them a bright future that fits their goals and gets them where they want to go.  This means that school branding has never been more critical. Today, schools must communicate their values and highlight their unique advantages to differentiate themselves from others. However, this can't be done wit...

School Newsletter: A Practical Way to Communicate With Parents

January 26, 2023 05:00 - 10 minutes - 7 MB

So, your school needs to maintain regular communication. Constantly. Continually. Sending monthly or weekly newsletters to your students' families is a wonderful way to maintain this communication. Let's see how we can use this to your advantage. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

How to localize your school website

January 24, 2023 01:00 - 8 minutes - 6.11 MB

Schools need to improve their interactions with these families more than ever. One crucial strategy may be website localization, as parents and students visit it regularly for information. There are seven steps to creating localized websites.  For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

School Facebook: How to use it efficiently

January 23, 2023 05:00 - 25 minutes - 17.5 MB

Many schools' social media platforms look like they've made the initial effort but have been long since abandoned. In turn, they focus mainly on building their website since it is a major point of contact with parents, students, teachers, and staff. But while that may be true, we cannot deny that we live in the age of social media—and Facebook is arguably the mother of all platforms. When used correctly, Facebook can be a massive help for your specific goals. Whether you run a private schoo...

Best Homepage Design Elements for School Websites

January 02, 2023 05:00 - 18 minutes - 12.5 MB

The school website is one of the first contact points between schools, parents, students, and teachers. The homepage is the front door to a school website; it draws a large share of traffic. After all, it's only logical because it is the face of the school, but it's surprising how often it's overlooked. Many think by mistake that the homepage can be designed just like any other landing page, but that's far from reality. An excellent homepage should be specially designed to attract, educate,...

School Website Management: Essentials to Know

November 08, 2022 02:00 - 14 minutes - 10.2 MB

Like all businesses, schools use their websites to promote their brand and attract top talent. That’s why website management has become such a popular approach among schools to drive traffic to their websites. We all know the qualities of a poor website since we've all visited terrible school websites—but only for a short time and never returned. But, the question is, how can you manage your website so it does not fall into that category? That is the purpose of this article. For more infor...

What is a Web first school marketing strategy?

September 06, 2022 14:00 - 9 minutes - 6.65 MB

For schools, marketing strategies typically mean targeting prospective students for enrollment and recruiting quality staff. Whether yours is a private school, a public school, or a charter school, your existence depends on student enrollment and effective staff. One of the most affordable and beneficial marketing efforts any school can utilize is an effective school website. So, let's talk about how to make your school website more effective. For more information or help with your school ...

Top 24 Websites for School Students that Actually Look Great!

August 31, 2022 03:00 - 17 minutes - 11.9 MB

A seemingly infinite number of websites are available for learning. Teachers know how difficult it is to find online materials that pique students' interests and improve their skills. To help parents, students, and teachers find such resources, we've compiled this list of great free and paid websites. We've sifted through hundreds of educational websites to find the top 24 that we think will best meet the requirements and sensitivities of high school students. For more information or help ...

More Instagram for Schools

July 07, 2022 18:00 - 15 minutes - 11 MB

When it comes to social media for schools, many school administrators may question whether or not the return on investment makes it worth the time and effort it requires to manage it.  For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

Hire top-quality teachers using your school website

June 29, 2022 23:00 - 10 minutes - 7.44 MB

Your school website is charged with serving many functions, particularly that of providing information to prospective and current parents of children in the grades your school serves. But, another important role is to recruit quality staff. Learn how to use your school website to effectively hire top-quality staff! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

Search content marketing to attract student prospects

June 28, 2022 18:00 - 9 minutes - 6.5 MB

From bite-size tweets to viral videos and website blog posts, content is the first point of contact between you and a student or parents. Pique interest by showcasing alumni success stories, your cool campus vibe, and your program offerings. In addition, content is the foundation for ranking well on search engine results pages (SERPs). That's why many schools use content marketing strategies to show prospective students they're a perfect fit.  For more information or help with your school ...

What is your school's website value?

June 28, 2022 17:00 - 10 minutes - 7.38 MB

You already know that your school's website is a major contact point between you and a visitor. As a common rule, the internet is the first place your target audience will go to understand who you are and what you want to do. So how do you attract more visitors, generate interest, and stand out from other schools' websites? For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

Is Your School Website Communicating Your Brand?

June 16, 2022 01:00 - 11 minutes - 8.16 MB

Whether it's a teacher looking for a potential position at your school, a parent thinking about the right placement for their kids, or a student researching the best school to help him reach his lofty goals, they need to understand your strengths and the benefits of going with your school. That's where your school website comes in! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

Grow Your Student Enrollment through Targeted Extra-Curricular Sections on Your School Website

June 16, 2022 01:00 - 9 minutes - 6.34 MB

What are you most proud of at your school? What are your stand-out programs? Does your school offer amazing extracurricular activities that your students especially enjoy? Do you use this information to market your school to prospective parents and students? For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

What makes the best school websites work?

May 03, 2022 17:00 - 6 minutes - 4.58 MB

The critical goals of any school website are to: #1. Engage and inform your existing students, their parents, and your staff  #2. Market your strengths and successes to potential students and staff To achieve these goals, your school's website must be designed with intuitive navigation and easy-to-find content—and be kept current and informative.  How is your school's website doing? For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit...

Grow Your Enrollment by Integrating Your School Website and Social Media Marketing Strategies

May 02, 2022 20:00 - 11 minutes - 7.97 MB

When it comes to marketing strategies as they pertain to student recruitment, we're talking about promoting the services we have to offer that will lead to increased enrollment to meet our enrollment goals. Whether primary, secondary, or higher education institutions, our goal is to educate students in a world in need of caring, responsible individuals, well-prepared for the future rigors and challenges of the world.  Learn how to integrate your school website and social media to improve yo...

An argument for Pinterest's place in your school social media

April 25, 2022 20:00 - 8 minutes - 5.96 MB

Pinterest has a reputation as a platform women use to plan their next home renovation and learn to make mason jar salads. But hang in here with us for a minute or two as we make an argument for why your school should add Pinterest to your social media platforms. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

How to use senior quotes on your school website

April 05, 2022 20:00 - 13 minutes - 9.08 MB

All school districts are looking for ways to make their school websites more relevant. They are designed to be the go-to resource for parents and community members as well as to serve as the primary marketing tool for your school. So, let's discuss some fun and unusual ways to increase your website traffic while improving the effectiveness of your school communication and possibly your school enrollment by using Senior quotes. For more information or help with your school website, contact ...

Use and Misuse of School Announcements on your School Website

March 31, 2022 20:00 - 17 minutes - 12.1 MB

Every school in America depends on school announcements to communicate with its teachers, parents, and students. Many schools disperse these important messages using daily reminders broadcast to the whole school via a P.A. system or weekly printed reports sent home in Friday folders. Others have opted for higher-tech email blasts or student-led, closed-circuit television "news shows" to share morning announcements and communicate upcoming events. Regardless of how a school chooses to communi...

How to create an effective age-level school website and why it matters

March 31, 2022 20:00 - 12 minutes - 8.52 MB

Designing an effective school website for your target audience, parents and students, can be confusing and even stressful. So, let's explore some of the points one should consider in order to find the information that will lead to the website that parents and students will visit often. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

13 Ways to Create an Effective School Website from a Parent's Perspective

March 26, 2022 18:00 - 10 minutes - 7.15 MB

You know what makes your school great. You know your school's struggles. You know what you want your parents and prospective parents to know. But are you sure you know what they want and they need from your school website? Let's take a look at your school website from a parent's perspective. Whether current parents or prospective parents, what are some things the best school websites will always include? Let's explore by focusing on what parents need. For more information or help with your...

What every school administrator should know about school marketing

March 02, 2022 03:00 - 11 minutes - 8.19 MB

Parents are far more aware of their choices, which means schools, whether public or private, have to earn most of the students who enroll. It means that schools need to market themselves to parents and future students. This applies to your school as well. There used to be one school in the neighborhood, and only those few families who could afford to send children to a boarding school had any choice about where to send their children. Now, there are myriad choices, and income or location a...