Debbie Critchfield: The Power of School Communications

Debbie Critchfield joins SchoolCEO and shares her experience in school communications and her current role as the Superintendent of Public Instruction in Idaho. 

If you’re an avid listener, you know that SchoolCEO so often goes deep into organizational culture and how you can craft effective communication that reaches your intended audience. This episode combines those two topics as we dive deeper into internal communication and explore:

Internal communicationTactics and strategies for better internal communicationHow to work better with school boards and external partnersWhat superintendents can craft a better working relationship with their communication directorsHow communication directors should spend their time to become even more effective in their workAnd so much more. 

Debbie Critchfield was sworn in as Idaho’s Superintendent of Public Instruction on January 2, 2023. She previously served for seven years on the Idaho State Board of Education and was appointed to education task forces by Governors Brad Little and Butch Otter. Debbie served as an elected school board member in Cassia County for ten years and was on the executive committee of the Idaho School Boards Association. She is a former local library trustee and Oakley Valley Arts Council president. She worked as the public information officer for Cassia School District for nine years. Debbie and her husband Dave live in Oakley, where they raised their four children. They have three grandsons.

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