SchoolCEO: Marketing for School Leaders artwork

SchoolCEO: Marketing for School Leaders

103 episodes - English - Latest episode: about 2 months ago -

School CEO Conversations takes a deep dive into the minds and hearts of the country’s most successful and innovative school leaders and subject matter experts on the topics of brand, culture and marketing strategies for schools.

Join us in our discussions where we explore how the role of education is changing and learn private sector best practices that can be adopted into the way you lead your team and shape your community. Whether you're a superintendent, communications director, a principal or in another role, this show will help you better understand how to shape and lead your schools.

Inspired by SchoolCEO Magazine, our original research, case studies, and marketing guides are all tools to equip you to become a better leader in a time of rapid change in public education.

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Episodes

School Marketing Insights: SchoolCEO Conversations Season 2 Recap

March 07, 2024 13:00 - 39 minutes - 36.5 MB

In Season 2 of the SchoolCEO podcast we have had some of the brightest school leaders tell us about their work, inspiration, and strategies. Along the way, experts in influence, storytelling, culture building, hiring, and more from outside of K-12 have joined in to share additional perspectives.  We’ve curated some of the very best comments and insights on how to build a high performing culture, the best way to reach your community, working with and across different generations, becoming a ...

Dr. Julia Rafal-Baer: Growing and Supporting Women Superintendents

February 12, 2024 13:00 - 46 minutes - 42.4 MB

In this episode, Dr. Rafal-Baer discusses her work in addressing the gender gap in education leadership and various initiatives such as the Forum for Educational Leadership and Women Leading ED,  a national network of women education leaders she founded. She also highlights the importance of supporting current and aspiring education leaders, providing comprehensive project management and implementation support, and creating a powerful network to promote gender equality at the top of educatio...

Greg Turchetta: Winning at School Communications

January 25, 2024 13:00 - 54 minutes - 50 MB

In this episode of SchoolCEO Conversations, we speak with Greg Turchetta, the Senior Chief Communications Officer for the Richland Two School District in South Carolina. In this conversation, we discuss the importance of storytelling, how every school staff member can contribute to your district’s story, and the power of transparency in schools.   Greg and his team are responsible for district-wide communication, marketing, media relations, and strategic partnership management for the 29,0...

Dr. Paul Coakley: Lessons for School Leaders

January 10, 2024 13:00 - 58 minutes - 53.3 MB

In this episode of SchoolCEO Conversations, we speak with Dr. Paul Coakley, the Superintendent of Multnomah ESD in Oregon. Dr. Coakley has spent a lifetime as an educator and as a school administrator. He shares how he united a community to pass the first successful bond in nearly two decades. He also shares his insights on the importance of leaving a legacy, building a personal brand, and knowing when to transition in your career.  Dr. Coakley discusses topics such as: how to brand yoursel...

Dr. Julie Sweetland: Strategic Framing for Schools

December 28, 2023 14:00 - 56 minutes - 51.6 MB

In this episode of SchoolCEO Conversations we speak with Julie Sweetland, a sociolinguist and senior advisor at the Frameworks Institute. She shares how leaders and advocates can use strategic framing and communications to have more productive conversations around complex issues. You’ll learn practical strategies for framing issues, understanding different audiences and viewpoints, avoiding common communications pitfalls, and making conversations with your community more constructive.  Juli...

Kim Lear: Understanding & Decoding Generations

December 13, 2023 12:00 - 1 hour - 57.5 MB

Generational researcher Kim Lear re-joins SchoolCEO on the podcast to discuss how you can better understand and communicate with the different generations that make up your school community—from students to teachers to parents to members within the community.. Learn about the key events and cultural shifts that have shaped each generation along with their communication preferences. Join this conversation and learn about: - Understanding the societal events and cultural moods that shape eac...

Dr. Peter Hannigan: Communicating to Different Generations

November 29, 2023 16:00 - 51 minutes - 47.4 MB

Dr. Pete Hannigan, Superintendent of Hawthorn School District 73, and Samantha Cook, Communications Director, discuss generational differences in the workplace, effective communication strategies to engage their community, and the importance of strong school culture. Join a light-hearted conversation with practical suggestions about bridging generational divides, leveraging social media, and creating a positive school experience.  Follow Hawthorn 73 at https://twitter.com/District_73 and Dr...

Andrew McPeak: Preparing Students for Real Life

November 16, 2023 16:00 - 1 hour - 58.7 MB

Andrew McPeak is a millennial speaker and Vice President of Content for Growing Leaders. His experiences as a researcher, speaker, and content designer have led him to become well versed in communicating to and about the next generation. In this conversation, he discusses Generation Z and how educators can better prepare their students for real life.  As part of a mini-series on generations, Andrew explores how school leaders can think critically about what is best for students today and be...

Dr. Joe Sanfelippo: Changing the Narrative

October 30, 2023 14:00 - 57 minutes - 52.4 MB

In this conversation with SchoolCEO, Dr. Sanfelippo discusses how he changed the narrative within his school district, keys to culture, and how to lead authentically.  Dr. Joe Sanfelippo is a frequent keynote speaker at education conferences around the country because of his passion, energy, and experience. He spent the last 12 years as the Superintendent of the Fall Creek School District in Fall Creek, WI. The Fall Creek School District was named an Innovative District in 2016 and 2017 by ...

Margaret Heffernan: The Big Impact of Small Changes

October 12, 2023 11:00 - 51 minutes - 47.4 MB

Join one of the best episodes of Season 2 with author, CEO and TED speaker Margaret Heffernan.  This episode can help any school leader that is looking to better drive change, build a stronger culture, and ultimately to build the best possible district and school. How small, frequent changes can be more effective for organizations than big, sudden transformations The importance of constructive conflict and different perspectives within collaborations Strategies for open communication and...

Debbie Critchfield: The Power of School Communications

September 29, 2023 11:00 - 43 minutes - 40.1 MB

Debbie Critchfield joins SchoolCEO and shares her experience in school communications and her current role as the Superintendent of Public Instruction in Idaho.  If you’re an avid listener, you know that SchoolCEO so often goes deep into organizational culture and how you can craft effective communication that reaches your intended audience. This episode combines those two topics as we dive deeper into internal communication and explore: Internal communication Tactics and strategies for b...

Scott M. Curran: Impact Storytelling

September 13, 2023 11:15 - 55 minutes - 50.9 MB

In this episode of SchoolCEO Conversations, we speak with Scott Curran, an expert in impact storytelling. He discusses what impact storytelling is, how it can engage and inspire staff, bring communities together, and help nonprofits and schools alike achieve their missions. Listeners will learn practical frameworks for crafting stories and be inspired to craft their own stories. Join this conversation to learn more about: The power of storytelling to shape community and culture Defining "...

Tom Burton: How Superintendents Can Think Differently

August 29, 2023 11:00 - 41 minutes - 37.6 MB

Tom Burton has been an educator for 35 years including as a superintendent and associate superintendent for a total of 8 years at Princeton City Schools in Ohio. In July 2023, he retired and shared his insights and expertise with SchoolCEO.  Follow him on X/Twitter at @TBurton_Empower In addition to this episode, you can watch Tom Burton’s TEDx talks. Watch “Sometimes the Apple Bounces” about breaking the cycle of poverty and “Finding Resolutions: Questions the Answers” about developing the...

Michael C. Bush: Learning To Be A Great Place To Work

August 09, 2023 10:00 - 1 hour - 59.2 MB

One of the most explored topics at SchoolCEO magazine in our research, interviews, and perspectives is employee culture. Our original research on teacher satisfaction (February 2023) looked at 1,000s of teachers from more than 300 districts to find out what they want in a job, how they find opportunities, and more. And in 2019, we published the largest study of its kind on millennial teacher recruitment and retention in schools.  In this podcast, we speak to Great Place to Work CEO Michael ...

Neal Foard: Storytelling From The Heart

July 27, 2023 10:45 - 45 minutes - 41.8 MB

Neal Foard has spent 25 years in advertising and marketing, creating award winning campaigns for global power brands like Budweiser, Lexus and Sony. Most recently, Neal has gained a following on social media for his inspirational videos about the better side of everyday people. You can find more of his stories on: YouTube: https://www.youtube.com/user/nealfoard Instagram https://www.instagram.com/nealfoard/ Website: https://www.nealfoard.com/ For his work on Toyota, Neal ranked among the ...

Dr. Melissa Thompson: How to Onboard Board Members

July 12, 2023 11:00 - 40 minutes - 36.9 MB

Dr. Melissa Thompson explores how she built an onboarding program for school board members that prepares potential board members to serve. Her work and onboarding system also gives board members-elect the information, context, and tools necessary to start their positions well. In this practical episode, superintendents and school board presidents will learn how to truly develop their board members to benefit their entire school community. Dr. Melissa Thompson is the former superintendent of...

Dale Scott: An Insider’s Guide to School Bonds

June 27, 2023 10:00 - 55 minutes - 50.5 MB

Join SchoolCEO Conversations in an interview with Dale Scott on practical advice and smart thinking about how to set up your next bond to succeed.   Dale Scott is the President of DS&C in San Francisco, which has provided municipal advisory and election consulting services for California schools and community colleges for over 35 years. Consistently ranking among the top municipal advisors in California, Dale and his team have helped hundreds of school districts address their funding challe...

EduOpenings: Helping Educators Discover Jobs

June 15, 2023 08:35 - 52 minutes - 47.7 MB

Visit EduOpenings.com to post jobs within your schools and/or find new opportunities for yourself and others. SchoolCEO speaks with two educators from St. Louis who founded the website EduOpenings.com. The platform helps districts find and attract educators to their schools AND makes it easier for those same educators to find new opportunities within K-12. Dr. Howard Fields is an Assistant Superintendent of Human Resources in St. Louis County. He’s also an award-winning leader, author, cre...

Dr. Carmen Simon: Impossible to Ignore - Capturing Attention

May 31, 2023 09:35 - 47 minutes - 43.1 MB

Have you ever noticed a gap between what people say they will do and what they actually do after you talk to them? How do you know if you’re sharing stories people will remember and act on? Are all stories memorable and actionable? As a superintendent, principal, or communications director you want to be both memorable and credible. To become true leaders and influence others’ actions, you must ask: What makes a story memorable? And what is the optimal amount of narrative to use when you sp...

Aurora Meyer: Crafting Meaningful Connections

May 09, 2023 11:00 - 40 minutes - 36.7 MB

In this conversation Aurora Meyer at Columbia Public Schools in Missouri explains and explores a different approach to their district communications including rethinking the role of social media, the value of print communication, and promoting the very best of your schools with the larger community. We discuss the importance of establishing a connection over specific data and metrics.  Aurora Meyer is the President of the Mid-Missouri PRSA chapter, APR Chair for the Public Relations Society...

Dr. Deborah Gist: Creating Radical Collaboration within Your School District

April 28, 2023 20:53 - 36 minutes - 33.3 MB

Dr. Deborah Gist’s education career spans from the elementary classroom to being listed in 2010 as one of the 100 Most Influential People. She served as the first State Superintendent of Education for Washington, D.C. and then as Commissioner of Education for the State of Rhode Island. Read SchoolCEO’s article featuring Dr. Gist in January 2021 here. Today Dr. Gist leads Tulsa Public Schools in Oklahoma, which has recently become the largest district in the state. During Superintendent Gis...

Dr. Donald Killingbeck: Building Your Brand with LinkedIn

April 18, 2023 09:00 - 55 minutes - 51.3 MB

Dr. Don Killingbeck, aka "The Gladiator," is an educational leader with a wealth of experience from classroom teacher to the superintendency. He boasts advanced degrees in educational tech and leadership from Michigan State University, Grand Valley State University, and Central Michigan University. In addition to educational research, Don has co-authored a children's book about teamwork and resilience called Warriors of Widgeon Way and has co-authored 43 Ways to Be Less Lame as an Educator, ...

Jennifer Hines: Making the Media Work for Your Schools

March 31, 2023 10:15 - 51 minutes - 47.4 MB

Jennifer Hines is the Chief Communications Officer for Tyler ISD. She is a communications strategist, writer, podcast host, and mentor. An award-winning journalist and news anchor, Jennifer spent 20 years in the media business, most recently at KLTV, before switching to School Public Relations in 2019. She has dealt with everything from the name change of the district’s two flagship high schools in record time and COVID-19 to, most recently, a bond election. In May 2022, Jennifer helped her ...

Karen Eber: How Storytelling Can Shape School Culture

March 15, 2023 11:00 - 53 minutes - 48.9 MB

Karen Eber is global leadership consultant and keynote speaker. Her talk on TED.com: How your brain responds to stories – and why they’re crucial for leaders has 2 million views. As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps companies build leaders, teams, and culture, one story at a time.  Karen works with Fortune 500 companies like General Electric, Facebook, Kraft Heinz, Kate Spade, and Microsoft. She guest lectures at universities including the London School of ...

William Parker of Principal Matters: What Matters Most

February 28, 2023 12:05 - 49 minutes - 45.1 MB

William D. Parker is the host of Principal Matters, a popular podcast and blog for building leaders. With more than 300 episodes, a decade of writing, and three published books, he offers open and honest dialogues about the challenges and opportunities that principals face around school culture, leadership and communication. We discuss how superintendents and principals can work better together, the shared experience of leading others, and how together school leaders can play offense to hel...

Jamie Vollmer: Increasing Support for Schools

February 09, 2023 12:00 - 1 hour - 56.3 MB

Decades ago Jamie Vollmer’s career was transformed when he was invited to speak to a group of teachers. His three big assumptions about what is wrong with schools were turned upside down. The result of that presentation and Jamie’s willingness to change his mind is a lesson for everyone. Since that day Jamie has gone on to present and entertain tens of thousands of educators, board members, parents, and community leaders from coast to coast.  His enthusiastic defense of public education, ed...

Julie Lythcott-Haims: On How to Raise an Adult

January 27, 2023 12:05 - 54 minutes - 50.3 MB

Julie Lythcott-Haims believes in humans and is deeply interested in what gets in our way. For over a decade she served as Stanford University’s dean of freshmen. With more parents controlling their students’ experience, relationships, academic work, and decisions, her message is something that will resonate with every educator, student, and parent. She is the New York Times bestselling author of How to Raise an Adult which gave rise to a popular TED Talk; her second book is the critically-a...

Jeffrey Collier & Coty Kuschinsky: Collective Authorship

January 06, 2023 19:43 - 1 hour - 58.9 MB

This episode is a look inside how to grow a reputable district brand. While storytelling is often preached about, Saginaw ISD is actively telling its story with the help of hundreds of voices within the district in what Dr. Collier calls “Collective Authorship.” It's a powerful framework that can help you and your schools rethink how to share, celebrate, and communicate the stories of achievement with your stakeholders.  In this conversation we answer these questions and more: How can you ...

Championing Communications

December 16, 2022 17:40 - 1 hour - 55.3 MB

SchoolCEO has written about the role of communications director throughout our issues for a simple reason: the role is critical to the success of superintendents and the district. In articles like Championing Your Comms Director and Super Team we make the case for how the role brings schools closer to their communities and how it supports the larger efforts of the school district in significant ways. In past SchoolCEO podcast episodes like Marketing Your Employer Brand we’ve discussed how th...

Jonah Berger: Increasing Our Influence

December 07, 2022 15:54 - 53 minutes - 49.3 MB

How can we increase the pace of innovation? How do we become more effective at changing minds and influencing? Why do only some products, ideas, and behaviors catch on? Dr. Jonah Berger has spent more than 15 years researching and answering these questions to explain why certain things become popular and why some companies are more innovative than others. He blends behavioral science with his own research to help leaders fuel growth within their organizations while operating in our rapidly-c...

Dr. Jeff Horton: Courageous Conversations

November 29, 2022 15:47 - 48 minutes - 43.9 MB

This episode is a look inside what it takes for leaders to have courageous conversations with their stakeholders across the community. In this conversation we answer these questions and more: How can you transform hurt to hope? What role do accountability and vulnerability play in the superintendency? Can active listening and open conversations change a district’s story and even its finances? How can you give your community a reason to believe in your schools and your district’s future? ...

Dr. Robert Hunt: Crisis, Growth & Leadership

November 03, 2022 15:00 - 51 minutes - 47.2 MB

Few school leaders are trained to handle crises. And yet, at some point in their career they will be expected to lead during and after the unexpected strikes. Dr. Robert Hunt has experienced personal and professional crises as well as published research on how school leaders can effectively lead in the aftermath of a crisis. From that experience and his own work, he has a perspective that can help school leaders, especially superintendents better plan and prepare for something few are traine...

Internal Marketing: Crafting Experiences for Staff & Teachers

October 25, 2022 11:05 - 36 minutes - 33 MB

Your schools already have great people and stories. But too often those stories don't get shared, and, when they do, we can forget them too easily. An effective school event does far more than share information, it changes how people think and feel. Sherese Nix, Executive Director of Communications at Garland ISD, shares how her district used an event as a platform to share their best stories and bring teachers and staff together. She goes into detail how she planned Garland’s Convocation, ...

Jeff Mayo: Marketing Your Schools' Employer Brand

October 11, 2022 11:00 - 1 hour - 56.6 MB

Employer brand, recruitment, and retention can often feel difficult to navigate. Arlington Community Schools’ leaders give a framework for not only recruiting employees, but retaining them through culture, climate, and care—all while building a unique employer brand. Arlington Community Schools’ Superintendent Jeff Mayo, Chief of Human Resources Dr. Allison Clark, and Director of Communications & Planning Tyler Hill reference their experiences in HR, communications, and journalism to dive i...

Neel Doshi: Culture & Motivation in Education

October 03, 2022 15:30 - 43 minutes - 39.9 MB

Neel Doshi, coauthor of Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation, calls on his decades of research understanding what is at the heart of motivation and what drives high performance at schools, companies, and other organizations.  Culture can often feel soft, undefinable and difficult to create. Neel Doshi and Lindsay McGregor’s work gives a framework and a way of measuring motivation and, by extension, culture. Doshi examines di...

Jenna Rhodes: Neuroscience and Education

January 18, 2022 17:59 - 41 minutes - 37.7 MB

When Jenna Rhodes entered the classroom, she admits that she knew more about biology than pedagogy. But as she began her teaching career, she became fascinated how she could become a better teacher, using biology— brain science in particular. Jenna’s quest for understanding led her to NeuroTeach, a book based on the work Glen Whitman and Dr. Ian Kelleher. Jenna was amazed at what she learned— and started a quest to partner with NeuroTeach to bring neuroscience-based teaching to her district...

Dr. Philip Lanoue: Big Ideas in Public Education

January 11, 2022 17:54 - 29 minutes - 27.4 MB

Dr. Philip Lanoue has always been interested in the big ideas in public education, and after serving as an educator for over 40 years, he has the experience to back up his ideas. Because of his work as a superintendent in Georgia’s Clarke County School District, Dr. Lanoue was recognized as AASA’s 2015 National Superintendent of the Year. Dr. Lanoue has authored multiple books on public education including The Emerging Work of Today’s Superintendent and Navigating the Unknown in Education. ...

Dr. Johann Neem: Democracy's Schools

January 04, 2022 15:15 - 42 minutes - 38.9 MB

Nearing the one-year anniversary of the attack on the US Capitol, we explore US public education’s history and its relationship with democracy. Joining us, Dr. Johann N. Neem, the author of Democracy’s Schools: The Rise of Public Education in America, shares insights from his research and how many of the debates today mirror those in the early republic Dr. Johann N. Neem is a professor of history at Western Washington University and an editor for the Journal of the Early Republic. Dr. Neem’...

Dr. Lupita Hightower: Developing Latino and Latina Leaders

December 21, 2021 14:30 - 26 minutes - 24.5 MB

Approaching the one-year anniversary of AASA’s Aspiring Superintendents Academy for Latino and Latina Leaders, Dr. Lupita Hightower joins us to share the amazing stories from their very first cohort.  Dr. Hightower previously joined us on the podcast to discuss her experiences as superintendent of Arizona’s Tolleson Elementary School. She coteaches the academy with Dr. Gladys Cruz, superintendent of New York’s Questar III BOCES.  If you are interested in applying to one of AASA’s Aspiring ...

Donna Mazyck: School Nursing as A Foundation of Healthy Schools

December 14, 2021 16:25 - 33 minutes - 30.5 MB

The pandemic has shown many school districts how important school nurses are to a successful school district. Despite everyone knowing about school nursing, many educators don’t realize all that school nurses do for students on any given day. In this episode, Donna Mazyck, the Executive Director of the National Association of School Nurses, shares her own experiences as a school nurse and the real impact school nurses have on students. Donna further shares how district leaders can fund scho...

Dr. Jeremy Owoh: Equity Through Student Voice

December 07, 2021 20:26 - 36 minutes - 34 MB

For Dr. Jeremy Owoh, listening has always been a cornerstone of his leadership philosophy. Now superintendent of the recently established Jacksonville-North Pulaski Schools, Owoh is striving to establish a district that has authentic educational equity at its heart—and a big part of that is built on the practice of deep listening and honest conversations. In this episode of SchooCEO Conversations, Owoh discusses authentic educational equity, the unique voice inherent in student advisory cou...

Dr. Chris Cipriano: Who's Being Heard?

November 30, 2021 20:14 - 29 minutes - 27.5 MB

Chris Cipriano, Ph.D., is an Applied Developmental and Educational Psychologist whose research has focused on Social-Emotional Learning, especially as it relates to marginalized student and teacher populations.  In this episode, Dr. Cipriano shares insights from her research around SEL and her own personal experiences as a parent of a child with special needs. Dr. Cipriano currently serves as the Director of Research for the Yale Center of Emotional Intelligence and is an Assistant Profess...

Danielle Dreilinger: The Secret History of Home Economics

November 23, 2021 17:20 - 38 minutes - 35.2 MB

Danielle Dreilinger is the North Carolina Storytelling Reporter for the USA Today Network and the author of The Secret History of Home Economics: How Trailblazing Women Harnessed the Power of Home and Changed the Way We Live, which was published in 2021. Prior to researching her book, Danielle covered the charter school movement for NOLA.com.  In this episode, Danielle discusses her book and the surprising impact that the home economics movement has on the way we live today. Danielle also s...

Dr. Shon Hildreth: How Charter Schools Really Impact Districts

November 16, 2021 16:32 - 21 minutes - 20.1 MB

The charter school movement has exploded since the first ones opened in Minnesota in the 1980s. But when the first charter school moved in near Dr. Shon Hildreth, then a principal in North Carolina, he didn’t know how to respond.  After experiencing the impact on his school’s enrollment, Shon decided to explore in his dissertation how a charter school opening impacts a local district.  He was familiar with the enrollment changes, but he decided to dig deeper into whether the districts chan...

Dr. Andy Crozier: Millennial Superintendents Aren't Coming...They're Here

November 09, 2021 17:24 - 44 minutes - 41.4 MB

Dr. Andy Crozier became a superintendent when he was 28. At the time, he was the youngest superintendent in the state of Iowa. Despite his age and the dreaded label “millennial,” Dr. Crozier simply focused on what all good superintendents do—building trust.  There have been many misconceptions pushed about millennials. Even now, many don’t realize that the youngest millennials graduated college years ago, and the oldest are hitting their 40s. With millennials now making up the majority of t...

Jay Midwood: Rethinking Substitute Teaching

November 02, 2021 16:56 - 50 minutes - 46.5 MB

By the time a student graduates high school, they’ll have spent about a year of their education under the supervision of a substitute teacher. Unfortunately, for most schools, the only requirement to “sub” is a negative TB test. It's a lose-lose system—kids miss learning; administrators, paraprofessionals, and teachers are frustrated; and the substitutes themselves often have no context for the schools they're walking into. In light of these issues, Central Falls School District decided to ...

Adam Tyner: How to Sell SEL

October 26, 2021 16:10 - 45 minutes - 41.7 MB

If you’ve been in the education field for some time, you’ve probably heard people championing the need for social and emotional learning in schools. And once the pandemic hit, the cries for more SEL—not just for your students, for you and your staff as well—became even louder. But not everyone sees the value in greater social-emotional supports. Many educators were surprised when some conservatives began speaking out against SEL in schools, connecting it with critical race theory and Marxis...

Dr. Mark Lenihan: Arming Teachers: What do superintendents Think?

October 19, 2021 14:00 - 30 minutes - 27.8 MB

School shootings have been on the rise in recent years. For obvious reasons, any measure about school safety usually gets a lot of attention and strong opinions. One proposal in the school safety discussion is having armed personnel on school grounds.  While many districts now have resources officers in buildings, some have proposed arming teachers and other non-law enforcement members of the school team. In his recent dissertation, Dr. Mark Lenhian from Wayne Community Schools in Nebraska ...

Dr. Mark Lenihan: Arming Teachers: What Do Superintendents Think?

October 19, 2021 14:00 - 30 minutes - 27.8 MB

School shootings have been on the rise in recent years. For obvious reasons, any measure about school safety usually gets a lot of attention and strong opinions. One proposal in the school safety discussion is having armed personnel on school grounds.  While many districts now have resources officers in buildings, some have proposed arming teachers and other non-law enforcement members of the school team. In his recent dissertation, Dr. Mark Lenhian from Wayne Community Schools in Nebraska ...

Dr. Julie Vitale: Equity Through Collaboration

October 12, 2021 14:43 - 41 minutes - 38.3 MB

When Dr. Julie Vitale was growing up, she wanted to be a nun, an actress, or a teacher. Because of the impact teachers had on her own life, teaching won out. Now at the helm of California’s Oceanside Unified School District, Vitale has brought her passion for making students feel loved, cared for, and welcome to the extremely diverse district. Thanks to the work she and her team have done, Vitale was named the 2021 Equity Champion by the San Diego County of Education.  In this episode, Vita...

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jonah berger
1 Episode

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