Latest Resturantmarketing Podcast Episodes
SS 21: How to Get More Restaurant Reviews
Scratching The Service - September 23, 2022 15:33 - 11 minutesReviews are a vital component of a thriving, successful restaurant. Getting customers to leave positive reviews can be challenging, but focusing on a few easy key strategies can help. In today’s episode, Sherane takes on the topic of reviews, the psychology behind getting customers to leave them...
SS 20: Increasing Your Sales with Gluten Free Options featuring Tricia Timney
Scratching The Service - January 26, 2022 13:22 - 27 minutesIn today’s episode, Sherane talks with Tricia Timney. Tricia is the founder of SLNG (Spread Love Not Gluten) which aims to help eateries become more inclusive and retain more customers by adapting gluten-free menus and best practices. The episode opens with Tricia explaining her career journey...
SS 19: Turn Your Email List into a Profit Machine
Scratching The Service - March 02, 2021 09:00 - 10 minutesAn email goes a longer way than you may think. As some may make assumptions about emails and say that no one checks them, they can actually scale your business! This week’s episode teaches you 4 ways to utilize email marketing for your business and make it an extra touchpoint for your customers ...
SS 18: Why YOU Need to Use Facebook Ads for Your Restaurant
Scratching The Service - February 17, 2021 09:00 - 8 minutesNeed some tips on Facebook ads for your restaurant? If you have mixed feelings about them or don’t know the potential of online Facebook ads, this episode is just for you. In this episode, I talk about how Facebook ads could be a huge asset for your restaurant. I will share with you 5 ways to ut...
SS 17: 5 Things to Know Before Hiring a Food Photographer
Scratching The Service - November 30, 2020 07:30 - 8 minutesDo you have a go-to food photographer? If you are looking to hire a food photographer for the first time or you realize you need to hire a new one, this episode is for you! Food photography is so in demand right now, and if hiring one has been on your list for time, the time is now to pull...
SS 16: Essential Menu Design 101
Scratching The Service - November 23, 2020 07:30 - 7 minutesHaving your menu done is something ESSENTIAL as you create your restaurant business. As the seasons change and holidays come and go, revamping your menu can not only get you the spirit and can help showcase your seasonal items and specials! In this episode, I’ll be breaking down some easy...
SS 15: In-House vs Agency Marketing: Which One is Best for You?
Scratching The Service - November 16, 2020 07:30 - 9 minutesThis is a question I get all the time! Should I do all my marketing in-house or hire an agency? Now, there is no right or wrong answer. You have to do what is best for YOUR business. In this episode I want to break down the pros and cons of each type of marketing source and help y...
SS 14: 3 Tips for A Successful Loyalty Program
Scratching The Service - November 09, 2020 17:00 - 6 minutesWhat is one way you can get people to come back time and time again to your restaurant? Incentives them! A key marketing strategy that most restaurant owners sleep on is setting up a loyalty program for their customers. What is a loyalty program? It’s rewarding your customers for each tim...
SS 13: 7 Ways To Use Traditional Marketing For Your Restaurant
Scratching The Service - November 02, 2020 17:00 - 6 minutesIn the year of 2020, you might think the only way to market your business would be online. Social media, Facebook ads, and Instagram posts seem to be the most popular however, there are still PLENTY of traditional marketing strategies you can use. In today’s episode I’m going to be sharin...
SS 12: How To Leverage The Story Behind Your Restaurant And Dishes
Scratching The Service - October 19, 2020 06:30 - 9 minutesSharing your story is POWER. If you run a family-owned or independent restaurant, you know that your story is an integral part of who you are and how you run your business. But have you ever stopped to think about the power of marketing your story? Or the story behind your dishes? Today we...
SS 11: How to Build A Word-Of-Mouth Reputation
Scratching The Service - October 12, 2020 06:30 - 7 minutesHave you ever heard of a restaurant from simply looking at Instagram or looking at a hashtag? Believe it or not, there is a strategy around getting more people to post and talk about your restaurant. It’s called word-of-mouth marketing. Word-of-mouth marketing means taking direct ac...
SS 10: How To Use Geotags To Increase Traffic For Your Restaurant
Scratching The Service - October 05, 2020 06:30 - 6 minutesAre you using Geotags on Instagram when posting for your restaurant? Using Instagram Geotags is a great way to promote your restaurant, and helps customers find you online. Some of you are probably wondering what a Geotag is? One of the many features Instagram offers is location tags, AKA ...
SS 09: How to Identify Your Ideal Target Market
Scratching The Service - September 29, 2020 06:30 - 6 minutesAs a restaurant owner, you might not be thinking too much about who your ideal target market is. However, you are leaving money on the table!! Knowing your ideal target market is not just for those marketing wizards. If you know who comes to your restaurant, how much they make, how old th...
SS 08: 3 Ways To Incorporate Local Farmers Into Your Restaurant
Scratching The Service - September 21, 2020 06:30 - 5 minutesAre you always thinking of ways to incorporate local ingredients into your restaurant? According to the National Restaurant Association, one of the top three culinary trends of 2020 will be scratch made items. This means that consumers are looking for fresh, high quality meals with few p...
SS 07: Why You Should Have Interactive Dishes On Your Menu
Scratching The Service - September 14, 2020 06:30 - 8 minutesLet’s be honest, we all enjoy playing with our food sometimes. What do I mean by that? Interactive Dishes. An interactive dish is when you get to be part of the cooking experience. This could be anything from pouring melting chocolate over your dessert or getting to build your own bloody ...
SS 06: How To Use A Soft Launch to Generate Business
Scratching The Service - September 08, 2020 06:30 - 9 minutesThis week we are talking about one of my favorite strategies. Soft Launches. One of the reasons I love this strategy is because it can be used for new restaurants and establishments already in business. A soft launch is an event where you showcase the best of your menu and solicit custome...
SS 05: 3 Tips for High Engagement Through Instagram Stories
Scratching The Service - August 31, 2020 06:30 - 9 minutesAre you getting engagement on your Instagram stories? Instagram stories are the best way to increase engagement on your page from the community and potential customers. Stories are one of my favorite things because it brings your followers together and builds your community. In this...
SS 04: The Plant-Based Trend
Scratching The Service - August 24, 2020 06:30 - 7 minutesYou may have heard the term plant-based diet and been wondering, what exactly does this mean? Who exactly is adopting this diet? And how should my restaurant be prepared to serve these customers? Plant-based diets are different from vegetarianism and veganism. Someone eating a plant-based ...
SS 03: What is Wifi Marketing? And Do I Need It?
Scratching The Service - August 17, 2020 06:30 - 5 minutesWhat is Wifi Marketing? Some of you may know this term, and most of you might be new to it! Wifi Marketing in the Food and Hospitality industry is a really great way to get your customers email information to send out digital promotions and emails in exchange for FREE wifi! Now, the ...
SS 02: Why You Should Partner With Food Bloggers
Scratching The Service - August 10, 2020 06:30 - 6 minutesBelieve it or not, when I first started in the food/restaurant marketing space I started out as a food blogger. I was living in north Florida and myself and some friends really enjoyed going out and eating at really amazing restaurants. From there I was able to get partnerships and sponsorships ...
SS 01: 4 Key Performance Indicators Your Restaurant Should Be Tracking
Scratching The Service - August 03, 2020 06:30 - 8 minutes“What should I be tracking in my marketing?” This question comes up A LOT when it comes to marketing your restaurant effectively! There are specific KPIs (key performance indicators) you should be tracking so can have consistent traffic coming into your restaurant and showing up online. ...
SS 00: Welcome To Scratching The Service Podcast
Scratching The Service - July 23, 2020 16:07 - 1 minuteWelcome to the Scratching the Service Podcast! I’m your host, Sherane Chen! This podcast is all about helping restaurant owners just like you build and market your brand online. Every Monday I will be dropping strategies, expert interviews and trainings on how you can skyrocket your success. The...
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