Latest Motives Podcast Episodes
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Branding Consistency Across the Whole Automotive Group with Samantha Morrow
InsideAuto Podcast - July 01, 2024 10:52 - 19 minutesIn this episode of InsideAuto, Samantha Morrow, Marketing Director at Hello Auto Group, chats with Ilana Shabtay about the CDK outage, the major marketing changes Hello Auto has made over the past few months, understanding the demographics of each individual dealership, and leveraging AI-based m...
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Making Customer Experience Part of the Dealership Culture with Joe Barhoumi
InsideAuto Podcast - May 30, 2024 07:15 - 23 minutesJoe Barhoumi is the Internet Manager at Newbold Toyota BMW, Illinois, where he led the establishment of the Business Development Center (BDC), spearheading the vision and operational framework to enhance overall business and growth. Joe is also a strategic Digital Marketer and leads the digital ...
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Going Back to the Basics of Dealership SEO with Lindsey Shaker
InsideAuto Podcast - May 20, 2024 09:18 - 19 minutesIn this conversation, Ilana Shabtay interviews Lindsey Shaker, a fourth-generation member of the Shaker Automotive Group and an expert in SEO. They discuss Lindsey's early experiences in the automotive industry, the importance of honesty and transparency in car dealerships, and the role of SEO i...
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Celebrating 100 Episodes of the InsideAuto Podcast: Mashup Episode
InsideAuto Podcast - April 16, 2024 08:37 - 7 minutesIn this celebratory mashup episode of Inside Auto Podcast, we revisit some of the key moments and discussions we have had over the last 100 episodes that clearly highlight just how quickly the automotive industry is evolving, the growing importance of data and technology in driving dealership su...
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How New AI Technologies are Helping Dealerships Drive Growth and Exceed Customer Expectations with Earl Wheless
InsideAuto Podcast - April 09, 2024 10:50 - 21 minutesIn this episode of Inside Auto Podcast, Ilana Shabtay speaks with Earl Wheless, Internet Sales Manager at Gaffney Buick GMC, to discuss the evolution of automotive marketing and operations over his 30-year career and the ways new AI technology has driven growth and success at his dealership.
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Unleashing the Endless Potential of Dealership Data Through Unification with Prasad Chavali
InsideAuto Podcast - March 14, 2024 13:16 - 19 minutesIn this episode of Inside Auto Podcast, Ilana Shabtay speaks with Prasad Chavali, the founder of AxelOne DDP, a dealership data platform. They discuss the challenges of data integration in the automotive industry and the benefits dealers can unlock by aggregating and activating their data.
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Why Individualized Attention for Every Vehicle is Critical for Dealership Success with Jacci Grillo Noto
InsideAuto Podcast - March 06, 2024 08:21 - 23 minutesIn this episode of the Inside Auto Podcast, Ilana Shabtay speaks with Jacci Grillo Noto, Director of Sales Kelley Blue Book ICO & vAuto at Cox Automotive Inc., about the shifting automotive market and the challenges dealers are facing in their inventory management, and why customization, increas...
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Revolutionizing Auto Dealerships with Data and AI With Dan Banister and Yaron Saghiv
InsideAuto Podcast - March 03, 2024 08:54 - 6 minutesIn this episode of the InsideAuto Podcast, Ilana Shabtay chats with Dan Banister, owner of Banister Automotive, and Yaron Saghiv, CMO of UVeye. They delve into the transformative effects of AI and data analysis on automotive retail. Both guests discuss the importance of adapting to new technolog...
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Leveraging Dealership Data to Customize Your Customer Journeys with Colin Carrasquillo
InsideAuto Podcast - February 29, 2024 09:36 - 5 minutesIn this episode of Inside Auto Podcast, host Ilana Shabtay is joined by Colin Carrasquillo, Digital Marketing Manager of the Nielsen Automotive Group. Colin artfully outlines their forward-thinking strategy for 2024, with an emphasis on cutting-edge group advertising and the sophisticated cross-...
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Refining Your Dealership Marketing Strategy Instead of Searching for the Next Shiny Toy with April Simmons
InsideAuto Podcast - February 29, 2024 09:30 - 7 minutesIn this episode of Inside Auto Podcast, Ilana Shabtay joins April Simmons, Corporate Internet and Marketing Director at Horne Automotive, to uncover the secrets behind their growth to 14 stores. Discover how integrating technology can streamline your operations, freeing up valuable time for stra...
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The Importance of Going Back to Basics in Dealership Marketing with Dustin Schuler
InsideAuto Podcast - February 29, 2024 09:14 - 7 minutesIn this episode of Inside Auto Podcast, Ilana Shabtay sits down with Dustin Schuler, Marketing Manager at Bud Clary Auto Group, to discuss the intricacies of dealership marketing strategies. Dustin talks about going back to basics in automotive marketing, using brand campaigns as a growth strate...
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[NADA 2024] Challenges and Opportunities in the Auto Marketing Space with Ashley Cavazos
InsideAuto Podcast - February 25, 2024 08:41 - 6 minutesIn this episode of the InsideAuto Podcast, Ilana Shabtay sits down with Ashley Cavazos, Marketing Director at DeMontrond Auto Group, to explore invaluable strategies and perspectives for thriving in the automotive landscape. Ashley discusses equity mining, building DeMontrond Auto Group’s brand ...
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[NADA 2024] How Personalized Video Marketing is Revolutionizing the Car Buying Experience with Melissa Cartagena
InsideAuto Podcast - February 25, 2024 08:24 - 6 minutesIn this episode of Inside Auto Podcast, Ilana Shabtay hosts Melissa Cartagena, the Senior Director of Digital Advertising at AutoNation, to talk about the power of personalized video marketing. She discusses AutoNation's proactive stance on data privacy, the company’s collaboration with Epsilon ...
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[NADA 2024] Using AI To Revolutionize Auto Trades With Eliron Ekstein of Ravin
InsideAuto Podcast - February 25, 2024 07:55 - 8 minutesIn this episode of Inside Auto Podcast, Ilana Shabtay sits down with Ravin’s Co-founder and CEO, Eliron Ekstein, to talk about transforming auto transactions using AI. Tune in as Eliron discusses how Ravin simplifies trade assessment, Ravin’s position in the industry, and its integration with Or...
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[NADA 2024] How to Leverage Data and AI to Avoid Losing Out on Sales Opportunities with Rick Valenta
InsideAuto Podcast - February 25, 2024 07:39 - 6 minutesIn this episode of the InsideAuto Podcast, Ilana Shabtay sits down with Rick Valenta, Director of Dealer Direct at Urban Science, to discuss how to leverage data and AI to drive auto sales success. Tune in as Rick discusses Urban Science’s 2024 outlook, streamlining your leads with Sales Alert, ...
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How Diversity, Equity and Inclusion Can Take the Automotive Industry From Good to Great with Sandy Zannino
InsideAuto Podcast - January 24, 2024 18:51 - 23 minutesIn this episode of Inside Auto Podcast, Ilana Shabtay speaks with Sandy Zannino, Founder and CEO of IAHR, about the work she is doing to create positive change and actively impact inclusion in the automotive industry through her work with the Inclusion Council. Sandy also discusses the steps she...
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Why AI Training Will Be Critical to Dealership Success in 2024 with Venus Toro
InsideAuto Podcast - December 18, 2023 07:30 - 17 minutesIn the latest episode of InsideAuto Podcast, Ilana Shabtay speaks with Venus Toro, CEO of WYN Solutions about how AI has impacted the way her company sources talent for the automotive industry and the importance of providing employees with AI training in order to prepare them for the continued a...
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Why Open APIs and Data Connectivity are Critical to the Future Success of Car Dealerships with Joe Br
InsideAuto Podcast - December 14, 2023 08:12 - 17 minutesIn the latest episode of InsideAuto, Joe Brown, CMO at Frank Lida Auto Group and Ilana Shabtay discussed the critical role of connected data in future dealership success and the importance of dealers holding their vendors to a higher standard when it comes to offering open APIs is so vital to th...
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The Importance of Authenticity in Creating Effective Dealership Commercials and Video Content with Nick Williams
InsideAuto Podcast - November 15, 2023 07:13 - 18 minutesIn the latest episode of Inside Auto, Nick Williams, Digital Marketing Director at Banister Automotive, shares with Ilana Shabtay how he has harnessed the special culture and personas around him at his dealership and their deep community relationships to produce effective content that connects w...
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The Critical Role of Content Creation in Driving Dealership Digital Marketing Success with Collin Davis
InsideAuto Podcast - November 07, 2023 12:58 - 18 minutesIn the latest episode of Inside Auto, Collin Davis shares with Ilana Shabtay the critical role consisten content creation plays in the current retail marketingplace, how dealerships can begin to successfully create a content strategy across multiple platforms, and the importance of connected dat...
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Practices That Lead to Legal Trouble for Dealers and How to Avoid Them with Tom Kline
InsideAuto Podcast - October 08, 2023 06:20 - 23 minutesIn the latest episode of Inside Auto, Tom Kline shares with Ilana Shabtay more about the specific behaviors that are being flagged as legally deceptive and the practical steps modern dealers should be taking to stay out of legal trouble - from purchasing the correct insurance policies to best pr...
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How Dealerships Can Efficiently Scale their Vehicle Acquisition Operation with Josh Detzel
InsideAuto Podcast - September 18, 2023 11:00 - 20 minutesIn the latest episode of InsideAuto Podcast, Ilana Shabtay speaks with Josh Detzel about how he scaled his vehicle acquisition operations into a full scale Vehicle Operations Center. Josh explains how in just two months of careful planning, he successfully scaled his acquisition operation from 8...
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Combating High Interest Rates in the Automotive Industry with Anthony Cameron
InsideAuto Podcast - August 22, 2023 07:35 - 21 minutesIn the latest episode of InsideAuto Podcast, Anthony Cameron, Operations Director at Diehl Automotive Group speaks to Ilana Shabtay about the steps his automotive group has taken to try to mitigate the impact of rising interest rates on their business and his predictions for how interest rates w...
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How Vehicle Subscription Services are Transforming Car Ownership with Jan Hansen
InsideAuto Podcast - August 02, 2023 10:54 - 18 minutesIn this episode of InsideAuto Podcast, Ilana Shabtay speaks with Jan Hansen, SVP Growth at FINN, to discuss the company’s car subscription model, the impressive success they have seen in the German market, and their plans to break into the US market over the next year. The pair discuss how the m...
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The Importance of Using Data from Tech Vendors to Improve Dealership Operations with Don Erwin
InsideAuto Podcast - July 24, 2023 06:11 - 22 minutesDon Erwin is the Director of Digital Marketing and Communication at Mtn View Auto. He started his career in the automotive industry in late 2001. He started in sales, and quickly moved up in the dealership, establishing a centralized BDC at Mtn View with 15 agents working leads and fielding inco...
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How To Leverage Technology To Streamline Business Processes With Mike Dececco
InsideAuto Podcast - July 10, 2023 06:00 - 15 minutesMike Dececco is the Vice President of Business Development at Fullpath. He is an entrepreneur, automotive technology veteran, and an early employee at Dealer.com, where he helped build the business into a billion-dollar company, holding management positions in sales, marketing, and business deve...
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How To Drive Car Sales Through Social Media Marketing With Russell Richardson
InsideAuto Podcast - July 05, 2023 06:00 - 16 minutesRussell Richardson is a Sales Associate at Biondi Lincoln, a family-owned car dealership serving the greater Pittsburgh area. Russell leverages social media to provide free, valuable content on Lincoln products, including vehicle purchasing and maintenance tips. His platform, RussFlipsWhips, thr...
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Building Brand Loyalty Through Content With Jordan Cox
InsideAuto Podcast - June 19, 2023 06:00 - 23 minutesJordan Cox is the Digital Marketing Manager at Gates Automotive, a prominent automotive retail group located in northern Indiana. With a strong passion for innovative marketing strategies, Jordan plays a role in the company's success by overseeing various aspects of digital marketing, including ...
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Electrical Charging Solutions for Electric Vehicles With Rich McNulty
InsideAuto Podcast - May 22, 2023 06:00 - 18 minutesRich McNulty is the CEO of Blue Whale EV, an advisory and service organization to the EV charging community. The company supports commercial and government clients through the entire EV charging adoption journey, from education to sales, installation, and maintenance. Rich joined the electric ve...
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Strategic Marketing and Effects of Technology on the Automotive Industry With Micah Birkholz
InsideAuto Podcast - May 15, 2023 06:00 - 22 minutesMicah Birkholz is the Director of Sales at VistaDash, a marketing intelligence tool that enables dealerships to track the success of their online campaigns. With over 20 years of experience in sales, strategic marketing, and performance management, Micah is an accomplished business growth expert...
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