InsideAuto Podcast
115 episodes - English - Latest episode: 9 days ago -The InsideAuto Podcast is hosted by Ilana Shabtay featuring top dealers, GMs, marketers, and entrepreneurs in and out of the automotive industry.
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Episodes
Celebrating 100 Episodes of the InsideAuto Podcast: Mashup Episode
April 16, 2024 08:37 - 7 minutes - 11.5 MBIn this celebratory mashup episode of Inside Auto Podcast, we revisit some of the key moments and discussions we have had over the last 100 episodes that clearly highlight just how quickly the automotive industry is evolving, the growing importance of data and technology in driving dealership success, and learn some of the strategies that industry leaders are using to stay ahead.
How New AI Technologies are Helping Dealerships Drive Growth and Exceed Customer Expectations with Earl Wheless
April 09, 2024 10:50 - 21 minutes - 9.65 MBIn this episode of Inside Auto Podcast, Ilana Shabtay speaks with Earl Wheless, Internet Sales Manager at Gaffney Buick GMC, to discuss the evolution of automotive marketing and operations over his 30-year career and the ways new AI technology has driven growth and success at his dealership.
Unleashing the Endless Potential of Dealership Data Through Unification with Prasad Chavali
March 14, 2024 13:16 - 19 minutes - 8.79 MBIn this episode of Inside Auto Podcast, Ilana Shabtay speaks with Prasad Chavali, the founder of AxelOne DDP, a dealership data platform. They discuss the challenges of data integration in the automotive industry and the benefits dealers can unlock by aggregating and activating their data.
Why Individualized Attention for Every Vehicle is Critical for Dealership Success with Jacci Grillo Noto
March 06, 2024 08:21 - 23 minutes - 10.6 MBIn this episode of the Inside Auto Podcast, Ilana Shabtay speaks with Jacci Grillo Noto, Director of Sales Kelley Blue Book ICO & vAuto at Cox Automotive Inc., about the shifting automotive market and the challenges dealers are facing in their inventory management, and why customization, increasing efficiency, and maximizing ROI should be the central focus for dealers looking to thrive in this period of economic uncertainty.
Revolutionizing Auto Dealerships with Data and AI With Dan Banister and Yaron Saghiv
March 03, 2024 08:54 - 6 minutes - 6.4 MBIn this episode of the InsideAuto Podcast, Ilana Shabtay chats with Dan Banister, owner of Banister Automotive, and Yaron Saghiv, CMO of UVeye. They delve into the transformative effects of AI and data analysis on automotive retail. Both guests discuss the importance of adapting to new technologies, engagement, and the overall service experience.
Leveraging Dealership Data to Customize Your Customer Journeys with Colin Carrasquillo
February 29, 2024 09:36 - 5 minutes - 6.24 MBIn this episode of Inside Auto Podcast, host Ilana Shabtay is joined by Colin Carrasquillo, Digital Marketing Manager of the Nielsen Automotive Group. Colin artfully outlines their forward-thinking strategy for 2024, with an emphasis on cutting-edge group advertising and the sophisticated cross-pollination of CRM data to tailor the customer's journey.
Refining Your Dealership Marketing Strategy Instead of Searching for the Next Shiny Toy with April Simmons
February 29, 2024 09:30 - 7 minutes - 6.95 MBIn this episode of Inside Auto Podcast, Ilana Shabtay joins April Simmons, Corporate Internet and Marketing Director at Horne Automotive, to uncover the secrets behind their growth to 14 stores. Discover how integrating technology can streamline your operations, freeing up valuable time for strategic initiatives.
The Importance of Going Back to Basics in Dealership Marketing with Dustin Schuler
February 29, 2024 09:14 - 7 minutes - 7.17 MBIn this episode of Inside Auto Podcast, Ilana Shabtay sits down with Dustin Schuler, Marketing Manager at Bud Clary Auto Group, to discuss the intricacies of dealership marketing strategies. Dustin talks about going back to basics in automotive marketing, using brand campaigns as a growth strategy, and how dealers can increase their customer lifetime value.
[NADA 2024] Challenges and Opportunities in the Auto Marketing Space with Ashley Cavazos
February 25, 2024 08:41 - 6 minutes - 5.95 MBIn this episode of the InsideAuto Podcast, Ilana Shabtay sits down with Ashley Cavazos, Marketing Director at DeMontrond Auto Group, to explore invaluable strategies and perspectives for thriving in the automotive landscape. Ashley discusses equity mining, building DeMontrond Auto Group’s brand image, and becoming the first Latina on the cover of the Digital Dealer magazine.
[NADA 2024] How Personalized Video Marketing is Revolutionizing the Car Buying Experience with Melissa Cartagena
February 25, 2024 08:24 - 6 minutes - 5.96 MBIn this episode of Inside Auto Podcast, Ilana Shabtay hosts Melissa Cartagena, the Senior Director of Digital Advertising at AutoNation, to talk about the power of personalized video marketing. She discusses AutoNation's proactive stance on data privacy, the company’s collaboration with Epsilon and Flashtalking, and why your marketing should prioritize people over numbers.
[NADA 2024] Using AI To Revolutionize Auto Trades With Eliron Ekstein of Ravin
February 25, 2024 07:55 - 8 minutes - 7.95 MBIn this episode of Inside Auto Podcast, Ilana Shabtay sits down with Ravin’s Co-founder and CEO, Eliron Ekstein, to talk about transforming auto transactions using AI. Tune in as Eliron discusses how Ravin simplifies trade assessment, Ravin’s position in the industry, and its integration with Orbee.
[NADA 2024] How to Leverage Data and AI to Avoid Losing Out on Sales Opportunities with Rick Valenta
February 25, 2024 07:39 - 6 minutes - 8.63 MBIn this episode of the InsideAuto Podcast, Ilana Shabtay sits down with Rick Valenta, Director of Dealer Direct at Urban Science, to discuss how to leverage data and AI to drive auto sales success. Tune in as Rick discusses Urban Science’s 2024 outlook, streamlining your leads with Sales Alert, and why showroom traffic is an effective lead generator.
How Diversity, Equity and Inclusion Can Take the Automotive Industry From Good to Great with Sandy Zannino
January 24, 2024 18:51 - 23 minutes - 10.6 MBIn this episode of Inside Auto Podcast, Ilana Shabtay speaks with Sandy Zannino, Founder and CEO of IAHR, about the work she is doing to create positive change and actively impact inclusion in the automotive industry through her work with the Inclusion Council. Sandy also discusses the steps she believes the industry should take in order to break down barriers and create a more inclusive and diverse environment.
Why AI Training Will Be Critical to Dealership Success in 2024 with Venus Toro
December 18, 2023 07:30 - 17 minutes - 7.97 MBIn the latest episode of InsideAuto Podcast, Ilana Shabtay speaks with Venus Toro, CEO of WYN Solutions about how AI has impacted the way her company sources talent for the automotive industry and the importance of providing employees with AI training in order to prepare them for the continued advancements we expect to see in AI technology in 2024.
Why Open APIs and Data Connectivity are Critical to the Future Success of Car Dealerships with Joe Br
December 14, 2023 08:12 - 17 minutes - 8.04 MBIn the latest episode of InsideAuto, Joe Brown, CMO at Frank Lida Auto Group and Ilana Shabtay discussed the critical role of connected data in future dealership success and the importance of dealers holding their vendors to a higher standard when it comes to offering open APIs is so vital to the fight to eliminate siloed dealership data.
The Importance of Authenticity in Creating Effective Dealership Commercials and Video Content with Nick Williams
November 15, 2023 07:13 - 18 minutes - 8.29 MBIn the latest episode of Inside Auto, Nick Williams, Digital Marketing Director at Banister Automotive, shares with Ilana Shabtay how he has harnessed the special culture and personas around him at his dealership and their deep community relationships to produce effective content that connects with his audience and drives them to take action.
The Critical Role of Content Creation in Driving Dealership Digital Marketing Success with Collin Davis
November 07, 2023 12:58 - 18 minutes - 8.56 MBIn the latest episode of Inside Auto, Collin Davis shares with Ilana Shabtay the critical role consisten content creation plays in the current retail marketingplace, how dealerships can begin to successfully create a content strategy across multiple platforms, and the importance of connected data in building and maintaining a functioning content strategy.
Practices That Lead to Legal Trouble for Dealers and How to Avoid Them with Tom Kline
October 08, 2023 06:20 - 23 minutes - 10.9 MBIn the latest episode of Inside Auto, Tom Kline shares with Ilana Shabtay more about the specific behaviors that are being flagged as legally deceptive and the practical steps modern dealers should be taking to stay out of legal trouble - from purchasing the correct insurance policies to best practices around data protection and beyond.
How Dealerships Can Efficiently Scale their Vehicle Acquisition Operation with Josh Detzel
September 18, 2023 11:00 - 20 minutes - 9.55 MBIn the latest episode of InsideAuto Podcast, Ilana Shabtay speaks with Josh Detzel about how he scaled his vehicle acquisition operations into a full scale Vehicle Operations Center. Josh explains how in just two months of careful planning, he successfully scaled his acquisition operation from 8 vehicles to 28 by carefully allocating resources, developing internal work processes and leveraging the power of AI. Listen in now to learn exactly how he managed to accomplish this feat and how he p...
Combating High Interest Rates in the Automotive Industry with Anthony Cameron
August 22, 2023 07:35 - 21 minutes - 9.92 MBIn the latest episode of InsideAuto Podcast, Anthony Cameron, Operations Director at Diehl Automotive Group speaks to Ilana Shabtay about the steps his automotive group has taken to try to mitigate the impact of rising interest rates on their business and his predictions for how interest rates will behave over the next few quarters. Listen in now to learn more about the light at the end of the tunnel!
How Vehicle Subscription Services are Transforming Car Ownership with Jan Hansen
August 02, 2023 10:54 - 18 minutes - 91.1 MBIn this episode of InsideAuto Podcast, Ilana Shabtay speaks with Jan Hansen, SVP Growth at FINN, to discuss the company’s car subscription model, the impressive success they have seen in the German market, and their plans to break into the US market over the next year. The pair discuss how the millennial market has embraced the subscription model and how FINN is helping to simplify and take the work out of owning a personal vehicle in the current economic climate.
The Importance of Using Data from Tech Vendors to Improve Dealership Operations with Don Erwin
July 24, 2023 06:11 - 22 minutes - 30.5 MBDon Erwin is the Director of Digital Marketing and Communication at Mtn View Auto. He started his career in the automotive industry in late 2001. He started in sales, and quickly moved up in the dealership, establishing a centralized BDC at Mtn View with 15 agents working leads and fielding incoming sales calls for 4 rooftops. In his current position, Don is responsible for all digital marketing and customer communication training for the auto group. Don is a proud grandparent to 8 grandchil...
How To Leverage Technology To Streamline Business Processes With Mike Dececco
July 10, 2023 06:00 - 15 minutes - 25.8 MBMike Dececco is the Vice President of Business Development at Fullpath. He is an entrepreneur, automotive technology veteran, and an early employee at Dealer.com, where he helped build the business into a billion-dollar company, holding management positions in sales, marketing, and business development. Mike is a strategic thinker, skilled presenter, and trusted leader with a deep knowledge of the automotive industry software on both the retail and wholesale sides of the business. In this...
How To Drive Car Sales Through Social Media Marketing With Russell Richardson
July 05, 2023 06:00 - 16 minutes - 27.5 MBRussell Richardson is a Sales Associate at Biondi Lincoln, a family-owned car dealership serving the greater Pittsburgh area. Russell leverages social media to provide free, valuable content on Lincoln products, including vehicle purchasing and maintenance tips. His platform, RussFlipsWhips, through which he also shares funny car sales skits, has garnered millions of views across various online channels. Russell lives right outside of Pittsburgh, Pennsylvania. In this episode… Social me...
Building Brand Loyalty Through Content With Jordan Cox
June 19, 2023 06:00 - 23 minutes - 36.8 MBJordan Cox is the Digital Marketing Manager at Gates Automotive, a prominent automotive retail group located in northern Indiana. With a strong passion for innovative marketing strategies, Jordan plays a role in the company's success by overseeing various aspects of digital marketing, including social media, content creation, web design, user experience, branding, and event creation. One of his notable achievements includes creating and producing the podcast, Car Talk, presented by Gates Aut...
Electrical Charging Solutions for Electric Vehicles With Rich McNulty
May 22, 2023 06:00 - 18 minutes - 29.2 MBRich McNulty is the CEO of Blue Whale EV, an advisory and service organization to the EV charging community. The company supports commercial and government clients through the entire EV charging adoption journey, from education to sales, installation, and maintenance. Rich joined the electric vehicle charging industry after years of executive leadership in electrical contracting and security companies, including McLaughlin Electric, AT&T Security, Kolb Electric, and Eastern Home Solutions. ...
Strategic Marketing and Effects of Technology on the Automotive Industry With Micah Birkholz
May 15, 2023 06:00 - 22 minutes - 31.1 MBMicah Birkholz is the Director of Sales at VistaDash, a marketing intelligence tool that enables dealerships to track the success of their online campaigns. With over 20 years of experience in sales, strategic marketing, and performance management, Micah is an accomplished business growth expert who helps dealers and agency partners optimize their teams and technology. He is also an engaging public speaker and presenter, having delivered presentations at several notable events, including Dig...
Cultural-Based Marketing and How To Leverage AI To Support Dealerships
May 08, 2023 06:00 - 24 minutes - 33.1 MBAdam Dennis is the Founder and Principal of SurgeMetrix, a company that has provided software and service solutions to automotive dealers for over 20 years. He helps dealers build fast, bilingual, Google-optimized websites that drive car shoppers into a dealership's sales funnel. Adam entered the automotive space in 2000 when he founded a SaaS company that offered website, inventory, and lead tracking solutions to automotive dealers across the US. He is also an expert panelist at Dealer Mark...
Brand Loyalty and EV Strategies for Dealerships With Eric Barbosa
April 17, 2023 06:00 - 13 minutes - 18.5 MBEric Barbosa is the Vice President of Variable Operations at Cavender Automotive Group, a family-owned dealership selling Audi, Buick, Cadillac, Chevrolet, GMC, Land Rover, and Toyota brands. He is a multi-talented, top-tier dealership business leader known for having a strong ability to drive sales with experience in finance, budget management, and customer service. Eric is also valued for having accomplished volume and profit records in selling new and pre-owned cars. Before Cavender, Eric...
Why Automotive Dealerships Should Adopt AI With Josselyn Boudett
April 03, 2023 06:00 - 17 minutes - 23.5 MBJosselyn Boudett is the Founder and CEO of STELLA Automotive AI, an AI-powered voice assistant that handles inbound calls, answers questions, and books appointments for businesses. As a serial entrepreneur with 25 years of experience in AI, Josselyn has led and advised technology companies that have helped large enterprises deploy AI. She has also worked in commercial real estate, FinTech, retail, and other verticals to help companies predict and adapt to dynamic market events. In this epi...
[NADA Series] Product-Market Fit vs Market-Product Fit for Forward-Thinking Dealers
March 15, 2023 06:00 - 5 minutes - 10.8 MBBen Hadley is the Founder and CEO of Auto Genius, a community of high-growth automotive marketing professionals. He has played a critical role in helping thousands of dealerships maximize their sales efforts by optimizing marketing channels and in-store sales processes. Ben's specialties include sales, digital retail, marketing, product and business development, and organizational leadership. In this episode… When innovating or creating a new product, it’s essential to research and under...
[NADA Series] The Value of Service Delivery in the Automotive Space With John Woodman
March 01, 2023 07:00 - 6 minutes - 12.1 MBJohn Woodman is the Vice President of Business Development at AutoService AI, a company that boosts sales and service teams’ productivity with AI. The company's product, Allio, is a virtual customer assistant that uses cognitive conversational AI to answer phones, talk to customers, and set service appointments. Before joining AutoService AI, John was the Internet Director at Cutter Automotive Galleries. In this episode… Service delivery is an excellent tool for driving repeat sales in t...
[NADA Series] The Transition to Electric Vehicles With Alan Krutsch
February 24, 2023 07:00 - 7 minutes - 6.98 MBAlan Krutsch is the Director of Marketing and Industry Relations at Fuse Autotech, a financial management system that consolidates online and in-store technologies for a seamless customer experience. Alan specializes in branding and identity, campaign strategy, creative services management, sales training, and process and change management. Before Fuse, he was the Director of Marketing at Apple Autos and Walser Automotive Group. In this episode… Recently, Tesla has lowered the price of e...
[NADA Series] Inventory Challenges and Video Marketing for Dealerships With Melissa Cartagena
February 22, 2023 07:00 - 8 minutes - 7.88 MBMelissa Cartagena is the Senior Director and Head of Digital Advertising at AutoNation, one of America’s largest and most recognized automotive retailers. She is a seasoned digital technology marketing professional, growth marketer, and growth hacker. Melissa has over 19 years of experience managing large-scale programs in paid search, content marketing, display advertising, SEO, paid social media, email, and reputation management. In this episode… Recent changes in the economy have had...
[NADA Series] Evaluating Vendors in the Automotive Industry
February 17, 2023 07:00 - 8 minutes - 8.18 MBKate Lumsden is the Director of Marketing at Walser Automotive Group. She has over 13 years of experience using brand management, data-driven marketing strategies, creative direction, and design to drive measurable brand equity and customer loyalty through both digital and traditional mediums. Before joining Walser, Kate was a Marketing Manager and Graphic Designer at Morrie's Automotive Group. Ashley Cavazos is the Director of Digital Performance at Walser Automotive Group. She has a long...
[NADA Series] Streamlining Marketing in the Automotive Industry With Colby Joyner
February 15, 2023 07:00 - 6 minutes - 5.66 MBColby Joyner is the Vice President of Marketing and Strategy at Cavender Auto Group, a family-owned dealership. Before joining Cavender Auto, Colby was the Vice President of Sales at Konect.ai and an Air Traffic Controller in the US Air Force. He was also nominated for Automotive News 40 Under 40. Colby’s goal is to bring efficient processes into the automotive space and increase businesses’ technology use. In this episode… Best marketing practices for dealerships are constantly evolving...
[NADA Series] Optimizing Amazon Advertising for Dealerships With Vasilios Lambos
February 10, 2023 07:00 - 7 minutes - 9.72 MBVasilios Lambos is the Co-founder and CMO of CognitionDigital.io, a company that provides tools and products to help businesses build campaigns on Amazon advertising. CognitionDigital.io is an Amazon Ads Verified Partner serving advertisers in the retail, automotive, healthcare, and other industries. Vasilios' experience in the automotive space includes serving as the Senior Digital Marketing Specialist at Hendrick Automotive Group and an Associate at Red Ventures’ automotive department. I...
[NADA Series] Data Strategy and Security in Dealerships With Matt Lasher
February 08, 2023 15:25 - 7 minutes - 6.57 MBMatt Lasher is the Director of Marketing at West Herr Automotive Group, the largest automotive group in New York with 39 locations. In his role, he manages and facilitates marketing efforts for the group. With over 14 years of marketing experience, Matt is also the President of Streamline Auto Solutions, an easy-to-use software solution that helps dealers make more deals by optimizing inventory and vehicle selection based on consumer affordability. In this episode… First party data is an...
Private Vehicle Acquisition Strategies With Tom Gregg
January 30, 2023 07:00 - 15 minutes - 14.3 MBTom Gregg is the Founder and CEO of Vehicle Acquisition Network (VAN), a proprietary software that helps dealers acquire private party vehicles by connecting them directly to private sellers. Tom's automotive experience began as a porter and evolved through several manager and director roles at dealerships in the Midwest. His entrepreneurial spirit soon outgrew his dealership journey and he began focusing on software development for the automotive industry. Tom brings confidence and mentorsh...
From Selling Vacuums To Owning a Dealership - Dave Warren Shares His Story
January 09, 2023 07:00 - 19 minutes - 17.8 MBDave Warren is the Owner and Managing Partner at Dave Warren Chrysler Dodge Jeep Ram in New York. He has 30 years of experience in the retail automotive space specializing in advertising, budgeting, inventory management, leadership, and marketing. Dave is also the Owner of Argo of Westfield, which offers ATVs, XTVs, and UTVs, Bintelli of Westfield, selling street legal electric vehicles, and Krown of Westfield, providing vehicle rust protection services. In this episode… What can car de...
Automotive Is About Bringing Your Hustle
December 28, 2022 07:00 - 18 minutes - 17.2 MBDaniel Govaer, General Manager at Mercedes-Benz of Easton, is a seasoned manager in the auto retail space. Before joining Mercedes-Benz of Easton, he worked for Bernie Moreno Companies, McGrath Acura of Downtown Chicago, and Libertyville Toyota to name a few. In this episode… Do you invest in your employees' mental well-being? What can you do to promote better work relationships between employees and management? Mental health is crucial when running a business. To support his company,...
Self-Education as the Main Ingredient for Successful Dealerships in 2023
December 21, 2022 07:00 - 24 minutes - 22.4 MBMichael Cirillo is the Co-founder and CEO of FlexDealer, a company that helps retail auto dealers turn traffic into revenue with strategies and technologies that lead to car purchases. He has many years of experience in the retail automotive industry and is the author of Don't Wait, DOMINATE!. Michael is also a speaker and the host of The Dealer Playbook podcast. In this episode… What drives success in the automotive space? How can dealerships engage with customers more effectively? A...
AI-Powered Vehicle Inspections and Future Trends in the Automotive Space With Yaron Saghiv
December 05, 2022 07:00 - 15 minutes - 14.2 MBYaron Saghiv is the Chief Marketing Officer at UVeye, a computer vision tech company that develops automated inspection systems for vehicles powered by artificial intelligence and proprietary hardware. He is part of the senior executive team leading UVeye's efforts to disrupt and automate the vehicle scanning industry using AI and working with world-class car manufacturers like Volvo and Toyota. Yaron is a growth hacking expert and entrepreneur with over 14 years of experience in B2B and ...
In-House Marketing for the Automotive Industry With Ally Piñon
November 28, 2022 07:00 - 19 minutes - 17.4 MBAlly Piñon is the Digital Marketing Director at Chastang Automotive Group, which includes Chastang Ford and Chastang Autocar. She has more than a decade of B2B and B2C marketing experience in the automotive industry. Throughout her career, she has managed and supported strategic efforts in brand reputation, advertising, content development, social media marketing, research and planning, community partnerships, creative agency, and vend In this episode… Are you struggling to market your d...
The Biggest Automotive News and Shifts in Used Car Prices With Joe Overby
October 24, 2022 06:00 - 20 minutes - 18.7 MBJoe Overby is the Senior Editor of Auto Remarketing and Auto Remarketing Canada at Cherokee Media Group, which publishes leading B2B digital and custom media. He is also the co-host of the Auto Remarketing podcast. Joe is a member of the agenda team for Cherokee Media Group's Automotive Events and Conferences, where he serves as a Panel Moderator. In this episode… There have been a lot of changes in the automotive space in terms of technology, consumer preferences, and soaring vehicle pr...
Content That Is Relatable Is Content That Crushes - Hear From the Experts in the Space
October 14, 2022 06:00 - 26 minutes - 24.3 MBBrian Ortega is the Creative Director and Social Media Manager at Valley Hi Toyota. He is responsible for marketing, design, photography, video production, and maintaining the dealership's social media. Before joining the automotive industry, Brian worked for the American Forces Network for over 13 years. He is a proud graduate of UC Santa Barbara with a BA in film studies. Nathanael Greklek is the Chief Digital Branding Leader at Mohawk Honda Dealership. He is passionate about leadership...
Erin Sparks’ Perspective on Streamlining Marketing Across Four Stores (& More)
October 07, 2022 06:00 - 17 minutes - 16.4 MBErin Sparks is the Marketing Director of DeNooyer Automotive Family in Kalamazoo, Michigan. She has nearly 15 years of marketing experience and is responsible for the function and performance of DeNooyer's website, analytics, digital and traditional advertising, social media, and public outreach. Erin also manages the group's marketing team and helps to lead the service business development department. Originally from Wisconsin, she is a former college volleyball player and frequent party ...
Audience Automation: Strategies for Driving Client Engagements With Ido Elad
September 09, 2022 06:00 - 16 minutes - 15.2 MBIdo Elad is the Director of Product Management at AutoLeadStar, a B2B and B2C customer data and experience platform. He has been with the company for over seven years and is based in Tel Aviv, AutoLeadStar's new office. Ido leads the company’s product managers and UX/UI designers in building its core products. In this episode… How well do you leverage your existing CRM to engage with your clients? Is your messaging personalized and targeted to your specific audience? Technology has ma...
The Rebirth of the Automotive Conference With Paul J Daly and Kyle Mountsier
August 12, 2022 06:00 - 33 minutes - 31.1 MBPaul J Daly is the Founder and CEO of Automotive State of The Union (ASOTU), which offers automotive news, industry insights, and information for dealers and industry partners. He has been part of the automotive industry for 20 years, from selling his first startup to writing his NADA (National Automobile Dealers Association) Academy trusted book, The Automotive Manifesto. When the pandemic hit, Paul started the first ASOTU live stream event and has since become the only dealer-owned media p...
Social Media Advertising Strategies for Dealerships With Eric Barbosa
July 29, 2022 06:00 - 18 minutes - 17.2 MBEric Barbosa is the Managing Partner at Henson Brand CDJR Ford Chevrolet GMC Buick and has been in the automotive industry for over 23 years. He is a multi-talented, top-tier automotive dealership business leader known for having strong ability to drive sales with experience in finance, budget management, and customer service. Eric is valued for having accomplished volume and profit records in selling new and pre-owned cars. In this episode… Social media can be a great source of leads fo...