InsideAuto Podcast
118 episodes - English - Latest episode: 14 days ago -The InsideAuto Podcast is hosted by Ilana Shabtay featuring top dealers, GMs, marketers, and entrepreneurs in and out of the automotive industry.
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Episodes
Decades of Automotive Insight with Industry Expert Jack R. Nerad
October 30, 2020 06:00 - 27 minutes - 25.5 MBJack R. Nerad is an award-winning writer, editor, and consultant with decades of experience in the automotive industry. He currently writes, edits, and provides editorial consulting services for websites like forbes.com, drivingtoday.com, autobytel.com, and caranddriver.com. In addition to writing countless articles, features, and road tests, Jack is the author of several books, including The Complete Idiot’s Guide to Buying or Leasing a Car and The GR Factor. He is also the host of the p...
Thinking Outside the Box with Colin Carrasquillo of Nielsen Automotive Group
October 23, 2020 06:00 - 29 minutes - 27.6 MBColin Carrasquillo is the Digital Marketing Manager at Nielsen Automotive Group, a dealership group with seven locations throughout northern New Jersey. Colin is a self-proclaimed “experimarketer,” which refers to an individual that creates, innovates, and appreciates ways for marketers to create new opportunities for businesses. He is also the host of the Experimarketing podcast, where he discusses advertising trends and tools with thought leaders in the automotive space. Above all, Colin a...
Why Fixed Ops Must Be Part of Your Digital Strategy
October 16, 2020 06:00 - 24 minutes - 22.5 MBOwen Moon is the CEO and Co-Founder of Fixed Ops Digital, an automotive service solutions company focused on driving more service-focused traffic to a dealership’s website while giving service customers a better online experience. Over the past 20 years, Owen has helped dealerships sell more cars and drive more service revenue with traditional and digital marketing strategies. He’s been a speaker at automotive industry events like Digital Dealer, Innovative Dealer Summit, and the Fixed Op...
The Biggest Challenges in PR and How to Overcome Them
October 09, 2020 06:00 - 22 minutes - 20.7 MBLaurie Halter is the Owner of Charisma! Communications, a boutique PR agency specializing in the automotive, HR, hospitality, and technology industries. Her unique working relationships have scored her multiple hits in top publications, like Automotive News, Internet Retailing, Consumer Digest, and The Wall Street Journal. Laurie is also the host of Carearing, where she explores work/life balance issues for leading women. While she’s passionate about business and entrepreneurship, her true...
How Automotive Leadership Has Shaped Alex Lind of Red McCombs Ford
September 25, 2020 06:00 - 30 minutes - 28 MBAlex Lind is the eCommerce and Marketing Director at Red McCombs Ford. He got his start in the automotive industry working as a porter at Ken Batchelor Cadillac before joining Red McCombs Ford in 2000. Alex’s extensive knowledge about all the different parts of a car dealership has helped shape his progressive ideas and insightful takes on the dealership world. In this episode… There’s no doubt about it: digital marketing is becoming more and more essential in the automotive industry. So...
How Does a Dealership Preserve Marketing Data—If at All—When Going Through a Buy/Sell?
September 11, 2020 06:00 - 24 minutes - 22.9 MBMike Renaud is the Vice President of Leader in Cars Auto Group. His career experience is broad and includes door-to-door sales, public speaking, and managing highly-complex dealerships and diversified marketing plans for several multi-million dollar campaigns. Most recently, Mike operated four franchise dealerships and negotiated extremely successful buy/sell and partnership agreements. In this episode… During a buy/sell, a dealership goes through many changes. Mike Renaud, the Vice Pres...
The Secrets of Digital Retailing in Automotive
September 04, 2020 06:00 - 23 minutes - 21.9 MBMichelle Denogean is the Chief Marketing Officer of Roadster, where she oversees all marketing and analytical efforts. She has over 15 years of digital marketing experience as a practitioner and thought leader. Before her current role, Michelle held executive-level roles in marketing and product leadership at Edmunds, eHarmony, and Move.com. In this episode… The COVID-19 pandemic has forced businesses across all industries to adopt new sales methods, if they want to meet the needs of the...
Investing in the Future of Automotive Technology with Chase Fraser, Managing Partner of Fraser McCombs Capital
August 26, 2020 01:30 - 23 minutes - 21.4 MBChase Fraser is a Managing Partner at Fraser McCombs Capital, a VC firm that invests in early- and late-stage automotive technology companies. He also founded MarketView 360, an automotive digital company that was acquired by SCI MarketView in 2008. Chase currently lives in Boulder, Colorado with his wife and two children. In this episode… Investing in a business comes with many risks. An investor needs to ensure that the company they are financing is committed to overcoming any challen...
Dealer Analytics with Dale Early
August 25, 2020 23:13 - 19 minutes - 18 MBDale Early is the Dealer Principal and Owner of Hyundai of Silsbee in Silsbee, Texas, with over 30 years of automotive experience. Before his current role, he was the General Manager of Gulfgate Dodge Chrysler Jeep in Houston for over four years and the Owner of Deerbrook Forest Chrysler Jeep in Kingwood for over 23 years. Additionally, Dale served on the Board of Directors at NADA for six years and spent almost two years working as a performance manager for vAuto. In this episode… When ...
Marketing & Automotive
August 25, 2020 23:13 - 19 minutes - 18 MBDale Early is the Dealer Principal and Owner of Hyundai of Silsbee in Silsbee, Texas, with over 30 years of automotive experience. Before his current role, he was the General Manager of Gulfgate Dodge Chrysler Jeep in Houston for over four years and the Owner of Deerbrook Forest Chrysler Jeep in Kingwood for over 23 years. Additionally, Dale served on the Board of Directors at NADA for six years and spent almost two years working as a performance manager for vAuto. In this episode… When ...
What's David Been Up to in Quarantine?
August 04, 2020 16:00 - 29 minutes - 27.2 MBDavid Kain is the President of Kain Automotive, which provides expert training to dealers in many aspects of the automotive business. He is also an active speaker and has been featured at a number of automotive industry conferences across the U.S., Brazil, China, and Australia. But, his work doesn’t stop there: David is also the host of Kain & Co. on the CBT Automotive Network and writes articles for industry publications like Ward’s Dealer Business and Dealer Success. Before he started K...
What's Up With David Kain During Quarantine?
August 04, 2020 16:00 - 29 minutes - 27.2 MBDavid Kain is the President of Kain Automotive, which provides expert training to dealers in many aspects of the automotive business. He is also an active speaker and has been featured at a number of automotive industry conferences across the U.S., Brazil, China, and Australia. But, his work doesn’t stop there: David is also the host of Kain & Co. on the CBT Automotive Network and writes articles for industry publications like Ward’s Dealer Business and Dealer Success. Before he started K...
Dealer Analytics Series: Derek Talks Data
August 03, 2020 06:00 - 36 minutes - 33.8 MBDerek West is the Advertising and Internet Director at Autobahn Motorcar Group, a well-known dealership that features leading brands like BMW, Land Rover, Jaguar, Porsche, Volvo, and Volkswagen. He started working in the car business while studying advertising and public relations and has since worked with Autobahn for 19 years. At Autobahn, Derek uses data-driven marketing to bring buyers from the marketplace into the dealership’s CRM—and ultimately into the showroom. In this episode… ...
Getting to Know Derek!
July 22, 2020 11:44 - 16 minutes - 15.7 MBDerek DeBoer is a professional racecar driver and the owner of TC Chevy. He also stars in the TV show, Fastlife, alongside his wife, Brooke, who is the creator of Fastlife and a certified life coach. Together, they have three daughters and are passionate about everything they do–especially when racing is involved. In this episode… Have you ever asked yourself what you would do with your life if you could do anything? That’s exactly what Brooke DeBoer asked her husband Derek one night, an...
Derek and Brooke Deboer from FastLife TV Talk About Raising a Racing Family
July 22, 2020 11:44 - 16 minutes - 15.7 MBDerek DeBoer is a professional racecar driver and the owner of TC Chevy. He also stars in the TV show, Fastlife, alongside his wife, Brooke, who is the creator of Fastlife and a certified life coach. Together, they have three daughters and are passionate about everything they do–especially when racing is involved. In this episode… Have you ever asked yourself what you would do with your life if you could do anything? That’s exactly what Brooke DeBoer asked her husband Derek one night, an...
Dealer Analytics Series: Marat Talks Data
July 22, 2020 11:23 - 22 minutes - 20.4 MBMarat Pashkevich is the digital business consultant for Porsche Cars North America at Shift Digital, where he partners with over 50 dealers in five different regions and guides them through their digital transformations. He has over 17 years of experience in the luxury automotive and motorsports industry, amassing skills in marketing campaign design, content development, CRM, marketing analysis, social and digital marketing, and more. In this episode… Dealers are primarily focused on sel...
Dealer Analytics Series: Houshyar Talks Data
July 14, 2020 16:00 - 24 minutes - 22.9 MBHoushyar (Hoosh) Karimabadi is the Senior Director of Marketing and Business Intelligence at MileOne Autogroup—one of the top 150 automotive groups in the U.S. with over 80 dealerships and 27 brands. He has worked in several industries and has extensive experience in building and maintaining strategic partnerships with industry-leading allies. Houshyar specializes in Search Engine Optimization, Media Mix Optimization, Corporate Communications, Vender Negotiations, Mergers & Acquisitions, Cus...
Automation Increased Leads 33% Despite Pandemic Crisis
July 13, 2020 06:00 - 17 minutes - 16.3 MBAharon Horwitz is the co-host of the Inside Auto Podcast and the CEO of AutoLeadStar, a company that uses its innovative technology to help car dealerships successfully engage online buyers. Their software automates a dealership’s marketing funnel and provides them with around-the-clock services to drive quality traffic to their websites. AutoLeadStar works with over 30 OEM brands and has been featured in over 10 auto publications, including Dealer Magazine, Auto Dealer Today, and Car Biz To...