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The Importance of Authenticity in Creating Effective Dealership Commercials and Video Content with Nick Williams

InsideAuto Podcast

English - November 15, 2023 07:13 - 18 minutes - 8.29 MB
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Previous Episode: The Critical Role of Content Creation in Driving Dealership Digital Marketing Success with Collin Davis
Next Episode: Why Open APIs and Data Connectivity are Critical to the Future Success of Car Dealerships with Joe Br

In the latest episode of Inside Auto, Nick Williams, Digital Marketing Director at Banister Automotive, shares with Ilana Shabtay how he has harnessed the special culture and personas around him at his dealership and their deep community relationships to produce effective content that connects with his audience and drives them to take action.