Leveraging Dealership Data to Customize Your Customer Journeys with Colin Carrasquillo

InsideAuto Podcast

English - February 29, 2024 09:36 - 5 minutes - 6.24 MB
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Previous Episode: Refining Your Dealership Marketing Strategy Instead of Searching for the Next Shiny Toy with April Simmons

Next Episode: Revolutionizing Auto Dealerships with Data and AI With Dan Banister and Yaron Saghiv

In this episode of Inside Auto Podcast, host Ilana Shabtay is joined by Colin Carrasquillo, Digital Marketing Manager of the Nielsen Automotive Group. Colin artfully outlines their forward-thinking strategy for 2024, with an emphasis on cutting-edge group advertising and the sophisticated cross-pollination of CRM data to tailor the customer's journey.