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[NADA 2024] How Personalized Video Marketing is Revolutionizing the Car Buying Experience with Melissa Cartagena

InsideAuto Podcast

English - February 25, 2024 08:24 - 6 minutes - 5.96 MB
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Previous Episode: [NADA 2024] Using AI To Revolutionize Auto Trades With Eliron Ekstein of Ravin
Next Episode: [NADA 2024] Challenges and Opportunities in the Auto Marketing Space with Ashley Cavazos

In this episode of Inside Auto Podcast, Ilana Shabtay hosts Melissa Cartagena, the Senior Director of Digital Advertising at AutoNation, to talk about the power of personalized video marketing. She discusses AutoNation's proactive stance on data privacy, the company’s collaboration with Epsilon and Flashtalking, and why your marketing should prioritize people over numbers.