Latest Marketingpodcast Podcast Episodes
Test. Optimize. Scale. Episode #122 “Invest in your team and the people around you." W/ William Eilers
Test. Optimize. Scale. - September 01, 2023 23:18 - 49 minutesMy guest is William Eilers! William understands the need to balance capital management with the reality of building a thriving business. William is a native of West Virginia. After 15 years in Miami, William relocated to Asheville, NC. As principal of his own firm, he spent over 15 years in the ...
Test. Optimize. Scale. Episode #121 "Leadership is in service of others." w/ Zach Montroy
Test. Optimize. Scale. - August 25, 2023 17:00 - 39 minutesMy guest is Zach Montroy! Zach is an experienced strategic leader helping organizations deliver tactical solutions in areas of strategic planning, marketing & communications, people strategy, organizational change, and business process improvement. Zach provides creative and strategic solutio...
Which Business Model is Right for You? (re-release)
Expert Unrivalled Podcast - August 16, 2023 00:00 - 29 minutes ★★★★★ - 2 ratingsIn a world where there only seem to be three types of business models - 121 vs group vs membership - I want to show you that there is more than one way to peel an orange! For instance, when it comes to scaling, ‘online courses’ isn’t the only way - hiring support, outsourcing, training team me...
Episode #119 “Treat your business like a franchise ”W/ Joe Ardeeser
Test. Optimize. Scale. - August 11, 2023 20:53 - 54 minutesMy guest is Joe Ardeeser! Joe is a former digital agency owner of 12 years – and has the battle scars to prove it. He’s worked with notable brands such as Bluetooth, T-Mobile, and Scantron and built his agency from just himself to a team of 12. After selling his agency, Joe decided to take his p...
Episode #118 “Unleash your businesses potential with the E-commerce giant, Amazon” w/Michael Begg
Test. Optimize. Scale. - August 04, 2023 21:54 - 46 minutesMy guest is Michael Begg! Michael went to school in Philadelphia. After graduation, he started working in consulting. He went to Deloitte out of school. And then, after that, he moved into real estate development. Michael started trying to find ways to use his knowledge, his expertise to build o...
210: Perfect publications, Twitter or Threads and marketing to the mind’s eye
SMC: School Marketing and Communications - August 02, 2023 19:00 - 18 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan, Rita Kilroy, Vanessa Klomp and Harrison Shearn Harrison Shearn, imageseven Digital Marketing Specialist, shares all the need-to-know facts and statistics of Meta’s new platform ‘Threads’ in the Making News segment, alongside Charlie and...
Episode #117 “Utilize experts to assist you with your marketing efforts."
Test. Optimize. Scale. - July 31, 2023 16:10 - 42 minutesMy guest is Eric Holtzclaw; as Founding Partner and Chief Strategist of Liger Partners, Eric evaluates businesses to improve products, services, support, and marketing strategies for overall effectiveness. Along the way, Eric teaches companies how to understand their customers better so they bui...
Episode #116 “Dial into your essential leading indicators to drive success."
Test. Optimize. Scale. - July 23, 2023 18:15 - 50 minutesMy guest is Raul Hernandez Ocho, Founder and CEO of Do Good Work, he is Digital Growth Operator & Strategist that knows how to influence top-line revenue and bottom-line profit by aligning your marketing, product and operations for growth. Having helped 2-5x agencies with millions in revenue, ...
How to confidently charge more with Robin Waite (Re-release)
Expert Unrivalled Podcast - July 19, 2023 00:00 - 1 hour ★★★★★ - 2 ratingsIf you’re looking for a listen with a shed ton of truthbombs then this episode is the one to listen to. Robin Waite - Fearless Business Coach & best selling author of Online Business Start Up & Take Your Shot, specialises in helping businesses to step up and charge more and in this episode not o...
Episode #115 People Buy Based on Trust: support buyers on their journey with authentic human connection.
Test. Optimize. Scale. - July 16, 2023 18:19 - 50 minutesMy guest is Zee Jeremic! Zee is a Driven marketing technologist passionate about enabling companies large and small to harness the full power of automated demand generation. A senior solutions architect leading a growing team of Marketing Automation and CRM experts, with a strong belief in build...
Episode #114 “Time is the most precious asset we have.” W/ Barbara Turley
Test. Optimize. Scale. - July 12, 2023 16:00 - 48 minutesMy guest is Barbara Turley! Barbara is an investor, entrepreneur, and Founder & CEO of The Virtual Hub – a business she started by accident that exploded in the space of 12 months to become one of the leading companies that recruit, trains, and manages virtual assistants in the digital marketing...
Episode #113 “Mentality is key: you have to be all in and do what it takes to win." W/ A.T.
Test. Optimize. Scale. - July 11, 2023 20:42 - 49 minutesMy guest is Anthony Tassone (A.T.)! A.T. is a former quantitative trader and fintech executive. He founded GreenKey, an advanced audio analytics platform for Wall Street banks, in 2014. GreenKey was acquired in 2021 by VoxSmart. Anthony is currently the Co-founder and CEO of Truleo, a body cam...
209: How to grow marketing’s influence within your school
SMC: School Marketing and Communications - July 05, 2023 19:00 - 26 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan and Rita Kilroy Listen in as Charlie and Rita first discuss why registrations for school tours and events may not be an accurate reflection of promising buyer leads and the data you should be analysing instead. The duo then Deep Di...
Test. Optimize. Scale. #112 “Don't be afraid to pivot to find the right formula.”w/Troy Helming
Test. Optimize. Scale. - June 23, 2023 21:14 - 55 minutesMy guest is Troy Helming! Troy is a Unicorn Founder (with 6 company exits) and a modern-day industrialist. He’s an inventor (60+ patent claims), an elite athlete, an author (1 book + 100s of articles), and a clean energy executive. He’s founded companies that have generated more than $30 Billi...
Test. Optimize. Scale. #111 “If you want to scale, niche a service, and niche an industry.” w/ Jody Grunden
Test. Optimize. Scale. - June 15, 2023 17:00 - 50 minutesMy guest is Jody Grunden! Jody is a Partner at Anders CPAs + Advisors, an accounting visionary with over 20 years of experience. Jody co-founded Summit CPA Group, a trailblazing firm that pioneered fully distributed operations--making it the first fully distributed accounting firm in the countr...
Market Leaders Focus on the Basics - Rerelease
Expert Unrivalled Podcast - June 14, 2023 00:15 - 30 minutes ★★★★★ - 2 ratingsIn a world that forces businesses to continually bring the ‘wow factor’ in order to capture attention and market share, many businesses overlook very important but basic aspects that have serious consequences for their clients, reputation AND their bank balance. In this episode we cover:- How...
Test. Optimize. Scale. Episode #110 "Understand your audience by connecting with their emotion."w/Wayne Reuvers
Test. Optimize. Scale. - June 09, 2023 21:51 - 1 hourMy guest is Wayne Reuvers! Wayne is the founder of LiveTechnology Holdings, a dominant player in marketing automation, versioning, and customization industry. He has founded seven companies and is an investor in nine – having raised and invested more than $35 million in these companies. At the a...
Test. Optimize. Scale. #109 “Failure is not the end; it's a stepping stone towards success."w/Lindsey Carnett
Test. Optimize. Scale. - June 02, 2023 19:46 - 31 minutesMy guest is Lindsey Carnett! Lindsey is the CEO and president of Marketing Maven, a bicoastal lifestyle and consumer marketing agency. With over two decades of experience, Lindsey founded Marketing Maven in 2009 to provide PR and marketing solutions for clients and deliver measurable results. Th...
208: The Google Analytics update you can’t ignore and the battle of radio versus podcast
SMC: School Marketing and Communications - May 31, 2023 21:00 - 27 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan and Rita Kilroy Tune in as Charlie and Rita Deep Dive into all things audio advertising, debating whether radio or podcasts are the best listening platform for school marketers to spend their hard-earned media budgets towards. In the Mak...
Test. Optimize. Scale. #108 “Marketing is an activity that helps a business facilitate a trade.” W/ Stæven Frey
Test. Optimize. Scale. - May 19, 2023 21:11 - 1 hourMy guest is Stæven Frey! Stæven is the founder, principal, and senior brand strategist of Quantum Branding. Stæven guides the everyday conversations, strategy, and thinking, grounding the company with passion, purpose, and values. He loves typography, productivity apps, shortcut keys, oranges, s...
How To Position Yourself As An Expert (when you're suffering from imposter syndrome)
Expert Unrivalled Podcast - May 17, 2023 00:28 - 33 minutes ★★★★★ - 2 ratingsDo you struggle with being known as an expert because you're suffering from imposter syndrome? In this week's podcast episode, I take you through why you need to reach that expert status in your industry and how you can change your mindset about what it means to become an expert. Plus I'm sh...
High Ticket versus Low Ticket Launches (re-release)
Expert Unrivalled Podcast - May 10, 2023 00:10 - 43 minutes ★★★★★ - 2 ratingsLooking to add a high-ticket product to scale your business this year? Then you’re going to love my series of podcast episodes this month. I’m digging into everything you need to know about selling high-ticket starting with whether launching high-ticket versus low-ticket is the best strategy for...
Test. Optimize. Scale. Episode #107 "Build trust with your audience before inviting them to subscribe." W/ Borys Pikalov
Test. Optimize. Scale. - May 05, 2023 19:00 - 56 minutesMy guest is Borys Pikalov! Borys is the Co-founder of an award-winning startup, Stobox, in the field of financial technology. Stobox help businesses get financed, empower the poor, and make fraud impossible. Borys has personally completed 2500+ hours of research in the field of tokenized securit...
207: The other AI platforms you should be using and Pepsi's latest rebrand
SMC: School Marketing and Communications - May 04, 2023 01:30 - 31 minutes ★★★★★ - 1 ratingIn this episode, Charlie and Rita are once again joined in the studio by imageseven Digital Marketing Specialist Harrison Shearn. In the Making News segment, the trio review Meltwater’s 2023 ‘Marketing Trends to Watch’ and provide a half-term report on their plausible predictions so far, before ...
When to hire a team (re-release)
Expert Unrivalled Podcast - May 03, 2023 00:00 - 25 minutes ★★★★★ - 2 ratingsIf you’re looking to hire the next team member then I’m going to be sharing my hiring and leadership experience in this week’s podcast. Listen to find out: - When is the best time to hire your first member of staff - Who you need to hire - When is the best time to hire someone for your team...
Why Sell Before You Create (Re-release)
Expert Unrivalled Podcast - April 26, 2023 00:00 - 32 minutes ★★★★★ - 2 ratingsAre you the kind of person who wants what they sell to look professional and perfect but end up simply wasting time? In this episode, I show you why you need to sell your next programme, course or product FIRST and then create it. You'll find out: - Why selling first is best for your clients...
Test. Optimize. Scale Episode #106 "Revolutionize Healthcare Entrepreneurship through Systematic Technology Advancement."
Test. Optimize. Scale. - April 21, 2023 21:18 - 44 minutesMy guest is AJ Asgari! AJ is a highly accomplished individual with a diverse range of professional experiences. He is a licensed doctor of pharmacy and the owner of multiple pharmacies. Additionally, he is a successful real estate investor and bank owner. He is a husband and a father, but also a...
3 Big Mistakes To Avoid A Launch Flop (Re-release)
Expert Unrivalled Podcast - April 19, 2023 00:00 - 22 minutes ★★★★★ - 2 ratingsWhen your latest launch flops it feels like the end of the world. Not getting the sales you wanted - or even any sales at all - can take a hit to your confidence. But launch-flop happens to everyone. It is the season of launching. Even your next-door neighbour seems to be launching a new produ...
Test. Optimize. Scale. #105 “YouTube Ads are an untapped gold rush for performance.” w/ Marcus Svedin
Test. Optimize. Scale. - April 14, 2023 18:20 - 1 hourMy guest is Marcus Svedin! Marcus is a digital marketer who has created his own 6-figure online business. From there, he launched a successful digital marketing agency, Titan Marketer. Titan Marketer is a high-level digital marketing agency that takes the frustrating unknown out of your advert...
How to stop tyre-kickers (and convert actual paying clients) Re-Release
Expert Unrivalled Podcast - April 12, 2023 00:00 - 22 minutes ★★★★★ - 2 ratingsAre you sick of the freebie hunters, tyre-kickers and the time wasted on calls without actually making sales? Then this podcast episode is for you where I show you how: To make sure the people who want to work with you are booking sales calls to have people excited about buying from you BEFOR...
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