Latest Marketingpodcast Podcast Episodes
Test. Optimize. Scale. #144 "Keep customizing your messaging until it sticks." W/ Kevin Morris
Test. Optimize. Scale. - February 09, 2024 21:58 - 40 minutesMy guest is Kevin Morris! Kevin is the founder of Atlas Rd with nearly a decade of expertise in capital raising. Before establishing Atlas Rd, Kevin significantly contributed to equity crowdfunding campaigns, demonstrating leadership and achieving remarkable success at several companies. His tra...
Test. Optimize. Scale. #143 "Experiment and adapt quickly" W/ Thomas Thomison
Test. Optimize. Scale. - February 02, 2024 23:50 - 53 minutesMy guest is Thomas Thomison! Thomas is a seasoned entrepreneur and enterprise builder: Birthing power-shifted organizations, cultivating decentralized communities, and rewriting the rules of capital, work, and relationships. A co-founder of HolacracyOne, LLC, in 2007, Thomas helped develop and...
Episode #142 "Patience and Persistence are Key to Unlocking Crowdfunding Success”W/ David Shapiro
Test. Optimize. Scale. - January 27, 2024 00:09 - 52 minutesMy guest is David Shapiro! David is a seasoned professional in digital marketing, helping companies navigate the complexities of digital and traditional corporate communication strategies. With over 30 years of experience in marketing, technology, and finance, he has worked at five global bank...
Test. Optimize. Scale. #141 "You always want to start with a solid team." W/ Andrew Yakub
Test. Optimize. Scale. - January 19, 2024 23:20 - 49 minutesMy guest is Andrew Yakub! Andrew is the founder of Rayton and has served as its Chief Executive Officer and Chairman of the Board of Directors since October 2013. Rayton uses patented, particle accelerator-based technology, to produce engineered wafers that can serve as the basis for next-genera...
How To Stop Being a Doormat and Create Strong Business Boundaries (Re-release)
Expert Unrivalled Podcast - January 17, 2024 01:31 - 34 minutes ★★★★★ - 2 ratingsIf you’re fed up with being a doormat for your clients, then get some business boundaries in this episode. If you want to: 👉 Stop feeling like a doormat 👉 Put some boundaries in place 👉 And start feeling like a business bad-ass Then listen to this podcast episode where I’m sharing three t...
Test. Optimize. Scale. #140 "Test different tactics and see what delivers that R.O.I. for you.” W/Ariel Feigenbaum
Test. Optimize. Scale. - January 12, 2024 22:45 - 50 minutesMy guest is Ariel Feigenbaum! Ariel is a Co-Founder and serves as the Chief Operating Officer at PeakNIL. PeakNIL is a full-service Name, Image, and Likeness (NIL) platform that restructures the way athletes, fans, and brands interact. With a diverse team of business leaders, professional ...
Test. Optimize. Scale. #139 "Wait for the opportunity, and then go for it" W/ Erik Huberman
Test. Optimize. Scale. - January 05, 2024 21:58 - 44 minutesMy guest is Erik Huberman! Erik is the CEO & Founder of Hawke Media. Hawke Media is Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by th...
215: Enrolment strategies and great recruitment ads
SMC: School Marketing and Communications - January 02, 2024 09:00 - 24 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan, Rita Kilroy and James Tindall In the first episode of the year, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – James Tindall. In the Making News segment, the team discuss the top 10 most va...
Test. Optimize. Scale. #138 "The ability to pick yourself up is what sets apart the winners from the losers" W/ Josef Holm
Test. Optimize. Scale. - December 22, 2023 21:29 - 46 minutesMy guest is Josef Holm! As the Co-Founder and CEO of Rewardable, Josef Holm is on a mission to transform the way users interact with and earn rewards from online platforms. With over 25 years of experience in the tech industry, he has mastered the art and science of user acquisition, digital mar...
Test. Optimize. Scale. #137 "Scale in similar communities to obtain a greater ROI” W/Jason Wood
Test. Optimize. Scale. - December 15, 2023 18:00 - 50 minutesMy guest is Jason Wood! Jason is the majority owner of one of the most innovative digital marketing firms in the United States, Specificity, Inc. Specificity is an avant-garde digital marketing strategy firm which constantly seeks and deploys new digital marketing technology and implementation t...
False Scarcity versus Genuine Scarcity (re-release)
Expert Unrivalled Podcast - December 13, 2023 09:34 - 26 minutes ★★★★★ - 2 ratingsCart closing! Limited Spaces! Buy Now Before This Deal Ends! Are you using false scarcity to help market your programmes? Or do you find it all a bit icky? This week I'm sharing the truth about false scarcity and busting some myths about what false scarcity means, what it is and what it isn'...
Test. Optimize. Scale. #136 "Be a mentor to help others promote growth within an industry" W/ Mark Cianci
Test. Optimize. Scale. - December 08, 2023 21:36 - 51 minutesMy guest is Mark Cianci! Mark represents hedge funds, private equity firms and their portfolio companies, manufacturers, health care and life sciences companies, and clients in other industries in shareholder litigation (including securities litigation and breach of fiduciary duty actions), M&A ...
214: Your Data Goldmine: unleashing the power of first-party insights for your school marketing
SMC: School Marketing and Communications - December 06, 2023 18:00 - 26 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid In this episode, Charlie is joined in the studio for the last episode of 2023 by his co-host Rita Kilroy, and Mentor Marketing Founder and Director – Amanda Reid. In the Making News segment, the team discuss...
Test. Optimize. Scale. Episode #135 “Create trust in the digital space to better connect with your audience” W/Chris Wright
Test. Optimize. Scale. - December 02, 2023 00:06 - 53 minutesMy guest is Chris Wright! Chris is the founder of the AITC. AITC boasts of founders from diverse, high-responsibility backgrounds - Firefighters, Commercial Pilots, EMTs, Air Traffic Controllers, and Humanitarians. These professionals epitomize pro-human dedication and have consistently prioriti...
Test. Optimize. Scale. Episode #134 “Start creating video now, to create an emotional connection" W/John Bertino
Test. Optimize. Scale. - November 26, 2023 16:27 - 56 minutesMy guest is John Bertino! John has always been deeply fascinated by the art and science of crafting an exceptional marketing strategy. John’s professional background stems from a decade in the agency space, where he consulted with clients on SEO and inbound marketing campaigns. During that time,...
Why A High-Ticket Offer is Essential For Your Business and Wellbeing (re-release)
Expert Unrivalled Podcast - November 15, 2023 01:30 - 32 minutes ★★★★★ - 2 ratingsAre you fed up with scrimping and scraping around the bottom to get the sales you need each month? Wondering if there’s any point in even trying a high-ticket off when you can’t even sell enough of your low-ticket offer? I’m here to inject some positivity and drive back into your business ...
Test. Optimize. Scale. Episode #132 “From Blueprint to Breakthrough: Navigating the Startup Landscape" W/Stephen Forte
Test. Optimize. Scale. - November 10, 2023 00:11 - 49 minutesMy guest is Stephen Forte! As Founder and CEO of The BuildClub, Stephen Forte spearheads a tech revolution in the construction sector, making building materials readily available on-demand. With extensive experience leading businesses in the US and China, Stephen excels as a software architect...
Test. Optimize. Scale. Ep #131“Social proof is the magic to breaking down barriers with your audience" W/ Mickie Kennedy
Test. Optimize. Scale. - November 03, 2023 21:54 - 53 minutesMy guest is Mickie Kennedy! Mickie realized that small businesses desperately need a press release service they could actually afford. Beforehand, he’d been working at a PR company when a small business owner called, saying to Mickie “We won an award and I want to send out one press release. I’v...
213: Fantastic surveys and where to find them
SMC: School Marketing and Communications - November 01, 2023 18:00 - 18 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan, James Tindall and Sophia White In this episode, Charlie is once again joined in the studio by imageseven Account Managers – James Tindall and Sophia White. In the Making News segment, the team discuss Ticketek’s recent fine for marketin...
Test. Optimize. Scale. #129 “There’s a difference between what people say they do and what they actually do." W/Oliver Sweet
Test. Optimize. Scale. - October 23, 2023 17:14 - 47 minutesMy guest is Oliver Sweet! Oliver has been running the Ethnography Centre of Excellence for the last 15 years. His experience spans both the public and private sector. He directs global ethnographic work that spans numerous sectors, including FMCG, Healthcare, Automotive, and Financial Services. ...
How to get confidence to sell high-ticket (re-release)
Expert Unrivalled Podcast - October 18, 2023 00:00 - 28 minutes ★★★★★ - 2 ratingsIf you're lacking the confidence to sell high-ticket and it all feels a bit icky then I show you how to gain confidence to sell high-ticket. Busting some big pricing myths and sharing the biggest things that hold business owners back when it comes to selling high-ticket. Plus, the key elements...
Test. Optimize. Scale.#128 “Audit the competition before launching your campaign.” W/Ruth Hedges
Test. Optimize. Scale. - October 13, 2023 20:16 - 50 minutesMy guest is Ruth Hedges! Ruth is a renowned expert in Crowdfunding and a pioneering figure in the legislation that led to the JOBS Act's Title III 4(a)(6), known as the crowdfunding bill. Her contributions earned her invitations to the White House's "Crowdfunding Champions of Change" event and C...
Test. Optimize. Scale. Episode #127 “We’re in a Moment of Evolution For The Marketing Industry" W/ Samir Balwani
Test. Optimize. Scale. - October 06, 2023 18:07 - 46 minutesMy guest is Samir Balwani! Samir is the Founder and CEO of QRY, a media agency for direct-to-consumer (DTC) and e-commerce brands. They have a media methodology and testing framework that’s helped brands like Delsey and Peak Design scale their business online. Before starting QRY, Samir worked a...
212: Preparing your best media plan, and do you have a 'clustomer' problem?
SMC: School Marketing and Communications - October 04, 2023 18:00 - 27 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid In this episode, Charlie and Rita are joined by Mentor Marketing Founder and Director Amanda Reid. In the Making News segment, the team discuss why a slow economy doesn’t mean that school marketers can pull ...
Test. Optimize. Scale. #126 “The secret to driving traffic is a proven marketing agency." W/ Nate Dodson
Test. Optimize. Scale. - September 29, 2023 19:47 - 48 minutesMy guest is Nathaniel Dodson, Esq.! Nate advises clients on matters related to securities, financing, real estate, opportunity zones, and M&A. Prior to his law practice, Nate was a former investment broker and advisor providing a level of knowledge and experience in investment sales, structures,...
Test. Optimize. Scale. Episode #125 “Harness your team to create efficient processes to propel your brand" W/Katy Trost
Test. Optimize. Scale. - September 22, 2023 23:16 - 49 minutesMy guest is Katy Trost! Katy Trost is an esteemed coach and advisor to tech CEOs in London and New York City, specializing in helping them become more effective leaders and cultivate healthy organizations, particularly during periods of growth like Series B and beyond. Her impressive client port...
Selling High-Ticket with Integrity (re-release)
Expert Unrivalled Podcast - September 20, 2023 07:14 - 21 minutes ★★★★★ - 2 ratingsDoes the word “high-ticket” make you feel icky? In this episode, I talk about how you can sell a high-ticket product with integrity. Find out what selling with integrity looks like How you can stop over-promising and deliver EXACTLY what your clients want What you really need to consider wh...
Episode #124 “Set-up, Sales, & Scale: Build sustainable growth" W/Charles E. Guadet II
Test. Optimize. Scale. - September 15, 2023 21:28 - 53 minutesMy guest is Charles E. Guadet II. He is the author of “The Predictable Profits Playbook: The Entrepreneur’s Guide to Dominating Any Market and Staying on Top“ and host of The Beyond 7-Figures Podcast. He’s been an entrepreneur since the age of 4, created his first multi-million dollar business...
Test. Optimize. Scale. Episode #123 "The data will lead you to the correct path." W/ Kurt Uhlir
Test. Optimize. Scale. - September 08, 2023 21:53 - 50 minutesMy guest is Kurt Uhlir! Kurt is a globally recognized marketer, operator, and speaker. As a dynamic and charismatic speaker on marketing and innovation, Kurt’s speaking experience includes speeches across the United States and Europe in addition to presenting at prominent industry events such ...
211: Engaging your alumni, out-of-home on the rise and the best and worst of the Women’s World Cup
SMC: School Marketing and Communications - September 06, 2023 19:00 - 24 minutes ★★★★★ - 1 ratingSchool marketing and communications with Charlie Maughan, James Tindall and Sophia White With Rita away from the studio, Charlie is joined on SMC by imageseven Account Managers James Tindall and Sophia White. In the Making News segment, the team discuss increased spends in out-of-home media an...
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