Test. Optimize. Scale. artwork

Test. Optimize. Scale.

149 episodes - English - Latest episode: about 1 month ago -

Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

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Episodes

Test. Optimize. Scale. #149 "Simplify your message and test targeted angles for success." W/ Kevin Fulmer

March 15, 2024 22:54 - 48 minutes - 112 MB

My guest is Kevin Fulmer!  Kevin is a prominent figure in the equity crowdfunding ecosystem recognized as Crowdscale. Kevin utilizes his insights and experiences to unfold a riveting discussion that unveils the dynamics of scaling within the equity crowdfunding landscape. Social and Website: Linkedin: https://www.linkedin.com/in/kevindfulmer/ Website: https://crowdscale.beehiiv.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: htt...

T.O.S . Ep #148 "Your offer needs to be irresistible." W/ Nick Verity

March 15, 2024 22:51 - 45 minutes - 104 MB

My guest is Nick Verity! Nick is the founder and CEO of Cleverly, a LinkedIn marketing firm that draws on insights from thousands of successful B2B outreach campaigns to deliver custom, impactful messages to your ideal clients on the network. By tapping into data-driven strategies, his team effectively targets and engages key decision-makers, funneling them directly into your sales pipeline. Social and Website: Linkedin: https://www.linkedin.com/in/nick-verity/ Website: https://www.clev...

Test. Optimize. Scale. Episode #146 "Bring your community together and take the leap into crowdfunding." W/Jason Frishman

March 07, 2024 21:27 - 53 minutes - 122 MB

My guest is Jason Frishman! Jason is the Founder of Netcapital and serves as a mentor and advisor for early stage companies. He currently holds advisory positions at leading organizations in the financial technology ecosystem and has spoken as an external expert at Morgan Stanley, TedX, University of Michigan, YPO, and others. Jason has a background in the life sciences and previously conducted research in medical oncology at the Dana Farber Cancer Institute and cognitive neuroscience at the...

Test. Optimize. Scale. #145 "What you push out should solve a critical problem" W/Darlington Onyeagoro

March 07, 2024 21:20 - 44 minutes - 103 MB

My guest is Darlington Onyeagoro! Darlington is an experienced, practical and outcome-oriented Strategy and product development consultant with over 14 years of Retail, Microfinance Banking and Fintech experience. Darlington has worked in some prestigious indigenous companies and some multi-national companies. He began his career in GTBank and have worked in Diamond Bank, Primera Africa and was a pioneer director of Opay and the pioneer MD of Okash - a sister company to Opay licensed by th...

Test. Optimize. Scale. Ep #133 “AI generated content is the future of marketing." W/Anupreet Singh

March 07, 2024 21:11 - 53 minutes - 123 MB

My guest is Anupreet Singh Lamba! Anupreet is the Chief Revenue Officer of Gan.ai, and a young leader with a diverse background in coding, sales, entrepreneurship, and building go-to-market strategies for top VC-backed companies. At Gan.ai, he oversees the scaling of revenue and marketing across all channels. He started his sales career not so long ago in 2016 with Mettl as their Head of US and Europe, which was acquired by Mercer in 2019. After spending some time in the San Francisco offi...

Test. Optimize. Scale. Episode #130 “Get Started Early to Build Your Network and Trust” W/ Adam Dornbusch

March 07, 2024 21:05 - 48 minutes - 66.2 MB

My guest is Adam Dornbusch! Adam is a digital media executive with 20+ years of experience developing content strategies for the world's largest brands. Prior to founding EnTribe, Adam spent 4 years building the groundbreaking Community Content & Rewards program at GoPro (GoPro Awards). During his tenure at GoPro, Adam’s team licensed millions of photos and videos from the GoPro community for Super Bowl Ads, The GoPro Channel, Out Of Home and In Store marketing. Before GoPro, Adam was licens...

Test. Optimize. Scale. #147 "Your actions are going to depend on what you consume." Alex Fink

March 01, 2024 23:32 - 49 minutes - 114 MB

My guest is ​​Alex Fink! Alex is a Tech Executive, Silicon Valley Expat, and the Founder and CEO of the Otherweb, a Public Benefit Corporation that uses AI to help people read news and commentary, listen to podcasts and search the web without paywalls, clickbait, ads, autoplaying videos, affiliate links, or any other junk. Social and Website: Linkedin: https://www.linkedin.com/in/temuchin43/  Company Linkedin: https://www.linkedin.com/company/otherweb/  Website: https://otherweb.com/ ...

Test. Optimize. Scale. #144 "Keep customizing your messaging until it sticks." W/ Kevin Morris

February 09, 2024 21:58 - 40 minutes - 92.2 MB

My guest is Kevin Morris! Kevin is the founder of Atlas Rd with nearly a decade of expertise in capital raising. Before establishing Atlas Rd, Kevin significantly contributed to equity crowdfunding campaigns, demonstrating leadership and achieving remarkable success at several companies. His track record includes Miso Robotics ($85M), Piestro ($12M), Graze ($17M), Ally Robotics ($5M), DSTLD ($12M/NASDAQ: DBGI), Bobacino ($4M), and Wavemaker/Vebu Labs. His extensive experience positions Atlas...

Test. Optimize. Scale. #143 "Experiment and adapt quickly" W/ Thomas Thomison

February 02, 2024 23:50 - 53 minutes - 123 MB

My guest is Thomas Thomison! Thomas is a seasoned entrepreneur and enterprise builder: Birthing power-shifted organizations, cultivating decentralized communities, and rewriting the rules of capital, work, and relationships. A co-founder of HolacracyOne, LLC, in 2007, Thomas helped develop and mature Holacracy® into a leading replacement for conventional management power hierarchies.  In 2015, he co-launched encode.org llc to upgrade underlying business legal, capital, and social structu...

Episode #142 "Patience and Persistence are Key to Unlocking Crowdfunding Success”W/ David Shapiro

January 27, 2024 00:09 - 52 minutes - 121 MB

My guest is David Shapiro! David is a seasoned professional in digital marketing, helping companies navigate the complexities of digital and traditional corporate communication strategies. With over 30 years of experience in marketing, technology, and finance, he has worked at five global banks and three ad agencies, including a role as CMO for Maxim Group. David's approach is methodical and grounded in extensive experience, contrasting with the often unrealistic promises of many marketing...

Test. Optimize. Scale. #141 "You always want to start with a solid team." W/ Andrew Yakub

January 19, 2024 23:20 - 49 minutes - 113 MB

My guest is Andrew Yakub! Andrew is the founder of Rayton and has served as its Chief Executive Officer and Chairman of the Board of Directors since October 2013. Rayton uses patented, particle accelerator-based technology, to produce engineered wafers that can serve as the basis for next-generation electronics impacting industries such as automotive, aerospace, 5G, LED, and solar. At Rayton he has managed over $11M in equity crowdfunding including a $5.5M Reg A+ round in 2017.   Prior t...

Test. Optimize. Scale. #140 "Test different tactics and see what delivers that R.O.I. for you.” W/Ariel Feigenbaum

January 12, 2024 22:45 - 50 minutes - 115 MB

My guest is Ariel Feigenbaum! Ariel is a Co-Founder and serves as the Chief Operating Officer at PeakNIL.   PeakNIL is a full-service Name, Image, and Likeness (NIL) platform that restructures the way athletes, fans, and brands interact. With a diverse team of business leaders, professional athletes, and renowned celebrities from various genres, its cutting-edge technology ensures seamless transactions, while its commitment to transparency and integritykeeps all parties protected and inf...

Test. Optimize. Scale. #139 "Wait for the opportunity, and then go for it" W/ Erik Huberman

January 05, 2024 21:58 - 44 minutes - 101 MB

My guest is Erik Huberman! Erik is the CEO & Founder of Hawke Media. Hawke Media is Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions, the 2018 launch of Hawke Ventures which reached a closed single fun...

Test. Optimize. Scale. #138 "The ability to pick yourself up is what sets apart the winners from the losers" W/ Josef Holm

December 22, 2023 21:29 - 46 minutes - 108 MB

My guest is Josef Holm! As the Co-Founder and CEO of Rewardable, Josef Holm is on a mission to transform the way users interact with and earn rewards from online platforms. With over 25 years of experience in the tech industry, he has mastered the art and science of user acquisition, digital marketing, growth hacking, and venture building. His first startup generated $50 million in sales, and his current venture is poised to disrupt the rewards space with blockchain and Web3 technologies. ...

Test. Optimize. Scale. #137 "Scale in similar communities to obtain a greater ROI” W/Jason Wood

December 15, 2023 18:00 - 50 minutes - 117 MB

My guest is Jason Wood! Jason is the majority owner of one of the most innovative digital marketing firms in the United States, Specificity, Inc. Specificity is an avant-garde digital marketing strategy firm which constantly seeks and deploys new digital marketing technology and implementation tools - tools for enabling simple add deployment and measurable campaign results. Specificity is an incubator for technology start-ups in the digital marketing arena. Already, Specificity maintains f...

Test. Optimize. Scale. #136 "Be a mentor to help others promote growth within an industry" W/ Mark Cianci

December 08, 2023 21:36 - 51 minutes - 117 MB

My guest is Mark Cianci! Mark represents hedge funds, private equity firms and their portfolio companies, manufacturers, health care and life sciences companies, and clients in other industries in shareholder litigation (including securities litigation and breach of fiduciary duty actions), M&A litigation (including shareholder class actions, disclosure claims, appraisal proceedings, deal certainty litigation, and indemnity disputes), complex commercial litigation, qui tam actions, bankruptc...

Test. Optimize. Scale. Episode #135 “Create trust in the digital space to better connect with your audience” W/Chris Wright

December 02, 2023 00:06 - 53 minutes - 73.5 MB

My guest is Chris Wright! Chris is the founder of the AITC. AITC boasts of founders from diverse, high-responsibility backgrounds - Firefighters, Commercial Pilots, EMTs, Air Traffic Controllers, and Humanitarians. These professionals epitomize pro-human dedication and have consistently prioritized humanity’s well-being. In essence, AITC thrives on this backbone of real, trusted people dedicated to serving humanity when it truly matters. For more on their initiative: Explainer Video: http...

Test. Optimize. Scale. Episode #134 “Start creating video now, to create an emotional connection" W/John Bertino

November 26, 2023 16:27 - 56 minutes - 77.9 MB

My guest is John Bertino! John has always been deeply fascinated by the art and science of crafting an exceptional marketing strategy. John’s professional background stems from a decade in the agency space, where he consulted with clients on SEO and inbound marketing campaigns. During that time, John watched salespeople and marketing agencies fight to one-up each other and impress prospective clients with industry jargon, flashy proposals, and agency bluster. They didn’t have the clients’ be...

Test. Optimize. Scale. Episode #132 “From Blueprint to Breakthrough: Navigating the Startup Landscape" W/Stephen Forte

November 10, 2023 00:11 - 49 minutes - 68.3 MB

My guest is Stephen Forte! As Founder and CEO of The BuildClub, Stephen Forte spearheads a tech revolution in the construction sector, making building materials readily available on-demand. With extensive experience leading businesses in the US and China, Stephen excels as a software architect and CEO, adept at applying advanced technologies such as AI to traditionally low-tech fields. His efforts have consistently translated into substantial value for stakeholders. Stephen holds 15 awar...

Test. Optimize. Scale. Ep #131“Social proof is the magic to breaking down barriers with your audience" W/ Mickie Kennedy

November 03, 2023 21:54 - 53 minutes - 72.9 MB

My guest is Mickie Kennedy! Mickie realized that small businesses desperately need a press release service they could actually afford. Beforehand, he’d been working at a PR company when a small business owner called, saying to Mickie “We won an award and I want to send out one press release. I’ve called all the PR firms in the Yellow Pages and they all have a minimum starting price of $20,000! Can you help me?” Mickie had to confess that the big PR company had the same minimum spend, but he ...

Test. Optimize. Scale. #129 “There’s a difference between what people say they do and what they actually do." W/Oliver Sweet

October 23, 2023 17:14 - 47 minutes - 65.9 MB

My guest is Oliver Sweet! Oliver has been running the Ethnography Centre of Excellence for the last 15 years. His experience spans both the public and private sector. He directs global ethnographic work that spans numerous sectors, including FMCG, Healthcare, Automotive, and Financial Services. Through his experience, Oliver often combines anthropological thinking about how culture affects our lives, with social and cognitive psychology on how to create behavioural interventions. This mix of...

Test. Optimize. Scale.#128 “Audit the competition before launching your campaign.” W/Ruth Hedges

October 13, 2023 20:16 - 50 minutes - 69.5 MB

My guest is Ruth Hedges! Ruth is a renowned expert in Crowdfunding and a pioneering figure in the legislation that led to the JOBS Act's Title III 4(a)(6), known as the crowdfunding bill. Her contributions earned her invitations to the White House's "Crowdfunding Champions of Change" event and Capitol Hill, where she showcased her innovative technology. Ruth co-founded RiseUpCrowdfunding.com in collaboration with The Coca-Cola Company, aiming to empower diverse entrepreneurs who have limited...

Test. Optimize. Scale. Episode #127 “We’re in a Moment of Evolution For The Marketing Industry" W/ Samir Balwani

October 06, 2023 18:07 - 46 minutes - 63.7 MB

My guest is Samir Balwani! Samir is the Founder and CEO of QRY, a media agency for direct-to-consumer (DTC) and e-commerce brands. They have a media methodology and testing framework that’s helped brands like Delsey and Peak Design scale their business online. Before starting QRY, Samir worked as a Senior Manager of OPEN Brand Strategy for American Express. Social and Website: Linkedin: https://www.linkedin.com/in/samirbalwani/ Linkedin: https://www.linkedin.com/company/weareqry/  Websi...

Test. Optimize. Scale. #126 “The secret to driving traffic is a proven marketing agency." W/ Nate Dodson

September 29, 2023 19:47 - 48 minutes - 66.9 MB

My guest is Nathaniel Dodson, Esq.! Nate advises clients on matters related to securities, financing, real estate, opportunity zones, and M&A. Prior to his law practice, Nate was a former investment broker and advisor providing a level of knowledge and experience in investment sales, structures, and asset protection. Through leveraging his expertise in the industry along with the help from his long list of trusted connections, Nathaniel has represented over $2 Billion in real estate and busi...

Test. Optimize. Scale. Episode #125 “Harness your team to create efficient processes to propel your brand" W/Katy Trost

September 22, 2023 23:16 - 49 minutes - 67.9 MB

My guest is Katy Trost! Katy Trost is an esteemed coach and advisor to tech CEOs in London and New York City, specializing in helping them become more effective leaders and cultivate healthy organizations, particularly during periods of growth like Series B and beyond. Her impressive client portfolio includes companies backed by prominent investors such as SoftBank, First Round Capital, Primary Venture Partners, Felix Capital, Octopus Ventures, Inflexion, Maven, and others. Katy serves as a ...

Episode #124 “Set-up, Sales, & Scale: Build sustainable growth" W/Charles E. Guadet II

September 15, 2023 21:28 - 53 minutes - 73.2 MB

My guest is Charles E. Guadet II. He is the author of “The Predictable Profits Playbook: The Entrepreneur’s Guide to Dominating Any Market and Staying on Top“ and host of The Beyond 7-Figures Podcast. He’s been an entrepreneur since the age of 4, created his first multi-million dollar business at 24, and has helped many others earn their spot on the Inc 5000 Fastest Growing Companies while generating millions with his strategies. He’s received numerous awards and recognition (including f...

Test. Optimize. Scale. Episode #123 "The data will lead you to the correct path." W/ Kurt Uhlir

September 08, 2023 21:53 - 50 minutes - 70 MB

My guest is Kurt Uhlir! Kurt is a globally recognized marketer, operator, and speaker. As a dynamic and charismatic speaker on marketing and innovation, Kurt’s speaking experience includes speeches across the United States and Europe in addition to presenting at prominent industry events such as PPAI, GDC, the White House, and private company/team workshops. He advises leaders, from startup founders to private-equity backed CEOs to the President of the United States. Kurt is a popular an...

Test. Optimize. Scale. Episode #122 “Invest in your team and the people around you." W/ William Eilers

September 01, 2023 23:18 - 49 minutes - 68.2 MB

My guest is William Eilers! William understands the need to balance capital management with the reality of building a thriving business. William is a native of West Virginia. After 15 years in Miami, William relocated to Asheville, NC. As principal of his own firm, he spent over 15 years in the securities and compliance space. From SEC compliance to mergers and acquisitions, William has been involved in all aspects of securities law. Building on years of experience, William drives the corp...

Test. Optimize. Scale. Episode #121 "Leadership is in service of others." w/ Zach Montroy

August 25, 2023 17:00 - 39 minutes - 53.9 MB

My guest is Zach Montroy! Zach is an experienced strategic leader helping organizations deliver tactical solutions in areas of strategic planning, marketing & communications, people strategy, organizational change, and business process improvement.  Zach provides creative and strategic solutions to help organizations align their mission, values, uniqueness, and competencies with their strategic plan. In all of his work, Zach seeks to provide enduring value by coaching leaders to understand...

Test. Optimize. Scale. Episode Episode #120 “A fresh perspective can help spot holes and opportunities for growth.”W/ Jason Kraus

August 18, 2023 22:20

My guest is Jason Kraus! Jason has been described as a "serial entrepreneur" by his friends and family ever since he opened his first business while still in college. He's always been intrigued by how companies got their start and how products that are now household names came to be. This led him to found startup consulting firm Prepare4VC, to cofound an alternative investment group Equity Venture Partners, and to later join as a partner on a micro-VC, EQx Fund. To help others who share his ...

Episode #119 “Treat your business like a franchise ”W/ Joe Ardeeser

August 11, 2023 20:53 - 54 minutes - 74.5 MB

My guest is Joe Ardeeser! Joe is a former digital agency owner of 12 years – and has the battle scars to prove it. He’s worked with notable brands such as Bluetooth, T-Mobile, and Scantron and built his agency from just himself to a team of 12. After selling his agency, Joe decided to take his passion for sales and proposal writing and create Smart Pricing Table - interactive proposal software that cuts down on back and forth, incorporates upsells, and helps generate proposals at lightning s...

Episode #118 “Unleash your businesses potential with the E-commerce giant, Amazon” w/Michael Begg

August 04, 2023 21:54 - 46 minutes - 63.5 MB

My guest is Michael Begg! Michael went to school in Philadelphia. After graduation, he started working in consulting. He went to Deloitte out of school. And then, after that, he moved into real estate development. Michael started trying to find ways to use his knowledge, his expertise to build other revenue streams, but at the same time, he started getting into eCommerce. Between the two, he was doing some freelance work for real estate valuations, and real estate consulting on Upwork, and t...

Episode #117 “Utilize experts to assist you with your marketing efforts."

July 31, 2023 16:10 - 42 minutes - 58.2 MB

My guest is Eric Holtzclaw; as Founding Partner and Chief Strategist of Liger Partners, Eric evaluates businesses to improve products, services, support, and marketing strategies for overall effectiveness. Along the way, Eric teaches companies how to understand their customers better so they build solid teams that deliver to customer expectations. A trusted advisor to Fortune 500 companies and small business owners alike, Eric uses his extensive experience starting, growing, and running hi...

Episode #116 “Dial into your essential leading indicators to drive success."

July 23, 2023 18:15 - 50 minutes - 69.4 MB

My guest is Raul Hernandez Ocho, Founder and CEO of Do Good Work, he is Digital Growth Operator & Strategist that knows how to influence top-line revenue and bottom-line profit by aligning your marketing, product and operations for growth. Having helped 2-5x agencies with millions in revenue, design revenue teams that produced $50M in sales, been responsible for over $25M in direct response ad spend and led teams across 12+ time zones, he has the expertise to help you scale your impact. ...

Episode #115 People Buy Based on Trust: support buyers on their journey with authentic human connection.

July 16, 2023 18:19 - 50 minutes - 69 MB

My guest is Zee Jeremic! Zee is a Driven marketing technologist passionate about enabling companies large and small to harness the full power of automated demand generation. A senior solutions architect leading a growing team of Marketing Automation and CRM experts, with a strong belief in building fully integrated solutions that are well documented and easy-to-use. Previously, Zee ran consulting and technical support at Eloqua. He helped numerous Fortune 500 and mid-market companies build...

Episode #114 “Time is the most precious asset we have.” W/ Barbara Turley

July 12, 2023 16:00 - 48 minutes - 66.8 MB

My guest is Barbara Turley! Barbara is an investor, entrepreneur, and Founder & CEO of The Virtual Hub – a business she started by accident that exploded in the space of 12 months to become one of the leading companies that recruit, trains, and manages virtual assistants in the digital marketing and social media space for businesses who need to free up time and energy so they can go to the next level. Barbara is also Mum to her gorgeous daughter Ruby, wife to her best friend Eti, and an adve...

Episode #113 “Mentality is key: you have to be all in and do what it takes to win." W/ A.T.

July 11, 2023 20:42 - 49 minutes - 67.7 MB

My guest is Anthony Tassone (A.T.)! A.T. is a former quantitative trader and fintech executive. He founded GreenKey, an advanced audio analytics platform for Wall Street banks, in 2014. GreenKey was acquired in 2021 by VoxSmart. Anthony is currently the Co-founder and CEO of Truleo, a body camera analytics platform developed in partnership with the FBI National Academy alumni. Truleo processes 100% of body camera videos for police departments to help automate supervision, facilitate coachi...

Test. Optimize. Scale. #112 “Don't be afraid to pivot to find the right formula.”w/Troy Helming

June 23, 2023 21:14 - 55 minutes - 75.8 MB

My guest is Troy Helming! Troy is a Unicorn Founder (with 6 company exits) and a modern-day industrialist.   He’s an inventor (60+ patent claims), an elite athlete, an author (1 book + 100s of articles), and a clean energy executive. He’s founded companies that have generated more than $30 Billion of economic impact, and he serves on numerous boards. He's a longtime wellness practitioner & yogi. He's a former runway model, former gymnast & national champion (1990) and 2-time All-American m...

Test. Optimize. Scale. #111 “If you want to scale, niche a service, and niche an industry.” w/ Jody Grunden

June 15, 2023 17:00 - 50 minutes - 68.7 MB

My guest is Jody Grunden! Jody is a Partner at Anders CPAs + Advisors,  an accounting visionary with over 20 years of experience. Jody co-founded Summit CPA Group, a trailblazing firm that pioneered fully distributed operations--making it the first fully distributed accounting firm in the country--and became the top provider of Virtual CFO Services in North America. In 2022, Summit joined forces with Anders CPAs + Advisors, rebranding as Summit Virtual CFO by Anders. This merger brings numer...

Test. Optimize. Scale. Episode #110 "Understand your audience by connecting with their emotion."w/Wayne Reuvers

June 09, 2023 21:51 - 1 hour - 83.8 MB

My guest is Wayne Reuvers! Wayne is the founder of LiveTechnology Holdings, a dominant player in marketing automation, versioning, and customization industry. He has founded seven companies and is an investor in nine – having raised and invested more than $35 million in these companies. At the age of 14, he developed, marketed, and sold his first software product, a technical analysis program for the stock market called Graph-It. After a short period of time in the military, he produced deri...

Test. Optimize. Scale. #109 “Failure is not the end; it's a stepping stone towards success."w/Lindsey Carnett

June 02, 2023 19:46 - 31 minutes - 43 MB

My guest is Lindsey Carnett! Lindsey is the CEO and president of Marketing Maven, a bicoastal lifestyle and consumer marketing agency. With over two decades of experience, Lindsey founded Marketing Maven in 2009 to provide PR and marketing solutions for clients and deliver measurable results. The agency specializes in international and domestic public relations, social media, reputation management, direct response marketing, and more. Marketing Maven has been recognized as one of the Most ...

Test. Optimize. Scale. #108 “Marketing is an activity that helps a business facilitate a trade.” W/ Stæven Frey

May 19, 2023 21:11 - 1 hour - 89 MB

My guest is Stæven Frey! Stæven is the founder, principal, and senior brand strategist of Quantum Branding. Stæven guides the everyday conversations, strategy, and thinking, grounding the company with passion, purpose, and values. He loves typography, productivity apps, shortcut keys, oranges, scooters, white mochas, coke zeros + cats. He hates condiments and mean girls. Social and Website: Linkedin: https://www.linkedin.com/in/staevenlewisfrey/ Brand Assets Checklist- https://bit.ly/bra...

Test. Optimize. Scale. Episode #107 "Build trust with your audience before inviting them to subscribe." W/ Borys Pikalov

May 05, 2023 19:00 - 56 minutes - 77.5 MB

My guest is Borys Pikalov! Borys is the Co-founder of an award-winning startup, Stobox, in the field of financial technology. Stobox help businesses get financed, empower the poor, and make fraud impossible. Borys has personally completed 2500+ hours of research in the field of tokenized securities. Borys also advises the government of Ukraine on the development of legislation and the ecosystem for virtual assets. Borys is the author of the book "How to attract investment with STO. A pra...

Test. Optimize. Scale Episode #106 "Revolutionize Healthcare Entrepreneurship through Systematic Technology Advancement."

April 21, 2023 21:18 - 44 minutes - 61.7 MB

My guest is AJ Asgari! AJ is a highly accomplished individual with a diverse range of professional experiences. He is a licensed doctor of pharmacy and the owner of multiple pharmacies. Additionally, he is a successful real estate investor and bank owner. He is a husband and a father, but also a dedicated entrepreneur who is passionate about helping others reach their full potential.   As the founder and CEO of Drugstore2Door, he is dedicated to making healthcare more accessible and conv...

Test. Optimize. Scale. #105 “YouTube Ads are an untapped gold rush for performance.” w/ Marcus Svedin

April 14, 2023 18:20 - 1 hour - 88.8 MB

My guest is Marcus Svedin! Marcus is a digital marketer who has created his own 6-figure online business. From there, he launched a successful digital marketing agency, Titan Marketer. Titan Marketer is a high-level digital marketing agency that takes the frustrating unknown out of your advertising. They provide complete done-for-you solutions, consulting, and step-by-step training programs to assist you in taking your business to the next level by utilizing YouTube Marketing.  Marcus ha...

Test. Optimize. Scale. #104 “It's important to keep your investors in the loop with everything.” w/Michael Golomb

April 07, 2023 20:01 - 46 minutes - 64.4 MB

My guest is Michael Golomb! Michael is an accomplished leader with a successful track record in launching startups and leading mid-size to large public corporations through explosive growth, M&A transactions, and IPOs. Michael has an impressive ability to value businesses, inspire teams, and achieve success. Michael's most notable achievements include co-founding a successful JV with Morgan Stanley and MCP PE Fund in Europe, leading a $46M public offering of common stock at DZSI, and helping...

Test. Optimize. Scale. #103 “You got to learn to take a punch. You got to throw the punch. Just don't stay down. ” W/Rick Nariani

March 31, 2023 18:28 - 32 minutes - 44.6 MB

My guest is Rick Nariani! Ricky is the Founder and CEO of WANTD, which is a social commerce marketplace focused on sneakers and streetwear. He founded his company in 2020 and was part of Y-Combinator’s W22 batch. Rick recently led WANTD through a seed round and is backed by reputable VCs, such as Slow Ventures, Pioneer Fund, and Goodwater Capital.  Prior to his start-up, Rick was an Associate Partner in IBM’s M&A team with a focus on Artificial Intelligence. Prior to that, he’d spent sever...

Test. Optimize. Scale. #102 “Put the community into the design process as much as possible” W/ Aggroed Lighthacker

March 28, 2023 23:06 - 41 minutes - 57.1 MB

My guest is Aggroed Lighthacker! Lighthacker studied theater, chemistry, and education in college before working at BASF, the world's largest chemical company. After teaching in the inner city and wealthier school districts, he started teaching at a military college in Massachusetts, where he adopted software that pushed his students to new heights.  He later co-founded Splinterlands.com, a successful trading card game that has been played tens of millions of times and is now the most freq...

Test. Optimize. Scale. #101 “Partnerships are a big part of being an entrepreneur.” W/ Amir Reichman

March 03, 2023 18:00 - 48 minutes - 66.8 MB

My guest is Amir Reichman. Amir is BiondVax’s CEO. He previously was Head of Global Vaccines Engineering Core Technologies at GSK Vaccines in Belgium. Prior to that, he held leadership roles at Novartis Vaccines’ Global Vaccines Supply Chain Management organization. He was the first employee of NeuroDerm Ltd., a company focused on transdermal drug delivery, and served as Senior Scientist until his departure in 2009. He earned a M.Sc. in Biotechnology Engineering from Ben-Gurion University an...

Test. Optimize. Scale. #100 “Take what works and double down on it.”W/ Galiano Tiramani

February 24, 2023 18:00 - 34 minutes - 47.3 MB

My guest is Galiano Tiramani. Galiano is a founder of Boxabl, a startup changing housing by mass-producing buildings the way we build everything else. An entrepreneur who has founded several successful startups, Galiano leverages his unconventional background to lead Boxabl during its rapid early-stage growth.  Socials and Website: Linkedin: https://www.linkedin.com/in/galianotiramani/ Linkedin: https://www.linkedin.com/company/boxabl Website: https://www.boxabl.com/  For more episode...

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