My guest is Eric Holtzclaw; as Founding Partner and Chief Strategist of Liger Partners, Eric evaluates businesses to improve products, services, support, and marketing strategies for overall effectiveness. Along the way, Eric teaches companies how to understand their customers better so they build solid teams that deliver to customer expectations.

A trusted advisor to Fortune 500 companies and small business owners alike, Eric uses his extensive experience starting, growing, and running his own businesses in concert with a knowledge base from over a decade of business and consumer interviews to accelerate a deeper understanding of the true behaviors, motivations, goals, preferences, and expectations of customers and teams. 

A sought-after speaker, writer, and thought leader, Eric's passion is to apply customer-based knowledge to emerging trends in technology, creating new opportunities and improving existing business models.

Social and Website:

LinkedIn: https://www.linkedin.com/in/eholtzclaw/
Website: https://ligerpartners.com/