SMC: School Marketing and Communications
217 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 1 ratingInsights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.
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Episodes
216: Is your post-tour process up to scratch?
March 06, 2024 18:00 - 28 minutes - 64.3 MBSchool marketing and communications with Charlie Maughan, Rita Kilroy and Isabella Tranchita In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Senior Account Manager – Isabella Tranchita. In the Making News segment, the team discuss the importance of local SEO for school marketers and how to capitalise on this low hanging fruit. In the Deep Dive, the team discuss Open Days and Discovery Mornings, and whether you and your team are maximising t...
215: Enrolment strategies and great recruitment ads
January 02, 2024 09:00 - 24 minutes - 56.8 MBSchool marketing and communications with Charlie Maughan, Rita Kilroy and James Tindall In the first episode of the year, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – James Tindall. In the Making News segment, the team discuss the top 10 most valuable, and strongest, brands in Australia, and what school marketers can learn from these goliath brands. In the Deep Dive, the team discuss enrolment strategies for the new year and what school mark...
214: Your Data Goldmine: unleashing the power of first-party insights for your school marketing
December 06, 2023 18:00 - 26 minutes - 61.7 MBSchool marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid In this episode, Charlie is joined in the studio for the last episode of 2023 by his co-host Rita Kilroy, and Mentor Marketing Founder and Director – Amanda Reid. In the Making News segment, the team discuss the mass Optus out(r)age and the lack of communication which serves a reminder to school marketers of how (not) to manage crisis communications. In the Deep Dive, Amanda took the team through the imp...
213: Fantastic surveys and where to find them
November 01, 2023 18:00 - 18 minutes - 35.4 MBSchool marketing and communications with Charlie Maughan, James Tindall and Sophia White In this episode, Charlie is once again joined in the studio by imageseven Account Managers – James Tindall and Sophia White. In the Making News segment, the team discuss Ticketek’s recent fine for marketing spam breaches and what school marketers can learn. Unfortunately, the Deep Dive was shallower than usual due to a recording malfunction, but the team discuss common survey challenges and how to avoi...
212: Preparing your best media plan, and do you have a 'clustomer' problem?
October 04, 2023 18:00 - 27 minutes - 62.4 MBSchool marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid In this episode, Charlie and Rita are joined by Mentor Marketing Founder and Director Amanda Reid. In the Making News segment, the team discuss why a slow economy doesn’t mean that school marketers can pull back on their marketing plans or media budgets. In the Deep Dive, Amanda shares her insights on how school marketers can prepare their best media plan, and how to get the most out of media providers. ...
211: Engaging your alumni, out-of-home on the rise and the best and worst of the Women’s World Cup
September 06, 2023 19:00 - 24 minutes - 55.3 MBSchool marketing and communications with Charlie Maughan, James Tindall and Sophia White With Rita away from the studio, Charlie is joined on SMC by imageseven Account Managers James Tindall and Sophia White. In the Making News segment, the team discuss increased spends in out-of-home media and whether URLs or QR codes are the best option for your creative. In the Deep Dive, Sophia reflects on how to get the most out of your alumni and finally in the Rants and Raves, the team discuss which...
210: Perfect publications, Twitter or Threads and marketing to the mind’s eye
August 02, 2023 19:00 - 18 minutes - 43.4 MBSchool marketing and communications with Charlie Maughan, Rita Kilroy, Vanessa Klomp and Harrison Shearn Harrison Shearn, imageseven Digital Marketing Specialist, shares all the need-to-know facts and statistics of Meta’s new platform ‘Threads’ in the Making News segment, alongside Charlie and Rita. The trio discuss all things Twitter versus Threads and briefly touch on Meta’s history with rivalry. Deep Diving into the art of publications, new special guest Vanessa Klomp shares her experti...
209: How to grow marketing’s influence within your school
July 05, 2023 19:00 - 26 minutes - 60.2 MBSchool marketing and communications with Charlie Maughan and Rita Kilroy Listen in as Charlie and Rita first discuss why registrations for school tours and events may not be an accurate reflection of promising buyer leads and the data you should be analysing instead. The duo then Deep Dive into how school marketing teams can grow their influence within their school to achieve buy-in from their School Head. In the Rants & Raves, they rant about some ChatGPT ads that might be losing si...
208: The Google Analytics update you can’t ignore and the battle of radio versus podcast
May 31, 2023 21:00 - 27 minutes - 62.4 MBSchool marketing and communications with Charlie Maughan and Rita Kilroy Tune in as Charlie and Rita Deep Dive into all things audio advertising, debating whether radio or podcasts are the best listening platform for school marketers to spend their hard-earned media budgets towards. In the Making News segment, the pair are once again joined by imageseven Digital Marketing Specialist Harrison Shearn to reveal the Google Analytics update that can’t be ignored any longer. In the Rants & Raves...
207: The other AI platforms you should be using and Pepsi's latest rebrand
May 04, 2023 01:30 - 31 minutes - 72 MBIn this episode, Charlie and Rita are once again joined in the studio by imageseven Digital Marketing Specialist Harrison Shearn. In the Making News segment, the trio review Meltwater’s 2023 ‘Marketing Trends to Watch’ and provide a half-term report on their plausible predictions so far, before Deep Diving into their prediction on the trajectory of Artificial Intelligence (AI). Later, Harrison takes the team through all the terms that school marketers should be across, as well as sharing a f...
206: The skills that school marketers need, and do you know your hamburgers from kebabs?
April 05, 2023 19:00 - 19 minutes - 26.8 MBSchool marketing and communications with Charlie Maughan and Rita Kilroy In this episode, hosts Charlie and Rita discuss oOh!media's profits, whose surging profits return to pre-pandemic levels, indicating a return to strength for out-of-home media. In the Question of the Week, they explore the ‘hamburger menu’ and other website terms that you might not know. In the Rants & Raves, the hosts debate what the most in-demand skill is for today’s school marketers. oOH!media’s profit returns as...
205: ChatGPT – to be loved or feared by school marketers?
March 02, 2023 06:00 - 23 minutes - 32.6 MBSchool marketing and communications with Charlie Maughan and Rita Kilroy In this episode, Charlie and Rita are joined by imageseven’s resident Digital Marketing Specialist, Harrison, to discuss all things Artificial Intelligence (AI) including ChatGPT, the latest (and extremely controversial) AI language processor you’ve no doubt heard of. The team reveal how this incredible tool can be utilised – from content generation to customer service – by school marketers. In Rants & Raves, they rev...
204: 2022 Brilliance Awards
February 02, 2023 06:30 - 25 minutes - 58.5 MBSchool marketing and communications with Charlie Maughan and Rita Kilroy Charlie and Rita are back to discuss all things school marketing and communications. In this first episode of 2023, the pair review the 2022 Brilliance Awards – presented by inspirED School Marketers – revealing their top category picks, from photography to magazine, to video and websites, and those that didn’t quite hit the mark. In Rants & Raves, they rave about the new McDonald’s ad currently winning plaudits thro...
203: Time to get off Twitter and onto TikTok?
December 01, 2022 08:11 - 27 minutes - 61.9 MBSchool marketing and communications with Charlie Maughan and Rita Kilroy Charlie and Rita once again bring you several interviews to SMC. The pair are first joined by imageseven’s Digital Marketing Team — Alissa Cass and Harrison Shearn — to discuss the current situation at Twitter HQ and whether school marketers need to be concerned. Next, SMC was delighted to welcome Barker College’s Social Media Coordinator, Hannah McGrory, to discuss the College’s TikTok account launch and subsequent ...
202: We’re back out-of-home and nailing your Instagram content strategy
November 17, 2022 03:00 - 16 minutes - 38.8 MBSchool marketing and communications with Charlie Maughan and Rita Kilroy In a slightly different format, Charlie and Rita bring two interviews to you this episode. First, imageseven Account Manager, James Tindall, joins the pair to discuss out-of-home media – its post-COVID-19 resurgence and what it means for school marketers. Later in the episode, Kirsy de los Reyes, Marketing & Communications Coordinator at Mary MacKillop College in Kensington, South Australia, joins them to discuss the...
201: Digital marketing updates and does your school need anti-personas?
October 06, 2022 03:00 - 22 minutes - 50.5 MBSchool marketing and communications with Charlie Maughan and Rita Kilroy In this episode, Charlie and Rita are joined by imageseven Digital Marketing Executive, Harrison Shearn, to update school marketers on the ever-evolving world of digital marketing and share exactly what school marketers need to know. In the Deep Dive, they discuss the concept of ‘anti-personas’ and whether they are relevant for a school. In Rant or Rave, the pair conclude with a rant over a new tourism campaign that m...
200: School marketing and communications bonanza!
September 01, 2022 03:59 - 58 minutes - 135 MBSchool marketing and communications with Charlie Maughan and Rita Kilroy It’s Episode 200! In this milestone episode, Charlie and Rita are joined by several wonderful team members from imageseven to discuss all things school marketing and communications. We hope you enjoy this special episode! 01:30 – How to execute the perfect video/photoshoot – Dean Smith 06:24 – Perfecting your digital advertising spend – James Tindall 11:13 – Building your online community – Mikayla Coombes 15:2...
199: Combating low consumer confidence and what the Kardashians did next
August 03, 2022 17:00 - 20 minutes - 47.2 MBCharlie and Rita start this episode discussing the news that social media juggernauts Kylie Jenner and Kim Kardashian have taken aim at Instagram amid the platform’s latest changes to compete with TikTok. With a combined follower base north of 685 million followers, this is no laughing matter – something Snapchat is acutely aware of. In the Deep Dive, the focus turns to reports from the UK that consumer confidence is sliding to its lowest ever score and how school marketers can prepare to co...
198: Is the school newsletter dying?
July 06, 2022 17:00 - 25 minutes - 59.2 MBIn this episode, Charlie and Rita discuss the implications of Elon Musk buying Twitter and what the impact might be for school marketers. They Deep Dive into an article that considers whether the death knell has sounded for fortnightly school newsletters, then have a Rant about a piece in The Educator: ‘Schools need dedicated social media staff — principals’ … but not for the reasons you might think. Episode links: In rare move, Elon Musk meets Twitter employees to give ‘freedom of speec...
197: Maximising your school’s anniversary and how to reposition your brand
June 01, 2022 17:00 - 21 minutes - 48.4 MBThis week Charlie is joined in the studio by special guest and former SMC host, Scully, to discuss SMJ podcast’s latest milestone. They consider ways that schools can maximise their own anniversaries and give some tips for school marketers to manage their Heads! In the Deep Dive, the pair get right into brand positioning and how to tell if your school has a positioning problem. Finally, in Rants and Raves, coming off the back of an advertising-laden Australian election season, the hosts cast...
196: Sonic branding, the meaning of colour and optimum blog length
May 04, 2022 17:00 - 21 minutes - 50.3 MBCharlie and Rita go sonic! In this episode, they get and give the lowdown on sonic branding and discuss whether schools are (or should be) ready for it. They share their insights on the optimum length of blogs to maximise your school’s SEO before heading into Rants and Raves, discussing the meaning, psychology and use of colours. Got more questions? Ask them via [email protected] or imageseven.typeform.com/to/VQIz0PXK Episode links: Will 2022 be the year of the ‘sonic boom’? Doe...
195: Google Analytics updates and a new way to buy out-of-home advertising
April 06, 2022 17:00 - 24 minutes - 57 MBCharlie and Rita get straight into Making News, unpacking updates to Google Analytics and what school marketers need to do to avoid losing their website data. In an interview with Stephen Wruck, Head of Marketing and Enrolments at Queensland’s King’s Christian College, they discuss his experience of CAASie, a new platform that allows you to make low-cost bookings for out-of-home media. Finally, in Rants and Raves, the pair discuss the “world’s first Micro Prospectus”, launched by the Univers...
194: Purple cows and your school on TikTok
March 02, 2022 15:00 - 25 minutes - 35.1 MBCharlie and Rita begin this episode with a review of the Oscars of Advertising, the Super Bowl LVI advertisements. They choose their favourites and unpack what school marketers can learn from the multi-million dollar spots. In the Deep Dive, the pair discuss marketing guru Seth Godin’s 'Purple Cow' theory and its role in an attention deficit society. Finally, in the Question of the Month, they answer the question of the moment: ‘Should you use TikTok for school marketing in 2022?’ Got ...
193: Planning your media spend and the next big social media platform?
February 02, 2022 15:00 - 21 minutes - 49.7 MBThis episode, Charlie and Rita get stuck into all things media by starting with a review of the Global Ad Spend trends for 2021-22. They then discuss the important role that mobile can play in enhancing out of home advertising before discussing what could perhaps be the next big social media platform for schools – Nextdoor. Got more questions? Ask them via [email protected] or imageseven.typeform.com/to/VQIz0PXK Episode links: The Marcom Society Global Ad Spend 2021-2022: Whe...
192: Top marketing trends in 2022
December 01, 2021 15:00 - 23 minutes - 32.7 MBThis episode, Charlie and Rita review the top marketing trends for 2022, as presented by HubSpot. They review which trends make the cut and which should be left behind in 2021. From experiential marketing to influencer marketing and chatbots, our hosts cover off a year’s worth of content in one episode! Got more questions? Ask them via [email protected] or imageseven.typeform.com/to/VQIz0PXK Episode links: The Marcom Society The Marketing Trends of 2022 [The Ultimate Guide] — HubSpot
191: Why your school needs negative reviews
November 03, 2021 15:00 - 23 minutes - 31.8 MBThis episode, Charlie and Rita start the episode in Making News by discussing a contentious media lawsuit brewing in London over ad placements. They Deep Dive into negative online reviews and how to use them as a force for good, then answer a listener’s question about newsletter platforms. Finally, in Rants and Raves, the pair have a rant (and a laugh!) about Facebook’s rebrand. Got more questions? Ask them via [email protected] or imageseven.typeform.com/to/VQIz0PXK Episode link...
190: TikTok – can school marketers still afford to ignore it?
October 06, 2021 15:00 - 21 minutes - 29.9 MBThis episode, Charlie and Rita are joined by imageseven’s resident social media expert Alissa to discuss TikTok … should it now have a place in a school's communications plan or is it still too much of a risk? In Making News they consider the future of managing Facebook comments after a recent High Court ruling, then answer a listener question about how to develop school marketing skills. Got more questions? Ask them via [email protected] or imageseven.typeform.com/to/VQIz0PXK Episod...
189: Measuring return on investment for school marketers
September 01, 2021 17:00 - 21 minutes - 29.7 MBThis episode, Charlie and Rita take a look at how school marketers can measure and maximise their return on investment (ROI). They discuss the top ten KPIs every marketing team should be tracking, before taking a deep dive into some mind-blowing digital marketing ROI statistics. The discussion then turns to the Visa rebrand … tune in to find out if it’s a rant or a rave! Episode links: The Marcom Society Top 10 KPIs every marketing team should track Mind-blowing Digital Marketing ROI...
188: Q&A special
August 04, 2021 23:46 - 27 minutes - 63.3 MBIn this special Q&A episode, Charlie and Rita answer the questions you and your fellow listeners have sent them. Topics range from successful LinkedIn strategies to addressing student retention issues, whether search volume is more important than search traffic and much more! Episode links: The Marcom Society
187: Open days – how to execute the perfect conversion event
June 02, 2021 19:00 - 25 minutes - 35.4 MBWith Apple’s recent security updates top of mind, we start this episode by discussing its impact and how marketers will need to adapt their paid Facebook strategies in light of these changes. Charlie and Rita then get into the nitty gritty of how to execute the perfect Open Day in this month’s Deep Dive, before raving about a potential future of personalised digital executions of school tours. Episode links: Marketers scramble to overcome the Apple iOS14 update Be Perth Associatio...
186: How to foster a great relationship with your Principal
May 05, 2021 19:00 - 36 minutes - 49.6 MBIn this special interview episode we are joined by the Principal and Marketing Manager of De La Salle College in Malvern, Victoria — Peter Houlihan and Dee Houlihan (not related!). Our conversation covers COVID-19, remote learning challenges and how to foster great relationships between marketers and your Principal. In our regular segments, we alert listeners to upcoming changes to Facebook Analytics and rant about ineffective display advertising. Episode links: Facebook Analytics will b...
185: The how and why of visual branding in telling your school’s story
March 31, 2021 03:46 - 27 minutes - 62.2 MBWe start this episode by considering the impact of the upcoming iOS updates on your social media advertising in Making News. Then it’s a Deep Dive into the how and why of aligning your school’s visual branding with your storytelling before we answer a listener’s question about which audience should be targeted with which social media platform. This month we’re raving in Rants and Raves, as we delve into what it is that makes a design look good. Episode links: iOS updates for Apple could...
184 - social media special: facebook outages, social strategy and more!
March 03, 2021 04:49 - 33 minutes - 77 MBIn the first episode of 2021, Charlie and Rita enjoy a social media special. The pair discuss the recent battle, and subsequent outages, between Facebook and the Australian Government and how schools can navigate the space. In the Deep Dive, the pair discuss the School Marketing and Social Media Survey 2020 and some of the most interesting findings, before Rita shares her Top Tips for preparing a great Digital Strategy. Finally, in the Rants and Raves segment, the hosts rave about the stats ...
183: 2021 school marketing predictions
December 02, 2020 02:01 - 22 minutes - 20.7 MBIn the final episode of 2020, Charlie, Rita and Jose look ahead at the trends that might be emerging for school marketers in 2021. The team discuss what may or may not be relevant for schools compared to higher education trends and how schools can elevate themselves above the competition. In this episode’s Top Tips, Charlie shares his tips for identifying your school brand ambassadors whilst in the Rants and Raves segment, the hosts rant, and rave, about some of the biggest Christmas ads. ...
182 Planning and executing a great social strategy
November 09, 2020 06:23 - 35 minutes - 32.5 MBIn this bumper social media episode, Charlie, Rita and Jose are joined by Em to discuss how to plan and execute a great social media strategy for your school. The team discuss strategy and planning to support your school’s objectives as well as tactics, specific platform recommendations and tips to help time-poor school marketers. In this episode’s Top Tips, Jose shares his tips for planning a successful new website build whilst in the Rants and Raves segment, the hosts rant about lazy gener...
181: How to choose a supplier and copywriting tips for your website
November 09, 2020 06:14 - 22 minutes - 20.7 MBIn this episode, Charlie and Rita discuss the scary trends on social media and the dangerous ‘challenges’ that students and adolescents are exposed to on TikTok. In the Deep Dive segment, the team discuss three website copywriting facts that might make school marketers re-think their content strategy and in this episode’s Top Tips, Rita shares her tips for choosing a supplier for your school. Finally, in the Rants and Raves segment, the hosts rave about some fun new ads from Uber Eats. Epi...
Episode 180 - How to be brave with your school brand without breaking it
September 02, 2020 05:12 - 25 minutes - 23.5 MBIn this episode, Charlie and Rita get excited for the InspirED 2020 Brilliance Awards and run through their favourite categories. In the Deep Dive segment, the team then debate how school marketers can be brave with their school brand and make steady growth and changes without fear of breaking it. In a new podcast segment Top Tips, the team share some easy and actionable steps to help improve your school marketing. This week, Charlie shares his tips on copywriting narratives to maximise enga...
180: How to be brave with your school brand without breaking it
September 02, 2020 05:12 - 25 minutes - 23.5 MBIn this episode, Charlie, Rita and Jose get excited for the InspirED 2020 Brilliance Awards and run through their favourite categories. In the Deep Dive segment, the team then debate how school marketers can be brave with their school brand and make steady growth and changes without fear of breaking it. In a new podcast segment Top Tips, the team share some easy and actionable steps to help improve your school marketing. This week, Charlie shares his tips on copywriting narratives to maximis...
179: Should you advertise in a pandemic
August 05, 2020 08:59 - 20 minutes - 47.7 MBIn this episode, Charlie and Rita discuss the 2020 Social Media Statistics produced by #SMPerth. In the Deep Dive segment, the team address how schools should be addressing building their brand through a pandemic and whether they should be advertising. Finally, in the Rants and Raves segment, the hosts rave about Swinburne University of Technology’s creative solution to remote open days with their immersive virtual open day — ‘Swintopia’. Episode links: SMPerth – 2020 Social Media Sta...
178: How to market your school’s arts events
July 03, 2020 02:38 - 26 minutes - 23.9 MBIn this episode, Charlie, Rita and Jose discuss how the COVID-19 pandemic has resulted in creative solutions and content from school marketers. In the Deep Dive segment, the team are joined by imageseven team member Cas as they discuss why school marketers should get involved with the planning of their school’s arts events and how they can ultimately nurture leads through the process. Finally, in the Rants and Raves segment the hosts rave about the fantastic Instagram resources currently ava...
177: Pinterest for school marketers
June 03, 2020 04:10 - 23 minutes - 21.6 MBIn this episode, Charlie, Rita and Jose discuss the censorship battles that the major social media networks are currently fighting. In the Deep Dive segment, they talk about Pinterest, whether school marketers should be using it and if so, how it could feature in their school’s marketing. In the Rants and Raves segment, the hosts discuss the recent closure of many community newspapers in Australia.
176: Virtual tours and other COVID-19 challenges
May 06, 2020 05:48 - 21 minutes - 19.7 MBIn this episode, Charlie, Rita and Jose discuss how best to navigate the testing times facing school marketers during the current COVID-19 pandemic. In the Deep Dive segment, they discuss virtual tours and how to execute them effectively, while in the Rants and Raves segment the hosts share some fun and easy to produce lockdown content.
175: Communicating Coronavirus
April 01, 2020 05:14 - 21 minutes - 50 MBIn this episode, Charlie, Rita and Jose discuss how to communicate information about COVID-19 to stakeholders, and how important it is to build trust in times like these. In the Deep Dive segment, they talk about communicating with your target audience. In the Rants and Raves segment, the hosts have some fun talking about the challenges of working from home. Children interrupt BBC News interview – BBC News https://www.youtube.com/watch?v=Mh4f9AYRCZY 8 tips for crushing your job while w...
174: Leveraging the Olympics for your school
March 04, 2020 03:15 - 24 minutes - 22.2 MBIn this episode, Charlie, Rita and Jose talk about their favourite and least favourite ads from the US Super Bowl. In the Deep Dive segment, the hosts discuss how school marketers can use the Olympic Games to support their own content. The Question of the Week focuses on what the optimum enewsletter subject line length is to maximise opens. In the Rants and Raves segment, the hosts rave about Wesley College’s back to school video. It’s that time of year, sports funs – here’s MarketingMag’s...
173: Tips from a school marketer
February 05, 2020 04:31 - 27 minutes - 24.8 MBIn this episode, Charlie is joined in the studio by Sebastian Wattam, Marketing and Communications Manager at Kambala School, Sydney. Charlie and Seb start by discussing the dangers of misinformation in schools in light of the Australian bushfire crisis and the role school marketers play. In the Deep Dive segment, they discuss the struggles school marketers face, and simple tips that can make school marketing more efficient and simplified. The Question of the Week looks at social media sched...
172: bushfires and crisis management
January 22, 2020 03:40 - 19 minutes - 17.5 MBIn this episode, Charlie, Rita and Jenni discuss the recent devastating bushfires hitting Australia’s east coast and the role that school marketers play. In the Deep Dive segment, the hosts talk about how school marketers can best prepare for the start of a new year. The Question of the Week focuses on how school marketers can obtain responses from unresponsive teachers. In the Rants and Raves segment, the hosts discuss the 2019 inspirED Brilliance Awards and pick out their favourites. Epi...
171: marketing trends for 2020
December 11, 2019 02:00 - 17 minutes - 15.7 MBIn the final episode of the year, Charlie and Rita talk about the top marketing trends for 2020 – from shoppable posts, virtual and augmented reality, Google Ads and everything in-between. Stay tuned for episode 172 which will be released on 22 January 2020. Episode links: Top Marketing Trends for 2020 https://www.forbes.com/sites/forbesagencycouncil/2019/10/03/top-marketing-trends-for-2020/#482d163d13d5
170: Giving your school brand a soul
November 27, 2019 04:09 - 26 minutes - 23.8 MBIn this episode, Charlie, Rita and Jose talk about the perceptions of private school advertising, internally and externally. In the Deep Dive segment, the hosts discuss the importance of creating and giving your school a soul. The Question of the Week focuses on how school marketers can overcome the challenges of the crazy end of year period. In the Rants and Raves segment, the hosts have some fun with the 2019 Social Media Dictionary, discussing new useful online terms, slang and acronyms....
169: rebranding your school
November 13, 2019 03:56 - 28 minutes - 25.8 MBIn this episode, Charlie, Rita and Jose talk about Facebook’s new corporate rebrand for their products and services. In the Deep Dive segment, the theme of rebranding continues as the hosts explore, ‘How do you know when you need a rebrand?’ The Question of the Week focuses on the type of content school marketers should post on Instagram. In the Rants and Raves segment, the hosts discuss BrewDog’s recent controversial billboard placement in the UK and what your school can learn from it. Ep...
168: the importance of creative writing
October 30, 2019 04:46 - 28 minutes - 66 MBIn this episode, Charlie, Rita and Jose talk about diversity and unconscious stereotyping in photoshoots, and how to avoid unconscious biases. The hosts are joined by imageseven’s copywriting expert, Jenni, who discusses how to master creative writing for schools. The Question of the Week focuses on how to reach your target audience in an era of information overload. In the Rants and Raves segment, the hosts discuss how schools can leverage strong brand assets, using McDonald’s blurry billbo...