194: Purple cows and your school on TikTok

SMC: School Marketing and Communications

English - March 02, 2022 15:00 - 25 minutes - 35.1 MB - ★★★★★ - 1 rating
Marketing Business Education andrewsculthorpe bradentwistle educationmarketingnews image7 imageseven privateschoolmarketing schoolmarketingnews schoolmarketingpodcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 193: Planning your media spend and the next big social media platform?

Next Episode: 195: Google Analytics updates and a new way to buy out-of-home advertising

Charlie and Rita begin this episode with a review of the Oscars of Advertising, the Super Bowl LVI advertisements. They choose their favourites and unpack what school marketers can learn from the multi-million dollar spots. In the Deep Dive, the pair discuss marketing guru Seth Godin’s 'Purple Cow' theory and its role in an attention deficit society. Finally, in the Question of the Month, they answer the question of the moment: ‘Should you use TikTok for school marketing in 2022?’

Got more questions? Ask them via [email protected] or imageseven.typeform.com/to/VQIz0PXK

Episode links:

The Marcom Society

The 10 Best Super Bowl Ads of 2022

Purple cows and the attention deficit: how brands can turn heads

Should You Use TikTok for School Marketing in 2022?