Latest Marketing leader Podcast Episodes
The Power of Philosophy in Cybersecurity Sales: Mastering Persuasion Without the Pitch
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - August 29, 2023 14:00 - 13 minutes ★★★★★ - 8 ratings🤔 Questions for the Audience: - How can mastering the art of being philosophical in your communication make you more persuasive in sales? - What are the three different levels of thinking about problems and how can you use them to connect better with prospects? - How can using philosophical phra...
Go-to-Market Dispersion: The Hidden Obstacle to Scaling Sales in Cybersecurity Startups
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - August 24, 2023 14:00 - 12 minutes ★★★★★ - 8 ratings🤔 Questions for the Audience: - Have you experienced a slowdown in sales growth after scaling your sales team? - Are your sales reps consistently delivering the results you expected? - Do you struggle with maintaining a consistent sales process as your team expands? 💁♂️ In this episode, I disc...
Cracking the Code: Generating Early Revenue and Building a Cybersecurity Sales Team with Omri Weinberg, CRO at DoControl
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - August 22, 2023 14:00 - 42 minutes ★★★★★ - 8 ratings**Episode Summary: Omri Weinberg @ DoControl - Growing Sales and Revenue in the Cybersecurity Industry** Are you a founder, CEO, or sales professional in the cybersecurity industry who wants to accelerate sales and revenue growth? In this episode of the Cybersecurity Startup Revenue Podcast, we...
Breaking Barriers: Cybersecurity Startups Are Playing it Too Safe
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - August 17, 2023 14:00 - 17 minutes ★★★★★ - 8 ratingsIn today's episode, Andrew dives into the first inhibitor to growth in the cybersecurity marketplace: playing it too safe. With over 3,400 vendors competing for attention, many companies are falling into the trap of blending in rather than standing out. But fear not, Andrew has gathered insights...
The Future of Secure Remote Work: Dharmendra Mohan reveals Sonet.io's approach
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - August 15, 2023 14:00 - 36 minutes ★★★★★ - 8 ratingsIn today's episode, we have a special guest joining us: Dharmendra Mohan, the founder of Sonet.io. Dharmendra shares with us his insights and experiences in the world of cybersecurity and remote work solutions. He highlights the challenges faced by both large enterprises and end users when it co...
The Art of Bold Branding: How Kentik is Standing Out with David Klein, CMO
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - August 10, 2023 14:00 - 45 minutes ★★★★★ - 8 ratingsToday we have a very exciting guest joining us: David Klein, from Kentik. In this episode, we'll be diving into the world of marketing and branding in the cybersecurity startup industry, with a particular focus on the success of Kentik's unique and engaging video adverts. David will share his in...
The Road to Product Market Fit: Strategies for Cybersecurity Startups with Baber Amin, COO of Veridium
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - August 08, 2023 14:00 - 44 minutes ★★★★★ - 8 ratingsIn today's episode, we have the pleasure of being joined by Baber Amin, the Chief Product & Operating Officer at Veridium. Baber brings a wealth of knowledge and experience to the table, and in this conversation, he delves into the importance of building partnerships that go beyond mere resellin...
Standing Out in the Crowded Cybersecurity Market: Pingsafe's Strategy for Differentiation with Dhiraj Khare, VP-Sales
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - August 03, 2023 14:00 - 41 minutes ★★★★★ - 8 ratingsIn today's episode, our host, Andrew Monaghan, sits down with Dhiraj Khare from Pingsafe, a leading cloud security platform company. Dhiraj shares some fascinating insights about their journey in the cybersecurity space and the strategies they've employed to drive revenue for their startup. Fro...
From Idea to Investment: Nurturing Early-Stage Cybersecurity Startups with Tim Eades, General Partner @ Cyber Mentor Fund
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - August 01, 2023 14:00 - 50 minutes ★★★★★ - 8 ratingsWelcome to another episode of the Cybersecurity Startup Revenue Podcast! In today's episode, we have a special guest: Tim Eades, entrepreneur and the CEO of Anetac. But that's not all - Tim also co-founded the Cyber Mentor Fund, a seed fund dedicated to supporting early-stage cybersecurity compa...
Beyond Buzzwords: Crafting Effective Positioning Strategies in the Cybersecurity Startup Space with Bob Wright, Managing Director at Firebrick Consulting
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - July 27, 2023 14:00 - 46 minutes ★★★★★ - 8 ratingsWelcome back to the Cybersecurity Startup Revenue Podcast! In today's episode, we have a special guest, Bob Wright, from Firebrick Consulting. Bob is a seasoned expert in cybersecurity positioning and strategy, and he's here to share his insights on how startups can drive revenue through effecti...
The Fallacy of MQLs: Why Marketing Qualified Leads Are Dead with Seth Robbins, CRO at Cycode
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - July 25, 2023 14:00 - 51 minutes ★★★★★ - 8 ratingsWelcome back to the Cybersecurity Startup Revenue Podcast! In today's episode, we have a special guest joining us, Seth Robbins, the CRO of Cycode. Seth is known for challenging the status quo, and today he will be sharing his thoughts on the topic of marketing qualified leads (MQLs) and their r...
Mike Barker, Chief Commercial Officer at HYAS: Building a GTM plumb line for consistent sales success
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - May 16, 2023 17:00 - 52 minutes ★★★★★ - 8 ratingsOn this episode of Sales Bluebird, our guest Mike Barker, Chief Commercial Officer of HYAS shares insights on the importance of aligning sales and marketing strategy in a company. He talks about how his company identified target areas and sectors where they are successful based on data and align...
215: Building a Successful Sales Team with Nick Degnan, SVP Global Sales at Axonius
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - May 11, 2023 17:00 - 51 minutes ★★★★★ - 8 ratings215: Attention all sales leaders who want to build a cohesive team! Have you been misled by these popular myths about building a cohesive sales team through communication and collaboration? Myth #1: A team that agrees on everything is the most cohesive. Myth #2: Communication alone is enough to ...
214: Enterprise Browsers: Reducing Attack Surface & Saving Money with Moty Jacob, CEO of Surf Security
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - May 09, 2023 17:00 - 43 minutes ★★★★★ - 8 ratings214: On this episode of Sales Bluebird we talk with Moty Jacob, the CEO of Surf Security, and we dive into the world of enterprise security, company differentiation, and the rise of browser-based solutions. We begin by exploring an open onboarding process tailored to employees' needs and how imp...
213: Behind the Scenes: The sales journey of Wiz, the fastest company to reach $100M ARR with CRO Colin Jones
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - May 04, 2023 15:00 - 49 minutes ★★★★★ - 8 ratingsOn this episode of the Cybersecurity Startup Revenue podcast, we talk with Colin Jones the CRO of Wiz, about their incredible journey as the fastest company to reach $100 million in ARR within 18 months. We explore what has been happening behind the scenes at Wiz, particularly within the sales ...
212: Differentiating in a crowded cybersecurity market: the Scribe approach with CEO Rubi Arbel
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - April 25, 2023 14:00 - 51 minutes ★★★★★ - 8 ratings212: In this episode of Sales Bluebird, we dive into the world of software supply chain security and the challenges it presents. Rubi Arbel, co-founder and CEO of Scribe Security, sheds light on the limitations of traditional application security solutions and introduces Scribe's innovative app...
211: The intersection of AI and privacy: innovating to make meeting data privacy regulations easier with Abhi Sharma, co-founder and co-CEO at Relyance.AI
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - April 22, 2023 14:00 - 47 minutes ★★★★★ - 8 ratings211: On this episode of Sales Bluebird, Abhi Sharma shares their experience in building Relyance, a privacy platform that uses machine learning and natural language processing to extract rules and apply them against operational reality. They discuss the impact of privacy on the world, his journ...
210: From Jazz to Securing the Blockchain: The power of improvisation in startup founding with Victor Fang, co-founder & CEO at Anchain.AI
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - April 21, 2023 17:00 - 34 minutes ★★★★★ - 8 ratings210: In this episode of Sales Bluebird, Andrew speaks with Victor Fang, the founder of Anchain, a Web3 security company. Victor shares his background in data science and discusses the challenges of working with Web3's decentralized model. Anchain is a finalist in next week's RSA Conference Inn...
209: The importance of people over job titles in early stage startups with Chris Sestito, CEO of machine learning security company Hidden Layer
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - April 20, 2023 18:00 - 50 minutes ★★★★★ - 8 ratings209: On this episode of Sales Bluebird, we dive into the world of Hidden Layer, a company bridging the gap between security and data science teams to protect machine learning models. CEO Chris Sestito discusses hiring the right people for a startup rather than worrying about specific job titles....
208: Breaking the Mold: Selling to CISOs with SafeBase's viral lead engine, Macy Mody, VP Revenue @ Safebase
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - April 19, 2023 16:00 - 52 minutes ★★★★★ - 8 ratings208: In this episode of Sales Bluebird, Andrew explores the world of B2B vendor onboarding, discussing an innovative platform called SafeBase. SafeBase has revolutionized the cumbersome questionnaire process by providing upfront information that can reduce the resources required by up to 90%. Mo...
207: The Emergence of Security Platform as a Service Category with Oliver Friedrichs, CEO @ Pangea
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - April 18, 2023 13:00 - 42 minutes ★★★★★ - 8 ratings207: On this episode of Sales Bluebird, the guest being interviewed is Oliver Friedrichs, founder and CEO of Pangaea. Oliver shares his history as a five-time founder, selling his first four companies to larger players in the industry such as McAfee and Splunk. He talks about the need for buil...
206: Protecting 3rd party SaaS applications with Yoni Shohet, co-founder and CEO @ Valence
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - April 17, 2023 13:00 - 49 minutes ★★★★★ - 8 ratings206: In this episode of Sales Bluebird, we dive into the complexities of SaaS security concerns and the challenges of getting attention and building pipelein. This episode features Yoni Shohet, co-founder and CEO of Valence Security who talks about their company's solution to clean up security i...
205: Alisdair Faulkner, CEO @ Darwinium: building a startup to solving tangible, measurable business problems
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - April 14, 2023 14:00 - 45 minutes ★★★★★ - 8 ratingsOn this episode of Sales Bluebird, Alisdair, co-founder of Darwinium, shares the challenges of protecting vulnerable customers and how their company is solving those problems. From digital identity technology to automated remediation, Darwinium's unique platform provides complete visibility acro...
204: Finding creative ways to attract and engage customers can lead to more loyal and lasting relationships with Tom Pace, CEO @ Netrise
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - April 11, 2023 14:00 - 52 minutes ★★★★★ - 8 ratingsOn this episode of Sales Bluebird, we hear from Tom Pace, the co-founder, and CEO of NetRise, a company focused on providing visibility into firmware and devices that operate under minimal functions. Tom shares how they started the company during the COVID-19 pandemic and how they are not foll...
203: Securing the Hybrid Workplace with Dor Zvi, CEO at Red Access
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - April 07, 2023 12:00 - 48 minutes ★★★★★ - 8 ratingsDor Zvi, cybersecurity entrepreneur and co-founder of Red Access, joins host Andrew Monaghan to share his journey in the secure enterprise browsing market. With a strong background in the cybersecurity industry, Dor and his long-time friend and partner, Tal, identified challenges in the market a...
202: Revolutionizing OT Cybersecurity with Hardware: Meet Colin Dunn CEO of Fend
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - April 04, 2023 17:00 - 52 minutes ★★★★★ - 8 ratingsArmed with his MBA and mechanical engineering degree, Colin Dunn was determined to solve the critical issue of maintaining aging infrastructure. Little did he know, his journey would take an unexpected turn into the world of cybersecurity and lead to the creation of a revolutionary one-way check...
201: Varun Badhwar - securing the software supply chain with Endor Labs
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - March 28, 2023 13:00 - 49 minutes ★★★★★ - 8 ratingsVarun Badhwar is the CEO of Endor Labs, his third startup. He previously founded CipherCloud and RedLock, which were acquired by Lookout and Palo Alto Networks respectively. After the SolarWinds attack, Varun recognized the vulnerability of open-source software and set out to find a solution. H...
200: standout episodes from the previous 199
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - March 23, 2023 14:00 - 33 minutes ★★★★★ - 8 ratingsIt's hard to believe, but this is episode 200! If you'd told me after the first couple of episodes I'd get to #200, I'd say you'd clearly been smoking a little too much of Colorado's finest homegrown! But here we are. 200... wow. Thank you for listening, for your encouragement and for sugge...
198: Unlocking the Power of Cybersecurity with Maxime Lamothe-Brassard
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - March 16, 2023 13:00 - 53 minutes ★★★★★ - 8 ratingsIn this episode, Maxime Lamothe-Brassard, Co-founder and CEO of LimaCharlie, embarks on a bold mission to revolutionize the cybersecurity industry by creating an "AWS-like" model for cybersecurity tools and infrastructure, juxtaposing the old-school approach that has dominated the industry. In ...
197: From employee to founding a cybersecurity startup with Jori VanAntwerp
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - March 14, 2023 13:00 - 52 minutes ★★★★★ - 8 ratingsMoving from being an employee to founding your first company is a big step for anyone to take. In this episode, Jori VanAntwerp, CEO & Co-Founder at SynSaber, talks about how he did that and more. In this episode, you will learn the following: 1. The big impact SynSaber is making in the operat...
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