The Art of Bold Branding: How Kentik is Standing Out with David Klein, CMO

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

English - August 10, 2023 14:00 - 45 minutes - 31.6 MB - ★★★★★ - 8 ratings
Marketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: The Road to Product Market Fit: Strategies for Cybersecurity Startups with Baber Amin, COO of Veridium

Next Episode: The Future of Secure Remote Work: Dharmendra Mohan reveals Sonet.io's approach

Today we have a very exciting guest joining us: David Klein, from Kentik. In this episode, we'll be diving into the world of marketing and branding in the cybersecurity startup industry, with a particular focus on the success of Kentik's unique and engaging video adverts. David will share his insights on creating content that resonates with their target audience, the importance of being both funny and sensitive, and the challenges of defining a brand identity in a rapidly evolving marketplace. We'll also discuss the role of comedy in marketing, the impact of creative sessions on campaign development, and how to effectively reach and engage technical audiences. So, sit back, relax, and let's dive into another fascinating episode of the Cybersecurity Startup Revenue Podcast!

Anchor text: The infomercial
Anchor text: The Perfume Advert
Kentik
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