Go-to-Market Dispersion: The Hidden Obstacle to Scaling Sales in Cybersecurity Startups
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams
English - August 24, 2023 14:00 - 12 minutes - 8.91 MB - ★★★★★ - 8 ratingsMarketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
🤔 Questions for the Audience:
- Have you experienced a slowdown in sales growth after scaling your sales team?
- Are your sales reps consistently delivering the results you expected?
- Do you struggle with maintaining a consistent sales process as your team expands?
💁♂️ In this episode, I discuss:
👉 The impact of go-to-market dispersion on sales growth and scaling.
👉 The importance of top-level leadership in establishing consistent messaging and positioning.
👉 How conversation intelligence tools can be used to coach and correct sales team behaviors.
📝 Summary: In this episode, Andrew Monaghan explores the challenges that arise as sales teams scale and the importance of maintaining a consistent go-to-market strategy. He shares a story about go-to-market dispersion at McAfee and provides three actionable ideas for addressing this issue. To learn more about how to overcome sales slowdowns during scaling, tune in to this episode of the Cybersecurity Startup Revenue Podcast.
🔗 Connect with Andrew Monaghan on LinkedIn and learn more about his company, Unstoppable. Book some time with him.
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