Latest Marketing leader Podcast Episodes
Selling as a technical founder with Vincent Berk, Chief Strategy Officer, Quantum Xchange
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - June 27, 2024 15:00 - 41 minutes ★★★★★ - 8 ratingsAre you a technical founder struggling to navigate sales in your cybersecurity startup? Do you find it challenging to balance technology discussions with business outcomes? Are you curious when to bring in sales professionals for a consistent approach? In this conversation, we discuss: 👉 The j...
The secret to fixing sales development for Cybr Donut: programmatic consistency - Dave Breshears, Revenue Mechanic, President at OneView
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - June 11, 2024 16:00 - 52 minutes ★★★★★ - 8 ratingsAre your pipeline generation efforts falling flat? Is your team struggling with pipeline consistency and conversion rates? How aligned are your sales and marketing teams? How about SDRs? In this episode of the Cybersecurity Go-To-Market Podcast, Dave Breshears sits down with host Andrew Monagha...
How to build outbound - Kevin Hopp, CEO and Founder of Hopp Consulting
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - June 04, 2024 19:00 - 46 minutes ★★★★★ - 8 ratingsAre you struggling to generate high-quality opportunities for your cybersecurity solutions? Do you find it challenging to decide between insourcing and outsourcing your sales development functions? How prepared are your sales development representatives (SDRs) to engage in meaningful business co...
What's working in cybersecurity sales in 1H 2024 with Patrick Sheehan, Founder and CRO at RevelUp Partners
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - May 28, 2024 14:00 - 35 minutes ★★★★★ - 8 ratingsAre you seeing results from your efforts to find warm leads for your business development reps in the first half of 2024? How are your authentic marketing messages driving trust and engagement in these recent months? Are you re-evaluating the role of SDRs and BDRs in an AI-driven landscape right...
How to spend $1.5m on marketing to triple ARR with Manny Ataebi, Cybersecurity CMO
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - May 21, 2024 14:00 - 41 minutes ★★★★★ - 8 ratingsHow would you use a $1.5 million marketing budget after securing $20m in Series A funding? Curious about strategies to triple your revenue in the cybersecurity space? Seeking insights on balancing short-term and long-term marketing tactics? In this episode, Andrew Monaghan tackles these pressin...
Questions to answer before you scale a cybersecurity company with Ross Haleliuk, author of Cyber for Builders
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - May 14, 2024 14:00 - 48 minutes ★★★★★ - 8 ratingsAre your cybersecurity solutions truly addressing the market’s top concerns? Can early-stage startups convincingly meet the security demands of large enterprises? How does cultural background influence a cybersecurity leader’s success? In this conversation, we discuss: Challenges faced by ear...
RSAC Innovation Sandbox Finalist: Bedrock Security with CEO, Pranava Adduri
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - May 05, 2024 21:00 - 16 minutes ★★★★★ - 8 ratingsIn this conversation, we discuss: - 👉 The challenges of scaling enterprise data security effectively. - 👉 Bedrock Security's innovative AI-driven solutions for cybersecurity. - 👉 Bedrock's plans for a successful go-to-market year in 2024. About our guest: Pranava Adduri is the CEO and Co-Fo...
RSA Innovation Sandbox Finalist: Mitiga with CTO, Ofer Maor
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - May 03, 2024 14:00 - 14 minutes ★★★★★ - 8 ratingsIn this conversation, we discuss: 👉 How Mitiga addresses security gaps in cloud environments 👉 The importance of simplifying complex security operations data for faster response times 👉 Emerging trends in cybersecurity threats for 2024 and how companies should prepare About our guest: Ofer ...
RSAC Innovation Sandbox Finalist: Mitiga with CTO, Ofer Maor
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - May 03, 2024 14:00 - 14 minutes ★★★★★ - 8 ratingsIn this conversation, we discuss: 👉 How Mitiga addresses security gaps in cloud environments 👉 The importance of simplifying complex security operations data for faster response times 👉 Emerging trends in cybersecurity threats for 2024 and how companies should prepare About our guest: Ofer ...
RSAC Innovation Sandbox Finalist: Rad Security with CEO, Brooke Motta
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - May 02, 2024 14:00 - 12 minutes ★★★★★ - 8 ratingsIn this conversation, we discuss: 👉 Brooke’s adventurous start from lemonade stands to leading a cutting-edge cybersecurity firm. 👉 The unique approach RAD Security employs to identify security threats before they emerge. 👉 Plans for Rad Security's growth and expansion in the coming year. Ab...
RSA Innovation Sandbox Finalist: Rad Security with CEO, Brooke Motta
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - May 02, 2024 14:00 - 12 minutes ★★★★★ - 8 ratingsIn this conversation, we discuss: 👉 Brooke’s adventurous start from lemonade stands to leading a cutting-edge cybersecurity firm. 👉 The unique approach RAD Security employs to identify security threats before they emerge. 👉 Plans for Rad Security's growth and expansion in the coming year. Ab...
RSAC Innovation Sandbox Finalist: P0 Security with CEO, Shashwat Sehgal
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - May 01, 2024 21:00 - 16 minutes ★★★★★ - 8 ratingsIn this conversation we discuss: 🤞 How P0 Security uniquely integrates security without hindering developer workflows. 🤞 The challenges of securing cloud-native technologies and non-human identities. 🤞 P0 Security’s innovative approach to identity governance and administration. About our gue...
RSA Innovation Sandbox Finalist: P0 Security with CEO, Shashwat Sehgal
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - May 01, 2024 21:00 - 16 minutes ★★★★★ - 8 ratingsIn this conversation we discuss: 🤞 How P0 Security uniquely integrates security without hindering developer workflows. 🤞 The challenges of securing cloud-native technologies and non-human identities. 🤞 P0 Security’s innovative approach to identity governance and administration. About our gue...
RSA Innovation Sandbox Finalist: Harmonic Security with CEO, Alastair Paterson
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - April 30, 2024 13:00 - 18 minutes ★★★★★ - 8 ratingsIn this conversation we discuss: 👉 The inception and innovative mission behind Harmonic Security- 👉 How AI technologies are shaping data protection in cybersecurity. About our guest: Alastair Paterson is the co-founder and CEO of Harmonic Security and a seasoned entrepreneur in the cybersec...
RSAC Innovation Sandbox Finalist: Harmonic Security with CEO, Alastair Paterson
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - April 30, 2024 13:00 - 19 minutes ★★★★★ - 8 ratingsIn this conversation we discuss: 👉 The inception and innovative mission behind Harmonic Security- 👉 How AI technologies are shaping data protection in cybersecurity. About our guest: Alastair Paterson is the co-founder and CEO of Harmonic Security and a seasoned entrepreneur in the cybersec...
RSA Innovation Sandbox Finalist: VulnCheck with Jay Wallace, VP of Global Sales
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - April 29, 2024 13:00 - 16 minutes ★★★★★ - 8 ratingsIn this conversation, we discuss: 👉 The unique approach VulnCheck takes to solve cybersecurity issues using less manpower. 👉 The role of machine consumable data in accelerating threat response times. 👉 How VulnCheck’s innovation has made them a finalist at the RSA conference Innovation Sandbox. ...
RSAC Innovation Sandbox Finalist: VulnCheck with Jay Wallace, VP of Global Sales
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - April 29, 2024 13:00 - 16 minutes ★★★★★ - 8 ratingsIn this conversation, we discuss: 👉 The unique approach VulnCheck takes to solve cybersecurity issues using less manpower. 👉 The role of machine consumable data in accelerating threat response times. 👉 How VulnCheck’s innovation has made them a finalist at the RSA conference Innovation Sandbox. ...
Unleashing revenue growth when scaling – Roland Siebelink, CEO at Mid Stage Institute
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - April 23, 2024 14:00 - 38 minutes ★★★★★ - 8 ratingsAre you struggling to align your cybersecurity product with the market's demands? Do day-to-day disagreements in your team hinder overall progress? Are you pondering how to grow sales without diluting your company's focus or overspending? These common issues can be pivotal in either propelling...
Build trust without hyperbole: 3 vendors that get it right with Scott Taschler - Cybersecurity Product Marketer
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - April 10, 2024 20:00 - 35 minutes ★★★★★ - 8 ratingsHave you ever felt that hyperbolic language in your cybersecurity messaging might be doing more harm than good? Are you looking for ways to improve your marketing approach to resonate with today's savvy buyers? How can your company's messaging inspire trust rather than skepticism in a crowded cy...
Positioning Your Cybersecurity Brand to Stand Out - Shlomi Ashkenazy, Positioning Expert at Cybellum
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - April 09, 2024 14:00 - 45 minutes ★★★★★ - 8 ratingsAre you struggling to set your cybersecurity company apart in a crowded market? Do you find it challenging to communicate your product's unique value to the right audience? Are you curious how storytelling and personality can revolutionize your brand's image? In this conversation, we discuss: ...
Hot Marketing Topics for Sales - Gianna Whitver, Co-Founder, Cybersecurity Marketing Society
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - April 02, 2024 15:00 - 50 minutes ★★★★★ - 8 ratingsAre you leveraging your personal brand to boost company revenue? How effective is your intent data in driving targeted marketing efforts? And are you fully capitalizing on opportunities at trade shows like RSA to enhance sales and networking potential? **In this conversation, we discuss:** 👉 Th...
How to adapt to the new cybersecurity buying landscape
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - March 26, 2024 15:00 - 47 minutes ★★★★★ - 8 ratingsSummary In this episode, Andrew interviews Alan Sanderson, a fractional sales leader with over 25 years of experience in software sales and sales leadership. They discuss the changing buyer's journey in the cybersecurity industry and the importance of an online presence. They also explore strate...
3 Big Decisions that Shaped the Silverfort of Today with Hed Kovetz, CEO and Co-Founder
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - December 12, 2023 15:00 - 41 minutes ★★★★★ - 8 ratings**Thought-Provoking Questions:** - How can investing in your employees during challenging times impact your company's long-term success? - What key decisions have shaped your company's direction, and how have they contributed to your revenue growth? - Are you prioritizing long-term partnershi...
Don't let the security questionnaire stall your deals with Kayne McGladrey, Field CISO at Hyperproof
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - October 09, 2023 22:00 - 48 minutes ★★★★★ - 8 ratingsAre you a founder, CEO, leader, or salesperson in the cybersecurity industry? Are you looking to grow your sales and revenue faster? In this episode of the Cybersecurity Startup Revenue Podcast, we dive into one way to avoid having your deals stalled out. 👉 What risks can derail your software d...
How does a reseller evaluate cybersecurity vendors - Ricky Martinez from DigitalEra
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - September 26, 2023 15:00 - 39 minutes ★★★★★ - 8 ratings**Episode Summary: Ricky Martinez @ DigitalEra** 🤔 Are you a cybersecurity startup looking to accelerate your sales and revenue growth? How can you effectively evaluate new vendors and establish mutually beneficial partnerships? Are delighted customers and partners crucial for your success in t...
How to WOW prospects at your cybersecurity startup (and the story of how it worked with Bill Gates)
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - September 21, 2023 12:00 - 15 minutes ★★★★★ - 8 ratings🤔 How can you ensure that prospects truly understand your company's unique value proposition and differentiation? 🤔 What are some common reasons why buyers struggle to understand the differences between cybersecurity vendors in the marketplace? 🤔 How can you engineer "wow moments" in your demo...
How to build your first channel program with Kimber Garrett
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - September 19, 2023 14:00 - 38 minutes ★★★★★ - 8 ratings**Episode Summary:** 🤔 Are you struggling to introduce new technologies to satisfied clients? 📈 Want to simplify your channel program for sales reps? 💼 Curious about balancing partner revenue and innovation? Tune in to this episode of the Cybersecurity Startup Revenue Podcast. 👉 In this conver...
How to Ramp New Sellers Faster - Cracking the Onboarding Code with EJ Easton
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - September 14, 2023 17:00 - 45 minutes ★★★★★ - 8 ratings🤔 Are you struggling to onboard new hires effectively in your cybersecurity startup? 🤔 Do you want to learn how to ramp up new sales reps quickly and make them productive? 🤔 Are you looking for tips to improve your onboarding process and drive revenue growth? 👉 In this conversation with EJ East...
It's not all about ROI or COI! Buyers are emotional humans with John Bissett and Calum Kilgour from Slingshot Edge
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - September 12, 2023 14:00 - 51 minutes ★★★★★ - 8 ratings🤔 Wondering why your ROI message isn't hitting home and driving action from prospects? 🤔 Do you want to learn how to identify champions within organizations and align your offerings with their goals? 🤔 Are you wondering how best to connect and work with prospects? If so, this episode is for you!...
Be Ready to Grow Sales with Partners with Steve Kazan @ Inner Onion
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams - September 05, 2023 14:00 - 36 minutes ★★★★★ - 8 ratingsAre you a cybersecurity company looking to grow your sales and revenue faster? In this episode, we dive into the keys to success with Steve Kazan, founder of Inner Onion. How can you stand out and improve your commitment to your partners? How can you navigate the partner process and achieve quar...
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