What's working in cybersecurity sales in 1H 2024 with Patrick Sheehan, Founder and CRO at RevelUp Partners

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

English - May 28, 2024 14:00 - 35 minutes - 24.4 MB - ★★★★★ - 8 ratings
Marketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: How to spend $1.5m on marketing to triple ARR with Manny Ataebi, Cybersecurity CMO

Next Episode: How to build outbound - Kevin Hopp, CEO and Founder of Hopp Consulting

Are you seeing results from your efforts to find warm leads for your business development reps in the first half of 2024? How are your authentic marketing messages driving trust and engagement in these recent months? Are you re-evaluating the role of SDRs and BDRs in an AI-driven landscape right now?

This episode addresses these current challenges and more, providing valuable insights for sales and marketing leaders looking to accelerate their revenue growth in 2024.

In this conversation we discuss:

👉 The challenges and successes in finding warm leads and leveraging market intelligence in 2024.

👉 How authenticity and trust in marketing and leadership are impacting sales effectiveness this year.

👉 The evolving role and current effectiveness of SDRs/BDRs in outbound marketing amid technological shifts.

About our guest:

Patrick Sheehan is a seasoned sales leader and the Chief Revenue Officer (CRO) and Founder at RevelUp and CRO at Network to Code. With extensive experience in cybersecurity sales, Patrick brings invaluable insights into pipeline management, deal qualification, and the importance of customer-centric strategies in marketing and sales, especially in the evolving market of 2024.

Summary:

Join us for an enlightening episode with Patrick Sheehan, where we dive into practical steps and recent successes in improving cybersecurity sales strategies, the importance of authenticity in marketing, and the evolving role of SDRs and BDRs in 2024. Don't miss out on actionable insights that can help you refine your strategies and drive your business forward this year. Listen to this episode now and start transforming your sales approach.

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