Build trust without hyperbole: 3 vendors that get it right with Scott Taschler - Cybersecurity Product Marketer

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

English - April 10, 2024 20:00 - 35 minutes - 24.6 MB - ★★★★★ - 8 ratings
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Previous Episode: Positioning Your Cybersecurity Brand to Stand Out - Shlomi Ashkenazy, Positioning Expert at Cybellum

Next Episode: Unleashing revenue growth when scaling – Roland Siebelink, CEO at Mid Stage Institute

Have you ever felt that hyperbolic language in your cybersecurity messaging might be doing more harm than good? Are you looking for ways to improve your marketing approach to resonate with today's savvy buyers? How can your company's messaging inspire trust rather than skepticism in a crowded cybersecurity marketplace?

In this conversation, we discuss:

👉 The pitfalls of using hyperbolic language in cybersecurity marketing and its effect on customer trust.

👉 Effective marketing approaches like those of Panther and Lacework, focused on clarity and customer-centric benefits.

👉 Brinqa's nuanced use of emotional language and storytelling avoiding direct competitive bashing.

About our guest:

Scott Taschler shares his wealth of experience in cybersecurity, his transition from a technical sales background to product marketing, and his current dedication to helping companies with positioning and product marketing. His insights stem from past roles at industry heavyweights such as McAfee and Crowdstrike.

Summary:

Today's episode with Scott Taschler delves into creating customer trust through genuine marketing, avoiding hyperbolic pitfalls, and the art of differentiating products in a dynamic market. Tune in for a masterclass on cybersecurity marketing with actionable takeaways.

To connect with Scott Taschler, visit his LinkedIn profile.

Scott Taschler on LinkedIn

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