Latest Loyalty programs Podcast Episodes
Season 4 Episode 5 - Talking Email Marketing and CRM with Special Guest Chad S White
Everybody hates your brand - February 27, 2024 09:08 - 48 minutesIn this episode, we talk to Chad S White. Chad is Head of Research at the Oracle Digital Experience Agency, Author of "Email Marketing Rules”, and contributor at marketing profs, CMSWire and Contributor. Basically, he is the voice of authority on email today. You can hear us chat about Email p...
Season 4 Episode 4 - What makes the Rapha Cycling Club a great loyalty program?
Everybody hates your brand - February 13, 2024 09:24 - 14 minutesIn this episode we look into what makes the Rapha Cycling Club a great loyalty program. We cover the psychology behind its structure, the community it has built, and how it is helping build their brand. External resources: Above Average YouTube Channel - CLICK HERE Rapha 500 YouTube video - ...
Season 4 Episode 3 - Why targeting Gen-Z is really lazy marketing
Everybody hates your brand - January 08, 2024 13:57 - 12 minutesIn this first episode of 2024, we discuss why targeting Gen-Z is really Lazy marketing and why marketers should stop doing it. External resources: Shane Gillis Stand-up clip - CLICK HERE IPSOS data - CLICK HERE Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot T...
Season 4 Episode 2 - Celebrating our 50th episode by talking CX, Behavioural Science and more with Jen Clinehens
Everybody hates your brand - November 28, 2023 09:07 - 49 minutesWe made it to 50 episodes! Admittedly slowly but hey - we got there in the end. To celebrate this milestone Jen Clinehens returns to the podcast. The former co-host of the podcast for the first 30 or so episodes returns to talk CX, AI and Behavioural Science. We also cover building a business,...
Season 4 Episode 1 - Talking data, insight and marketing tech with special guest Susan Rose
Everybody hates your brand - October 31, 2023 09:09 - 42 minutesSeason 4 has arrived and we start with a cracking episode. We talk to Susan Rose who is an expert in customer-centric retail strategy and customer behavioural segmentation. She has worked in this field since joining Dunnhumby in 1991, where she was part of the team that developed and launched th...
Season 3 Episode 11 - Shining the harsh light of the scientific method on the world of advertising and marketing agencies with Special Guest Mark Razzell
Everybody hates your brand - May 31, 2023 08:44 - 40 minutesWe have our first returning guest to the show. Mark Razzell was our first-ever guest in Episode 11 back in October 2020 when he was Director of Data and Insight at Clemenger BBDO in Melbourne, Australia. And we’ve got him back because he has just launched a new venture called Critical Truth wh...
Season 3 Episode 10 - Talking starting, growing and selling marketing agencies with Special Guest Craig Wheeler
Everybody hates your brand - April 25, 2023 06:16 - 37 minutesIn this episode, I talk to the Managing Director and Co-Founder of the marketing agency WDMP Craig Wheeler. We talk about how he started his agency, how they figured out the strategic direction over the years, the pitfalls of the pitch process and more. Audio-Visual assets: Imagery: Photo by ...
Season 3 Episode 9 - Talking data, experimental design, and analytics with Special Guest Mallika Kelkar
Everybody hates your brand - April 11, 2023 20:45 - 38 minutesIn this episode, we talk to Mallika Kelkar, CRM and CX Senior Data Director at global marketing agency Iris Worldwide. We cover the tricky and sometimes seemingly impenetrable world of data analytics within Marketing. We take a journey through Experimental design, how to work with analysts and d...
Season 3 Episode 8 - Talking CX, CRM and customer expectations with Special Guest Lucy Halley
Everybody hates your brand - March 09, 2023 08:31 - 26 minutesWe're back in the world of interviews with a bang. Customer Experience (CX) has been a big focus for clients and agencies alike over the last few years. Luckily, we have an expert in the shape of Lucy Halley - the Executive Head of Strategy at agency Havas CX Helia - to guide us through it in th...
Season 3 Episode 7 - Don't forget to destroy
Everybody hates your brand - February 07, 2023 07:07 - 11 minutesIn this episode, we talk about why marketers shouldn’t be afraid to cut their losses, the 'Rob Recommends' feature covers Mark Ritson's latest article and you get the chance to see my face on a webinar. Perish the thought. External links referenced: The Mark Ritson article. CLICK HERE The We...
Season 3 Episode 6 - Marketing Room 101 Part 2
Everybody hates your brand - December 31, 2022 18:11 - 10 minutesIn this episode, we make some new additions to the "Everybody hates your brand' Marketing Room 101 podcast. Marketing purgatory is starting to get full...... If you want to get in touch to suggest your own proposed entrants you can find us on Twitter and LinkedIn. Maybe you'll get them sent awa...
Season 3 Episode 5 - How golf brands convince golfers to buy the same gear year after year
Everybody hates your brand - November 28, 2022 09:10 - 17 minutesIn this episode, we talk about the marketing tactics that golf brands use in order to convince golfers to spend huge amounts of money to buy essentially the same equipment year after year. We cover three core tactics including some interesting Behavioural Science that you could apply to your own...
Season 3 Episode 4 - Talking Marketing as an entrepreneur with Special Guest Lucy Kirby
Everybody hates your brand - November 07, 2022 08:33 - 23 minutesIn this episode, we are joined by the wonderful Lucy Kirby. An entrepreneur with a background in marketing at both agencies and large clients, we discuss how the marketing lessons she has learned in those environments have translated into marketing with a small budget. Audio-Visual assets: Ima...
Season 3 Episode 3 - What Amazon Prime can teach us about loyalty
Everybody hates your brand - October 20, 2022 18:08 - 14 minutesIn this episode we discuss why Amazon Prime works as a loyalty program and whether a similar program could work for your brand or clients. We also bring back 'Rob Recommends' where we cover two articles that focus on the role of pricing promotions and the dangers of relying on them too heavily...
Season 3 Episode 2 - What AC/DC can teach us about building a brand
Everybody hates your brand - September 20, 2022 23:00 - 16 minutesToday’s podcast is a hard-rockin' one where I talk about what AC/DC can teach us about building a brand. You might not think Marketing Professor Byron Sharp and Hard Rock legends AC/DC have much in common. But it turns out they have a similar view as to how to build a brand - whether they know ...
Season 3 Episode 1 - Talking Marketing recruitment With Zoe Edwards, Principal Recruitment Consultant for The Industry club
Everybody hates your brand - September 07, 2022 10:36 - 31 minutesSeason 3 of 'Everybody hates your brand' kicks off in style. We chat with Zoe Edwards - Principal Recruitment Consultant for The Industry Club. She specialises in Planning/Strategy, Senior Account management and Agency management hires in Creative agencies. Prior to that, she spent fifteen-pl...
Shell Celebrates a Decade of Loyalty Rewards
Loyalty360 Podcast - August 19, 2022 12:00 - 19 minutes ★★★★ - 3 ratingsChris Suess is the Head of Loyalty and CRM at Shell Oil Products US, a subsidiary of Shell plc, the latter of which is a leading multinational energy company with operations in 70 countries with over 13,000 employees in the U.S. alone. Loyalty360 CEO Mark Johnson met with Chris Suess to discuss...
Loyalty360 Loyalty Live | Natasha Janic, Salesforce
Loyalty360 Podcast - August 17, 2022 18:00 - 15 minutes ★★★★ - 3 ratingsLoyalty360's Mark Johnson interviews Natasha Janic, Salesforce, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Wings and Rings Flies Toward Future Growth with AI Integration
Loyalty360 Podcast - August 05, 2022 12:00 - 13 minutes ★★★★ - 3 ratingsBob Bafundo is the COO of Wings and Rings, a Cincinnati-based sports restaurant with locations across the U.S. and internationally. With the recent expansion and more growth in store, the restaurant recently began to test robotics to assist with the workload. Loyalty360 CEO Mark Johnson spoke w...
Loyalty360 Loyalty Live | Zyed Jamoussi and Ken Kaufmann, Unite Nots
Loyalty360 Podcast - August 02, 2022 18:00 - 21 minutes ★★★★ - 3 ratingsLoyalty360's Mark Johnson interviews Zyed Jamoussi and Ken Kaufmann, Unite Nots, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Loyalty360 Loyalty Live | Nancy Gordon, Bakkt
Loyalty360 Podcast - July 19, 2022 18:00 - 24 minutes ★★★★ - 3 ratingsLoyalty360's Mark Johnson interviews Nancy Gordon, Bakkt, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Customers Respond Quickly to Sally Beauty DoorDash Partnership
Loyalty360 Podcast - July 15, 2022 12:00 - 24 minutes ★★★★ - 3 ratingsGabriel Trujillo is Vice President of Customer Marketing at Sally Beauty Holdings, an international specialty retailer of professional salon products and beauty supplies, with almost 5000 locations throughout the United States, Canada, Latin America and Europe. Loyalty360 CEO Mark Johnson met w...
Loyalty360 Loyalty Live | Matt Kates, Clarus Commerce
Loyalty360 Podcast - July 12, 2022 18:00 - 28 minutes ★★★★ - 3 ratingsLoyalty360's Mark Johnson interviews Matt Kates, Clarus Commerce, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Global Hotel Alliance Finds Strength in Numbers
Loyalty360 Podcast - July 01, 2022 13:00 - 20 minutes ★★★★ - 3 ratingsKristi Gole is Vice President and Head of Product at Global Health Alliance, a worldwide hospitality alliance comprised of 800 upscale and luxury hotels among 40 independent hotel brands in over 100 countries. Loyalty360 met with Kristi Gole to discuss the brand's comprehensive GHA Discovery re...
Loyalty360 Loyalty Live | Rachel Bicking, Tenerity
Loyalty360 Podcast - June 28, 2022 18:00 - 20 minutes ★★★★ - 3 ratingsLoyalty360's Mark Johnson interviews Rachel Bicking, Tenerity, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
ExxonMobil Partnerships Deepen Customer Loyalty Efforts
Loyalty360 Podcast - June 27, 2022 13:00 - 17 minutes ★★★★ - 3 ratingsTroy Simms is the Director of Business Development for U.S. retail fuel partnerships at ExxonMobil one of the largest international publicly traded energy companies, and the largest direct descendant of John D. 'Rockefeller's Standard Oil. Loyalty360 CEO Mark Johnson met with Simms to discuss t...
Loyalty360 Loyalty Live | Suman Mahalanabis and Padmashwini Raghunathan, TCS
Loyalty360 Podcast - June 14, 2022 04:00 - 23 minutes ★★★★ - 3 ratingsLoyalty360's Mark Johnson interviews Suman Mahalanabis and Padmashwini Raghunathan, TCS, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Loyalty360 Loyalty Live | Cassie Preston, Baesman
Loyalty360 Podcast - May 31, 2022 18:00 - 16 minutes ★★★★ - 3 ratingsLoyalty360's Mark Johnson interviews Cassie Preston, Baesman, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Strategic Partnerships and Brand Advocates Key to Wing Shack’s Success during Pandemic
Loyalty360 Podcast - May 27, 2022 12:00 - 21 minutes ★★★★ - 3 ratingsDoug Baker is the Director of Marketing for Wing Shack Wings, an independent restaurant in Northern Colorado with a very loyal following of brand ambassadors. Loyalty360 CEO Mark Johnson spoke with Doug Baker to discuss the brand’s customer loyalty efforts, brand advocacy and the challenges the...
MGM Wagers Big on Non-Gaming Loyalty Members
Loyalty360 Podcast - May 25, 2022 12:00 - 25 minutes ★★★★ - 3 ratingsAnil Mansukhani is the VP of Loyalty Marketing for MGM Resorts International, a global hospitality and entertainment company known in part for its glamourous Las Vegas resorts, but also encompassing luxury hotel and gaming properties across the U.S. and in China. Loyalty360 CEO Mark Johnson met...
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