ExxonMobil Partnerships Deepen Customer Loyalty Efforts

Loyalty360 Podcast

English - June 27, 2022 13:00 - 17 minutes - 12.4 MB - ★★★★ - 3 ratings
Management Business Marketing customer loyalty loyalty programs customer experience rewards program voc marketing trends brand loyalty channel loyalty analytics personalization Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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Troy Simms is the Director of Business Development for U.S. retail fuel partnerships at ExxonMobil one of the largest international publicly traded energy companies, and the largest direct descendant of John D. 'Rockefeller's Standard Oil.

Loyalty360 CEO Mark Johnson met with Simms to discuss the brand's Exxon Mobil Rewards+ program, its recent partnership with Walmart, and how changes in the customer landscape have impacted brand loyalty.