Shell Celebrates a Decade of Loyalty Rewards
Loyalty360 Podcast
English - August 19, 2022 12:00 - 19 minutes - 13.5 MB - ★★★★ - 3 ratingsManagement Business Marketing customer loyalty loyalty programs customer experience rewards program voc marketing trends brand loyalty channel loyalty analytics personalization Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Loyalty360 Loyalty Live | Natasha Janic, Salesforce
Chris Suess is the Head of Loyalty and CRM at Shell Oil Products US, a subsidiary of Shell plc, the latter of which is a leading multinational energy company with operations in 70 countries with over 13,000 employees in the U.S. alone.
Loyalty360 CEO Mark Johnson met with Chris Suess to discuss the 10-year anniversary of the brand’s Fuel Rewards loyalty program, the program’s other brand participants, and the company’s overall customer loyalty strategies.