MGM Wagers Big on Non-Gaming Loyalty Members

Loyalty360 Podcast

English - May 25, 2022 12:00 - 25 minutes - 17.7 MB - ★★★★ - 3 ratings
Management Business Marketing customer loyalty loyalty programs customer experience rewards program voc marketing trends brand loyalty channel loyalty analytics personalization Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Cohesive Customer Loyalty Program Encompasses “ALL of Accor”

Next Episode: Strategic Partnerships and Brand Advocates Key to Wing Shack’s Success during Pandemic

Anil Mansukhani is the VP of Loyalty Marketing for MGM Resorts International, a global hospitality and entertainment company known in part for its glamourous Las Vegas resorts, but also encompassing luxury hotel and gaming properties across the U.S. and in China.

Loyalty360 CEO Mark Johnson met with Anil Mansukhani to discuss the company's recently rebranded loyalty program, MGM Rewards, the benefits of partnerships in customer loyalty, and challenges faced in today’s changing travel and entertainment industry.