Latest Googlemarketingplatform Podcast Episodes

Unlocking future-proof solutions for B2B marketers

Search Laboratory Podcast - April 25, 2023 09:22 - 40 minutes
In this thought-provoking podcast, a team of digital marketing experts deep-dive into the pressing challenges that B2B marketers are grappling with today. From navigating the complex economic landscape to effectively identifying and engaging with multiple decision-makers, the team offers insight...

The challenges in travel marketing and the road to digital maturity

Search Laboratory Podcast - October 21, 2022 11:52 - 47 minutes
In this episode, we are joined by Sarah Fowler, Head of Brand & Acquisition at Riviera Travel, and Lennert De Jong, President at Planet and former CCO at citizenM Hotels. Together they reflect on the turbulence the pandemic caused for the travel, tourism and hospitality sector and how they dealt...

The changing landscape of data privacy and what marketers need to know

Search Laboratory Podcast - July 22, 2022 14:22 - 34 minutes
In this episode, Search Laboratory’s Founder Ian Harris, is joined by Jimmy McCann, Head of Digital Strategy, and Pete Whitmarsh, Head of Paid Media. They are also joined by Meghan Bazaman, Senior Marketing Analyst at Getapp, a Gartner company, to discuss the ever-changing landscape of data priv...

Unlocking Retail Data to Drive True Business Growth

Search Laboratory Podcast - June 28, 2022 07:00 - 37 minutes
In this episode, Search Laboratory's Founder, Ian Harris is joined by Dave Howlett, Data Solutions Architect and Anita Klinkosz, Digital Strategist. The team are also joined by Raymond Yao, Senior Marketing Lead APAC at Mulberry and Mark Harrison, Ecommerce Manager at Salonwear Direct. They discu...

Digital Marketing Trends and Predictions for 2022

Search Laboratory Podcast - January 26, 2022 16:37 - 42 minutes
In this podcast episode, Search Laboratory’s CEO, Chris Attewell, is joined by Leonie Mann, Head of Technical SEO, Pete Whitmarsh, Head of Paid Media, James Kenny, Head of Programmatic and Jimmy McCann, Head of Digital Strategy. The team are also joined by Julia Munder, International Marketing D...

What is Business Intelligence and How Can it Transform Your Business

Search Laboratory Podcast - December 07, 2021 15:16 - 48 minutes
In this episode, Search Laboratory’s Founder, Ian Harris is joined by Mike Walkden, Head of Business Intelligence, Jimmy McCann, Head of Digital Strategy and Heidrun Luyt, former Chief Marketing Officer of IG Group. They unpick what business intelligence actually is, how data gathering has chang...

Black Friday 2021 Predictions, Trends and Opportunities for Brands

Search Laboratory Podcast - October 14, 2021 09:43 - 39 minutes
In this episode, Search Laboratory's Founder, Ian Harris, is joined by a team of experts to discuss the lessons learned from last year's holiday season, the trends across digital channels and their predictions on the role of the high street this year. They recommend strategies to maximise your B...

The End of Third-party Cookies and The Future of Privacy

Search Laboratory Podcast - May 29, 2021 13:11 - 50 minutes
In this podcast episode, Search Laboratory’s Founder, Ian Harris and the team discuss the phasing out of third-party cookies and the future of privacy. They explore the effects of changes to tracking and analytics and what marketers should be doing right now.  

Digital Marketing Predictions For 2021

Search Laboratory Podcast - December 06, 2020 19:49 - 38 minutes
In this podcast episode, Search Laboratory’s Founder, Ian Harris, is joined by Jimmy McCann, Head of Digital Strategy, Pete Whitmarsh, Head of Paid Media, and Rob Marsden, Head of Digital - Earned and Owned to discuss the long-term effects of COVID-19 on various sectors and how it's accelerated ...

Cookies + Tracking: What It Means For Marketers

Search Laboratory Podcast - July 09, 2020 12:55 - 38 minutes
In this podcast episode, Search Laboratory’s Founder, Ian Harris, is joined by Paul Shearing, Head of Analytics and Data Science, Pete Whitmarsh, Head of Paid Media, and Jimmy McCann, Head of Digital Strategy, to discuss the specific problems ITP and cookies are causing for marketers, some of th...

Kick-starting your marketing in a post-pandemic world

Search Laboratory Podcast - May 27, 2020 13:55 - 33 minutes
The coronavirus crisis has changed the way consumers behave, with many verticals experiencing a drop in sales, and others experiencing an increase in demand. In this episode, Search Laboratory's Ian Harris, joined by Rob Marsden, Head of Digital - Earned and Owned, and Pete Whitmarsh, Head of Pa...

Digital Marketing Trends and Predictions for 2020

Search Laboratory Podcast - January 23, 2020 14:46 - 35 minutes
In our first podcast, Search Laboratory's Ian Harris, joined by Rob Marsden, Head of SEO and Pete Whitmarsh, Head of Paid Media, discuss the role of artificial intelligence and machine learning over the past year and where they expect this trend to go in the year ahead. They also delve into the ...