Search Laboratory Podcast
12 episodes - English - Latest episode: about 1 year ago -Get the latest digital marketing insights from the Search Laboratory podcast.
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Episodes
Unlocking future-proof solutions for B2B marketers
April 25, 2023 09:22 - 40 minutes - 55.6 MBIn this thought-provoking podcast, a team of digital marketing experts deep-dive into the pressing challenges that B2B marketers are grappling with today. From navigating the complex economic landscape to effectively identifying and engaging with multiple decision-makers, the team offers insightful perspectives on what it takes to succeed in the B2B world. They explore the role of cutting-edge technologies like AI and machine learning in modern marketing and speculate on how these tools will...
The challenges in travel marketing and the road to digital maturity
October 21, 2022 11:52 - 47 minutes - 65.6 MBIn this episode, we are joined by Sarah Fowler, Head of Brand & Acquisition at Riviera Travel, and Lennert De Jong, President at Planet and former CCO at citizenM Hotels. Together they reflect on the turbulence the pandemic caused for the travel, tourism and hospitality sector and how they dealt with the disruption. The team explore the challenges and opportunities the travel industry faces as it gets back on its feet, how to build a strategy to scale activity as demand increases, and how yo...
The changing landscape of data privacy and what marketers need to know
July 22, 2022 14:22 - 34 minutes - 47.5 MBIn this episode, Search Laboratory’s Founder Ian Harris, is joined by Jimmy McCann, Head of Digital Strategy, and Pete Whitmarsh, Head of Paid Media. They are also joined by Meghan Bazaman, Senior Marketing Analyst at Getapp, a Gartner company, to discuss the ever-changing landscape of data privacy and what marketers need to know. They cover the various changes to data privacy in recent years, and the impact on analytics, as well as marketing tracking and execution. They also explore complia...
Unlocking Retail Data to Drive True Business Growth
June 28, 2022 07:00 - 37 minutes - 51.4 MBIn this episode, Search Laboratory's Founder, Ian Harris is joined by Dave Howlett, Data Solutions Architect and Anita Klinkosz, Digital Strategist. The team are also joined by Raymond Yao, Senior Marketing Lead APAC at Mulberry and Mark Harrison, Ecommerce Manager at Salonwear Direct. They discuss the key issues that retailers face, such as stock issues and returns, establishing the impact of product margins, revenue versus profit, and incorporating customer lifetime value. Exploring the imp...
Digital Marketing Trends and Predictions for 2022
January 26, 2022 16:37 - 42 minutes - 59.1 MBIn this podcast episode, Search Laboratory’s CEO, Chris Attewell, is joined by Leonie Mann, Head of Technical SEO, Pete Whitmarsh, Head of Paid Media, James Kenny, Head of Programmatic and Jimmy McCann, Head of Digital Strategy. The team are also joined by Julia Munder, International Marketing Director of luxury leather goods brand Maxwell-Scott. In the face of a cookie-less landscape, the next generation of Google’s Analytics and marketplaces’ immense growth, the team discuss the current an...
What is Business Intelligence and How Can it Transform Your Business
December 07, 2021 15:16 - 48 minutes - 68.2 MBIn this episode, Search Laboratory’s Founder, Ian Harris is joined by Mike Walkden, Head of Business Intelligence, Jimmy McCann, Head of Digital Strategy and Heidrun Luyt, former Chief Marketing Officer of IG Group. They unpick what business intelligence actually is, how data gathering has changed over the years and how a myriad of data sources are then used to create a data-driven digital strategy. They explore examples of what can be done, and the tools you can use at different stages in y...
Black Friday 2021 Predictions, Trends and Opportunities for Brands
October 14, 2021 09:43 - 39 minutes - 55.5 MBIn this episode, Search Laboratory's Founder, Ian Harris, is joined by a team of experts to discuss the lessons learned from last year's holiday season, the trends across digital channels and their predictions on the role of the high street this year. They recommend strategies to maximise your Black Friday sales, including taking into account the lifetime value of a customer, best practices for using automated bid strategies, adapting a bespoke media strategy for marketplaces and tapping int...
The End of Third-party Cookies and The Future of Privacy
May 29, 2021 13:11 - 50 minutes - 69.7 MBIn this podcast episode, Search Laboratory’s Founder, Ian Harris and the team discuss the phasing out of third-party cookies and the future of privacy. They explore the effects of changes to tracking and analytics and what marketers should be doing right now.
Digital Marketing Predictions For 2021
December 06, 2020 19:49 - 38 minutes - 52.4 MBIn this podcast episode, Search Laboratory’s Founder, Ian Harris, is joined by Jimmy McCann, Head of Digital Strategy, Pete Whitmarsh, Head of Paid Media, and Rob Marsden, Head of Digital - Earned and Owned to discuss the long-term effects of COVID-19 on various sectors and how it's accelerated the shift to online. They explore the changing role of automation, AI and machine learning in digital marketing. The team considers the future of cookies and the growth of other channels, such as mark...
Cookies + Tracking: What It Means For Marketers
July 09, 2020 12:55 - 38 minutes - 54.3 MBIn this podcast episode, Search Laboratory’s Founder, Ian Harris, is joined by Paul Shearing, Head of Analytics and Data Science, Pete Whitmarsh, Head of Paid Media, and Jimmy McCann, Head of Digital Strategy, to discuss the specific problems ITP and cookies are causing for marketers, some of the solutions to these problems and what the future will look like regarding this growing issue.
Kick-starting your marketing in a post-pandemic world
May 27, 2020 13:55 - 33 minutes - 47.1 MBThe coronavirus crisis has changed the way consumers behave, with many verticals experiencing a drop in sales, and others experiencing an increase in demand. In this episode, Search Laboratory's Ian Harris, joined by Rob Marsden, Head of Digital - Earned and Owned, and Pete Whitmarsh, Head of Paid Media, and Jimmy McCann, Head of Digital Strategy discuss how to know when to ramp marketing back up again, the different tactics that may be required and what you should be doing now.
Digital Marketing Trends and Predictions for 2020
January 23, 2020 14:46 - 35 minutes - 68.1 MBIn our first podcast, Search Laboratory's Ian Harris, joined by Rob Marsden, Head of SEO and Pete Whitmarsh, Head of Paid Media, discuss the role of artificial intelligence and machine learning over the past year and where they expect this trend to go in the year ahead. They also delve into the effects of voice search and the rise of Marketplaces on SEO and PPC, and the future of data collection and protection for marketers.