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Unlocking Retail Data to Drive True Business Growth
Search Laboratory Podcast
English - June 28, 2022 07:00 - 37 minutes - 51.4 MBMarketing Business Technology google ppc business digitalmarketing googlemarketingplatform marketing seo Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Digital Marketing Trends and Predictions for 2022
In this episode, Search Laboratory's Founder, Ian Harris is joined by Dave Howlett, Data Solutions Architect and Anita Klinkosz, Digital Strategist. The team are also joined by Raymond Yao, Senior Marketing Lead APAC at Mulberry and Mark Harrison, Ecommerce Manager at Salonwear Direct. They discuss the key issues that retailers face, such as stock issues and returns, establishing the impact of product margins, revenue versus profit, and incorporating customer lifetime value. Exploring the importance of tracking the right data to unlock the insights that will lead to true business growth.