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Cookies + Tracking: What It Means For Marketers
Search Laboratory Podcast
English - July 09, 2020 12:55 - 38 minutes - 54.3 MBMarketing Business Technology google ppc business digitalmarketing googlemarketingplatform marketing seo Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Kick-starting your marketing in a post-pandemic world
Next Episode: Digital Marketing Predictions For 2021
In this podcast episode, Search Laboratory’s Founder, Ian Harris, is joined by Paul Shearing, Head of Analytics and Data Science, Pete Whitmarsh, Head of Paid Media, and Jimmy McCann, Head of Digital Strategy, to discuss the specific problems ITP and cookies are causing for marketers, some of the solutions to these problems and what the future will look like regarding this growing issue.