Digital Marketing Predictions For 2021
Search Laboratory Podcast
English - December 06, 2020 19:49 - 38 minutes - 52.4 MBMarketing Business Technology google ppc business digitalmarketing googlemarketingplatform marketing seo Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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In this podcast episode, Search Laboratory’s Founder, Ian Harris, is joined by Jimmy McCann, Head of Digital Strategy, Pete Whitmarsh, Head of Paid Media, and Rob Marsden, Head of Digital - Earned and Owned to discuss the long-term effects of COVID-19 on various sectors and how it's accelerated the shift to online. They explore the changing role of automation, AI and machine learning in digital marketing. The team considers the future of cookies and the growth of other channels, such as marketplaces.