What is Business Intelligence and How Can it Transform Your Business
Search Laboratory Podcast
English - December 07, 2021 15:16 - 48 minutes - 68.2 MBMarketing Business Technology google ppc business digitalmarketing googlemarketingplatform marketing seo Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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In this episode, Search Laboratory’s Founder, Ian Harris is joined by Mike Walkden, Head of Business Intelligence, Jimmy McCann, Head of Digital Strategy and Heidrun Luyt, former Chief Marketing Officer of IG Group. They unpick what business intelligence actually is, how data gathering has changed over the years and how a myriad of data sources are then used to create a data-driven digital strategy. They explore examples of what can be done, and the tools you can use at different stages in your business intelligence journey.