Latest Digitaladvertising Podcast Episodes
152. How To Avoid Overspending in Your Programmatic Ad Campaign
The Programmatic Digest - July 16, 2024 17:57 - 2 minutes - Video ★★★★★ - 23 ratingsJoin The Free Training Sponsored by Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune 🗓️ Thursday July 25th at 10 AM EST Can’t join Live? No problem, register and you’ll receive the recording to review after ✅ Extra Bonus if you join Live In this trai...
151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1
The Programmatic Digest - July 09, 2024 18:47 - 40 minutes ★★★★★ - 23 ratingsThe YouTube vodcast may be more beneficial considering I walk through it and illustrate it all. https://youtu.be/5e8CWp3itHk New Reach and Frequency® program starting soon! Sign Up Here: https://www.reachandfrequency.live/courses/program This podcast was pulled from a live training we did...
Episode 257 / Beverly Jackson / Zillow / Vice President of Brand and Product Marketing
Shiny New Object - a Marketing Podcast - July 08, 2024 16:03 - 26 minutes ★★★★★ - 1 ratingHow is Zillow revolutionising home buying using AR and new tech like the Apple Vision Pro? Why is unplugging better than being always on? And why should all marketers keep their data scientists around the table at all steps in the creative process? Find out all these answers and more in the la...
150. WTF is Programmatic Curation And Why Is It Important
The Programmatic Digest - July 02, 2024 14:32 - 34 minutes ★★★★★ - 23 ratingsNew Reach and Frequency® program starting soon! Sign Up Here: https://www.reachandfrequency.live/courses/program Checkout this podcast on YouTube: https://www.youtube.com/watch?v=9q5GXfAI5Bc&list=PPSV Say goodbye to the outdated 'set it and forget it' mindset; we're here to show you why...
Episode 256 / Constantin Hourmouzis / PwC Germany / Senior Manager | Data Driven Marketing
Shiny New Object - a Marketing Podcast - June 17, 2024 15:45 - 23 minutes ★★★★★ - 1 ratingOn this latest episode of the Shiny New Object podcast, explore how marketers can maximise the value of data through strategic use of customer data platforms. Constantin Hourmouzis, Senior Manager | Data Driven Marketing at PwC Germany, shares best practices for CDP implementation and insights ...
Episode 255 / Leandro Chique / Philips / Marketing Director - Strategic Adjacencies
Shiny New Object - a Marketing Podcast - June 03, 2024 13:21 - 28 minutes ★★★★★ - 1 ratingLeandro Chique, Marketing Director - Strategic Adjacencies at Philips, sees the development of AI and technology in data driven marketing as a huge opportunity for improving consumer health. His Shiny New Object is all about using data to scale and drive consumer or patient engagement, to drive ...
Episode 254 / Brett Richardson / Chobani / Director of Media and Marketing
Shiny New Object - a Marketing Podcast - May 20, 2024 13:51 - 31 minutes ★★★★★ - 1 ratingOur latest guest on the Shiny New Object Podcast, Brett Richardson, is the Director of Media and Marketing at Chobani, where he works closely with retailers across the US to optimise media investment for the brand. This is why his shiny new object is retail media, thanks to the insights and ad...
Episode 253 / Mikko Vesterinen / Valmet / Senior Manager, Digital & Data-Driven Marketing
Shiny New Object - a Marketing Podcast - May 14, 2024 07:54 - 20 minutes ★★★★★ - 1 ratingFind out how data-driven marketers can effectively measure marketing impact and brand growth in B2B environments through behavioral insights, networking with customers, and defining strategic and tactical key performance indicators. Valmet's Mikko Vesterinen also shares how he's using data and b...
149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns
The Programmatic Digest - May 14, 2024 02:58 - 37 minutes ★★★★★ - 23 ratings......Adalytic's report..... The revelations from Adalytics' March report are a “wakeup” call to demand higher standards across digital advertising platforms. I take you through the implications, discussing the performance of SSPs and DSPs certified by the Trustworthy Accountability Group (TAG...
Episode 252 / Emre Acikel / Bayer / Global Head Data Driven Marketing
Shiny New Object - a Marketing Podcast - May 07, 2024 09:13 - 27 minutes ★★★★★ - 1 ratingBayer's Global Head of Data Driven Marketing Emre Acikel discusses how integrating creative and media analytics has improved marketing campaign effectiveness at Bayer by up to 15% by revealing which creatives and audiences perform best. He also explains how connecting creatives to campaign da...
S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital
The Programmatic Digest - May 03, 2024 02:15 - 41 minutes ★★★★★ - 23 ratingsLa masterclass de Diana Moyano: desde estrategias prácticas hasta consejos expertos, analizamos cómo los publishers pueden mantener la relevancia y la efectividad de sus estrategias de segmentación de usuarios sin depender de cookies. Únete a nosotros mientras desentrañamos los desafíos y descub...
Episode 251 / Christina Rapsomanikis / Mars / Global VP Digital & e-Commerce
Shiny New Object - a Marketing Podcast - April 26, 2024 09:19 - 26 minutes ★★★★★ - 1 ratingChristina Rapsomanikis is a digital growth leader who's worked across CPG, luxury businesses, and now leads the Digital and e-commerce arm of Mars Pet Nutrition. In this latest episode of the Shiny New Object Podcast, she shares her favorite marketing book, the importance of psychological safe...
Episode 250 / Idil Cakim / Audacy / Senior Vice President, Research and Insights
Shiny New Object - a Marketing Podcast - April 23, 2024 09:09 - 22 minutes ★★★★★ - 1 ratingFind out about the importance of staying concise and driving your point home with confidence from Idil Cakim, Senior Vice President, Research and Insights, at Audacy. Her Shiny New Object is the connection between creative and sonic elements and performance metrics. She's been learning what make...
Episode 249 / Patrick Janssen / Cisco / Partner Marketing Manager
Shiny New Object - a Marketing Podcast - April 16, 2024 09:43 - 22 minutes ★★★★★ - 1 ratingAligning sales and marketing objectives and data exchanges seems a no brainer, yet so many organisations simply don't do it, says Patrick Janssen, Cisco's Partner Marketing Manager. It's why he's picked it as his shiny new object. Tune in to learn more about alignment and its benefits for data...
148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites
The Programmatic Digest - April 16, 2024 06:00 - 42 minutes ★★★★★ - 23 ratingsCould your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel thes...
147. Transforming Ad Agencies with Automated Programmatic Solutions
The Programmatic Digest - April 10, 2024 06:00 - 43 minutes ★★★★★ - 23 ratingsHélène Parker and Sergey from EPOM dive into maximizing agency efficiency and productivity, navigating the programmatic ad tech landscape. They underscore the role of programmatic traders in driving revenue and share EPOM's advanced technology empowering precise media buying. Balancing intuiti...
Episode 248 / Marie Casimir Fallon / Bimbo Bakeries USA / Senior Director of Media, Analytics and Content
Shiny New Object - a Marketing Podcast - April 08, 2024 07:18 - 24 minutes ★★★★★ - 1 ratingFor Bimbo Bakeries' Senior Director of Media, Analytics and Content, AI continues to be a shiny new object especially when it comes to brainstorming and to content creation on a budget. On the latest podcast episode, Marie Fallon talks about how brands with low budgets can have better access to ...
146. A Buyer's Introduction to Supply Path Optimization
The Programmatic Digest - April 04, 2024 19:33 - 1 hour ★★★★★ - 23 ratingsHere’s a training I lead on LinkedIN and YouTube live in March on How to create a Supply Path Toolbox as a programmatic trader and buyer. I guide you through practical examples, including a live report analysis, offering a tangible grasp of optimizing a site's supply. We explore the importance ...
Episode 247 / Jeremy Nye / Just Eat Takeaway.com / Senior Insight Manager, Global
Shiny New Object - a Marketing Podcast - April 01, 2024 12:44 - 23 minutes ★★★★★ - 1 ratingWhat do street names have to do with marketing planning? How do TV drama characters inspire marketing strategies? And how does Just Eat try to get closer to their consumers? Find out all this and more, including top data driven marketing tips and career advice for students, from the latest epi...
The Secrets to Marketing a Global Sustainable Brand | Lee Price (Allbirds)
The Marketer's Debrief - March 27, 2024 12:30 - 19 minutesIn our first episode of the new series, Billy interviews Lee Price, Global Communications Director of sustainable sneaker company, Allbirds, to uncover the secrets to marketing a global sustainable brand. In this fascinating 20-minute conversation, they discuss: The challenges of marketing a ...
Episode 246 / Mark Sandys / Diageo / Chief Innovation Officer
Shiny New Object - a Marketing Podcast - March 27, 2024 10:09 - 35 minutes ★★★★★ - 1 ratingMark Sandys' career with Diageo started in 1997 and has taken him around the world, working in the brand's marketing and commercial areas all this time. Today, he is the Chief Innovation Officer, shaping the future of the way that people socialise. His Shiny New Object is Diageo's very own Dis...
Introducing The Marketer's Debrief podcast
The Marketer's Debrief - March 21, 2024 03:00 - 1 minuteThis is The Marketer’s Debrief podcast from Journey Further. The quickest wrap-up meeting you’ll ever join. Each episode, we sit down with influential marketers to explore the campaigns, innovations and strategies shaping the industry - in under 20 minutes.
Episode 245 / Victoria Kerr / Uber for Business / Director of Marketing EMEA & APAC
Shiny New Object - a Marketing Podcast - March 19, 2024 09:10 - 18 minutes ★★★★★ - 1 ratingEver wondered by B2B marketing seems to be left behind when it comes to technological innovation, a "poor cousin" of B2C marketing? The tide is turning, according to Uber for Business' Victoria Kerr, who sees data driven marketing becoming more exciting and consumer-driven. On the latest epis...
Episode 244 / Natalia Horvath / Diageo / Head of Customer Marketing and Omnichannel Development, Global Reserve
Shiny New Object - a Marketing Podcast - March 11, 2024 11:19 - 20 minutes ★★★★★ - 1 ratingOn the latest Shiny New Object Podcast episode, Natalia Horvath, Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo, gives us a history of channel marketing to today's newest approach - channel-less marketing. Natalia believes marketers need to understand touchpo...
Episode 244 / Natalia Horvath / Former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo
Shiny New Object - a Marketing Podcast - March 11, 2024 11:19 - 20 minutes ★★★★★ - 1 ratingOn the latest Shiny New Object Podcast episode, Natalia Horvath, Former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo, gives us a history of channel marketing to today's newest approach - channel-less marketing. Natalia believes marketers need to understand ...
Episode 243 / Grant McKenzie / Asahi Europe & International / Chief Marketing Officer
Shiny New Object - a Marketing Podcast - March 04, 2024 14:44 - 26 minutes ★★★★★ - 1 ratingOn the latest episode we talk to CMO of Asahi Europe & International, Grant McKenzie, who shares why he's also embraced AI as his Shiny New Object. His focus is on how AI can help marketers be better and more profound, leaving the day-to-day jobs aside. Find out why international assignments ...
145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso
The Programmatic Digest - March 04, 2024 06:00 - 25 minutes ★★★★★ - 23 ratingsOur host, Hélène Parker, explores programmatic advertising with Manal Saho from Preciso, tracing her journey from business administration to leading Preciso’s global sales team. We uncover Preciso’s budget-friendly DSP solutions and the impact of international collaboration in the ever-evolving ...
Episode 242 / Tina Tonielli / Haleon / US and North American Lead, Consumer and Business Insights and Analytics
Shiny New Object - a Marketing Podcast - February 27, 2024 05:37 - 29 minutes ★★★★★ - 1 ratingWhile some insights pros prefer to float on the surface of data, Tina Tonielli is unafraid to take a deep dive. On the latest episode of the Shiny New Object podcast, Haleon's US and North American Lead, Consumer and Business Insights and Analytics, shares how she swims laps in raw data sources ...
144. A Deep Dive into the Evolution of Gaming Advertising With Playwire
The Programmatic Digest - February 26, 2024 05:00 - 38 minutes ★★★★★ - 23 ratingsJoin me, Hélène Parker, as I chat with Playwire's CEO, Jason Dubin, about his unique journey from dentistry to digital media mastery. Discover the captivating realm of programmatic advertising and the dynamic world of video games as Jason unveils the intricacies of ad technology. We dive into Pl...
S17. Supply Path Optimization con Antonio Minuta de Freestar
The Programmatic Digest - February 22, 2024 06:44 - 33 minutes ★★★★★ - 23 ratings¿QUÉ ES SPO? En este episodio, Antonio Minuta de Freestar comparte su experiencia y conocimientos sobre el mundo de los publishers en el mercado. Fue un gran episodio lleno de insights sobre los distintos approaches y desafíos que se enfrentan los publishers a la hora de optimizar sus demandas. ...
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