144. A Deep Dive into the Evolution of Gaming Advertising With Playwire

The Programmatic Digest

English - February 26, 2024 05:00 - 38 minutes - 31.1 MB - ★★★★★ - 23 ratings
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Join me, Hélène Parker, as I chat with Playwire's CEO, Jason Dubin, about his unique journey from dentistry to digital media mastery. Discover the captivating realm of programmatic advertising and the dynamic world of video games as Jason unveils the intricacies of ad technology. We dive into Playwire's operations, simplifying complexities for content creators, and explore the vital role of brand safety in upholding content integrity.

We explore the impact of ad serving technologies like open and header bidding, navigating the challenge of placing ads in the right context for real engagement. Jason's transition from Intergi to Playwire underscores the significance of a name in the digital landscape and the ongoing quest to protect brands and audiences.

We also uncover surprising demographic shifts in gaming, with moms emerging as influential gamers. Learn about seamlessly integrating ads into games without disrupting immersion and the potential of platforms like Roblox for innovative brand partnerships. Gain insights into the future of gaming advertising.

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

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Timestamp:

00:00:10 - Jobs in Adtech

00:06:11 - Navigating the Changing Tech Industry

00:18:11 - Direct Versus Programmatic

00:25:29 - Gaming's Impact and Engagement Expands

00:28:35 - Protecting Brand Integrity in Gaming

00:35:00 - Learning and Growth in Leadership

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

Jayson Dubin

Jayson Dubin | LinkedIn

http://www.playwire.com

Playwire (@playwireofficial) • Instagram photos and videos

Meet The Team:

Hélène Parker - Chief Programmatic Coach

Helene Parker Consulting LLC

Programmatic Media Experts | LinkedIn

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