145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso

The Programmatic Digest

English - March 04, 2024 06:00 - 25 minutes - 23.3 MB - ★★★★★ - 23 ratings
Business advertisinganalytics digitaladvertising displayads heleneparkerconsulting paidmedia programmatic programmaticadvertising programmaticmedia programmaticsensei search Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 144. A Deep Dive into the Evolution of Gaming Advertising With Playwire

Next Episode: 146. A Buyer's Introduction to Supply Path Optimization

Our host, Hélène Parker, explores programmatic advertising with Manal Saho from Preciso, tracing her journey from business administration to leading Preciso’s global sales team. We uncover Preciso’s budget-friendly DSP solutions and the impact of international collaboration in the ever-evolving digital advertising landscape.

We also dive into the staying power of first-party cookies, effective programmatic campaigns, and strategic ad spend allocation. Highlighting transparency, integrating Google Analytics (Shout out to ClickVoyant), and aligning client expectations for campaign success.

Gratitude to Manal for insights, emphasizing clear communication and education on programmatic metrics.

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

We can help 2 ways:

Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall (🌟Request a sample training roadmap❗️)

Hire people from our program mentioned above

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:10 - Jobs in Adtech

00:00:24 - International Collaboration in Programmatic Advertising

00:07:41 - Discussion on Cookie Deprecation

00:10:33 - First-Party Cookies and Advertising Strategy Importance

00:14:39 - Partnership Considerations and Recommendations (Shoutout to ClickVoyant - Your GA4 angels)

00:16:46 - Importance of Transparency in Marketing

00:25:11 - Expressing Gratitude and Farewell

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

Manal Saho

https://www.linkedin.com/in/manal-saho-aab848142/

https://preciso.net

Meet The Team:

Hélène Parker - Chief Programmatic Coach

Helene Parker Consulting LLC

Programmatic Media Experts | LinkedIn

Learn Programmatic

As a TEAM

As a Programmatic Ninja

Programmatic Coaching Newsletter