150. WTF is Programmatic Curation And Why Is It Important

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Say goodbye to the outdated 'set it and forget it' mindset; we're here to show you why the human touch still reigns supreme in the face of AI's rise. In this riveting episode, we dissect the intricacies of programmatic curation, Supply Path Optimization (SPO), and the unique value of private deals. You won't want to miss our deep dive into how curated packages from publishers, agencies, and data providers are revolutionizing transparency and audience reach in the ad world.

Prepare to be empowered with actionable insights for traders and campaign managers as we reveal the strategies that are reshaping the programmatic landscape. We'll explore the ascent of boutique agencies in the advertising domain and unpack how their specialized services are attracting major brands. Also, gain a deeper understanding of the strategic decision-making behind campaign exclusions - it's about performance metrics, not the quality of the supply source. This episode is a treasure trove for ad tech professionals, filled with guidance on cultivating robust supply partner relationships and mastering buyer strategies for optimal growth. Join us for a thought-provoking discussion that will elevate your approach to programmatic partnerships.

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

We can help 2 ways: 

Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️ 

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Timestamp:

(03:21) - Programmatic Curation for Digital Advertising

(08:32 - Understanding Curated Deals in Ad Tech

(13:49) - Importance of Creative Supply Management 

(22:13) - Supply Path Optimization Strategies for Growth

(26:43) -  Optimizing Site and Supply Performance 

Training Roadmap Sample Request:

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Interested in finding out if you are a fit for a career in digital advertising and programmatic?
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Meet The Team:

Hélène Parker - Chief Programmatic Coach

Helene Parker Consulting LLC  

Programmatic Media Experts | LinkedIn  

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As a Programmatic Ninja

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Manuela Cortes - Co-Host 

Programmatic Digest In Espanol 

Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn

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Also take a moment to check out:
How To Optimise Data Segment:

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