149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns

The Programmatic Digest

English - May 14, 2024 02:58 - 37 minutes - 34.4 MB - ★★★★★ - 23 ratings
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Previous Episode: S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital

......Adalytic's report.....

The revelations from Adalytics' March report are a “wakeup” call to demand higher standards across digital advertising platforms. I take you through the implications, discussing the performance of SSPs and DSPs certified by the Trustworthy Accountability Group (TAG) and why it's crucial to scrutinise traffic legitimacy. We also cover actionable strategies to refine site lists and achieve accountability, highlighting the necessity for targeted advertising approaches over broad strokes. Get ready to adopt a trader's mindset, where vigilance and meticulous data examination pave the way to optimization.

To get the training roadmap sample, request it here:
https://www.heleneparker.com/programmatictrainingsample/

Additional Resources:

https://adalytics.io/blog/ads-observed-on-made-for-advertising-sites-in-january-2024

https://www.adexchanger.com/the-big-story/mfa-the-a-is-for-arbitrage-and-adalytics/

https://digiday.com/media/mfa-should-stand-for-made-for-arbitrage-an-oral-history-of-the-murky-made-for-advertising-crusade/

https://www.adexchanger.com/publishers/inside-the-secret-meetings-to-define-mfa/

https://www.admonsters.com/industry-experts-weigh-in-on-mfa-scourge/

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

We can help 2 ways:

Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️

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Timestamp:

(00:02) - Understanding Forbes' MFA Practices

(11:17) - Implications of MFA in Ad Tech

(19:08) - Trust and Verify in Advertising Strategy

(31:32) - Cut the Fluff, Show Results

(36:48) - Strategic Partnership for Efficient Decision Making

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