152. How To Avoid Overspending in Your Programmatic Ad Campaign

The Programmatic Digest

English - July 16, 2024 17:57 - 2 minutes - 413 MB Video - ★★★★★ - 23 ratings
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Previous Episode: 151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1

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How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune

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💻 Low ROI: You’re not seeing the expected return on investment from your programmatic campaigns.

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💻Frequent Errors: You’re dealing with common mistakes that lead to campaign underperformance.

💻Lack of Expertise: You feel overwhelmed by the technical aspects and lack of in-house knowledge.

💻Missed Opportunities: You’re losing out on potential leads and conversions due to suboptimal setup.

💻Inconsistent Results: You’re experiencing unpredictable and inconsistent campaign outcomes.

💻High Operational Costs: You’re facing high operational costs without seeing a proportionate increase in performance.

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