Latest Cpgmarketing Podcast Episodes
We're Back for Season 2!
Food Marketing Nerds Restaurant and CPG Marketing Podcast - May 21, 2020 00:27 - 1 minute ★★★★★ - 45 ratingsGreat news folks...after a teensy, tiny-little hiatus, the Food Marketing Nerds podcast is back for Season 2, and we have some amazing guests looking to hit you with some food marketing wisdom. Tune in 5/27/20 for a two episode launch, jam packed with marketing insights, strategies and storie...
FMN 049: Using Social Ads Like a Boss, with Nik Ingersoll
Food Marketing Nerds Restaurant and CPG Marketing Podcast - August 23, 2017 09:30 - 27 minutes ★★★★★ - 45 ratingsWe’ve got an awesome interview lined up for you today. I’m chatting with Nik Ingersoll, Co-Founder of Barnana. Nik is on the list of Forbes 30 Under 30 and just an all around cool dude. Before starting Barana, Nik founded a digital agency which eventually formed into an augmented reality fir...
FMN 048: Using Social Data to Be a Smarter Marketer with Lauren Shafer
Food Marketing Nerds Restaurant and CPG Marketing Podcast - August 10, 2017 09:00 - 36 minutes ★★★★★ - 45 ratingsOn the show today, we have Lauren Shafer of Michele’s Granola, and we’re talking all about social media, and how to find what works for your brand. Michele’s Granola is a fast-growing brand that makes delicious, small batch granola products you can find in stores across the country. Since join...
FMN 047: How Organic Brands Are Crushing It On QVC with Serafina Palandech
Food Marketing Nerds Restaurant and CPG Marketing Podcast - July 28, 2017 20:04 - 40 minutes ★★★★★ - 45 ratingsToday we’re chatting with Serafina Palandech of Hip Chick Farms. Serafina’s company makes a line of extremely high quality organic chicken products, like nuggets and tenders, and was founded 4 and half years ago in an effort to provide healthy food to people and children on a mass scale. From ...
FMN 046: Trends to Watch for a Future-Proof Brand with Fred Hart
Food Marketing Nerds Restaurant and CPG Marketing Podcast - July 13, 2017 22:31 - 35 minutes ★★★★★ - 45 ratingsFred Hart is joining us on the show today. We had Fred on the podcast back at episode #30, and if you haven’t listened to that interview yet, we talked all about honing brand strategy, and I’d definitely recommend checking that one out. Fred is a Partner and Creative Director of Interact, one ...
FMN 045: Hustling Your Way to Category Dominance with Kate Weiler
Food Marketing Nerds Restaurant and CPG Marketing Podcast - June 29, 2017 09:00 - 45 minutes ★★★★★ - 45 ratingsOn the show, we’ve got Kate Weiler, co-founder of DrinkMaple- and we’re talking about being the champion of your own new category. Kate’s maple water is now sold in over 12,000 stores, which has taken years of grit, passion, and in her words “blissful ignorance” to make happen. As you’ll hear ...
FMN 044: Acquiring & Delighting Your Best Customers with Mike McDevitt
Food Marketing Nerds Restaurant and CPG Marketing Podcast - June 22, 2017 18:28 - 40 minutes ★★★★★ - 45 ratingsWe have Terra's Kitchen's CEO/Co-founder, Mike McDevitt, on the show today. Terra’s Kitchen is a meal prep company out of Baltimore and they are sweeping the nation with their one of a kind meal prep delivery service. They were founded in 2016 and already have a run rate of $20 million a year....
FMN 043: In-Store Marketing Tips to Increase Your Sales Velocity with Luke Lahman
Food Marketing Nerds Restaurant and CPG Marketing Podcast - June 16, 2017 18:40 - 35 minutes ★★★★★ - 45 ratingsOn the show today, we have Luke Lahman, who is the field marketing manager for E&J Gallo. If you’re not already familiar, Gallo is the largest producer of wine in the world, and they own and distribute a number of the popular wine and spirit brands you’ll see at most liquor and grocery stores, l...
FMN 042: Trends with Huge Growth Potential in Food & Bev w/ Eric Pierce
Food Marketing Nerds Restaurant and CPG Marketing Podcast - May 24, 2017 13:28 - 47 minutes ★★★★★ - 45 ratingsWe have Eric Pierce, Director of Business Insights for New Hope Network. If you’ve been following the podcast, we had Eric on the show back at episode 19. It’s been one of our most popular episodes so we asked Eric to come back on the show to share some more insights on trends and he graciousl...
FMN 041: The Do's & Don'ts to Getting Funded with Ben Fenton
Food Marketing Nerds Restaurant and CPG Marketing Podcast - May 17, 2017 19:14 - 19 minutes ★★★★★ - 45 ratingsToday, we're talking with Ben Fenton of Boulder Food Group about the do's and don'ts if you're looking for outside investment for your food or beverage company. Ben is a VP over at BFG, which if you're not familiar with this firm, is a venture capital group that partners with early stage food...
FMN 040: How Noosa Bootstrapped Their Way to $100M with Koel Thomae
Food Marketing Nerds Restaurant and CPG Marketing Podcast - May 10, 2017 09:30 - 32 minutes ★★★★★ - 45 ratingsToday we’re talking with Koel Thomae, Founder of Noosa Yoghurt. I’m sure you’ve seen the Noosa brand in the thousands of stores they’re in across the country, and today, Koel discusses what it was like growing the business with an extremely tight budget. Before partnering with an investment ...
FMN 039: How Organic Valley's Content Consistently Connects
Food Marketing Nerds Restaurant and CPG Marketing Podcast - May 05, 2017 20:45 - 51 minutes ★★★★★ - 45 ratingsOn the show today, we have Tripp Hughes, Director of Brand Management for a company whose marketing I absolutely love, Organic Valley. Organic Valley seems to have figured out the recipe behind viral marketing content, and before the interview, I wondered how they consistently put out content ...
FMN 039: How Organic Valley's Content Consistently Connects
Food Marketing Nerds Restaurant and CPG Marketing Podcast - May 05, 2017 20:45 - 51 minutes ★★★★★ - 45 ratingsOn the show today, we have Tripp Hughes, Director of Brand Management for a company whose marketing I absolutely love, Organic Valley. Organic Valley seems to have figured out the recipe behind viral marketing content, and before the interview, I wondered how they consistently put out content ...
FMN 038: How Wendy's Rallied the World Around Free Nuggets with Brandon Rhoten
Food Marketing Nerds Restaurant and CPG Marketing Podcast - April 26, 2017 09:30 - 37 minutes ★★★★★ - 45 ratingsIt’s episode number 38, and definitely one of my favorite interviews we’ve done, and I don’t say that often. We have Brandon Rhoten on the show, who get ready for this title, is the VP, Advertising, Social Media, Media, and Digital Marketing for Wendy’s. It’s a mouthful, and I don’t know how h...
FMN 037: How Suja Broke the Internet with Influencer Marketing with Katie Washburn
Food Marketing Nerds Restaurant and CPG Marketing Podcast - April 20, 2017 17:44 - 33 minutes ★★★★★ - 45 ratingsOn the show today, we have Katie Washburn, Manager of Marketing Partnerships for Suja Juice. Katie has been with Suja since they were just local San Deigo brand selling a few hundred bottles per week, to where they are now bottling 800k bottles per week. Today’s episode is all about influence...
FMN 036: Disrupting a Food Category with a Healthier Option with Lacie Mackey
Food Marketing Nerds Restaurant and CPG Marketing Podcast - April 12, 2017 09:00 - 52 minutes ★★★★★ - 45 ratingsOn the show today, we have Lacie Mackey, co-founder and COO of Caveman Coffee. If you’re not already familiar with the story behind Caveman, then you’re in for a treat. Lacie is a professional stunt trainer and crossfit athlete with a business background in guerilla marketing. Her co-founders ...
FMN 035: How to Enter New Markets Like a Champ with Billie Jo Waara
Food Marketing Nerds Restaurant and CPG Marketing Podcast - April 05, 2017 17:23 - 35 minutes ★★★★★ - 45 ratingsOn the show today, we’re talking with Billie Jo Waara, who is the CMO of a brand doing some really interesting things in a sector that’s flooded with competitors with deep pockets. We’re talking about Taco Johns. Here’s a fun little fact about Taco John’s. They actually invented and own the tr...
FMN 034: A Facebook Ad Strategy to Increase Your ROI
Food Marketing Nerds Restaurant and CPG Marketing Podcast - March 31, 2017 18:47 - 14 minutes ★★★★★ - 45 ratingsThis week’s episode is a solo-cast - which means you’re hanging out with yours truly. We’re talking about smart Facebook ad strategies to grow your sales without breaking the bank. As a marketing consultant, I firmly believe there is no better place to spend advertising dollars right now than ...
FMN 033: Marketing Tech You Should Know About with Andrew Borella
Food Marketing Nerds Restaurant and CPG Marketing Podcast - March 23, 2017 04:54 - 18 minutes ★★★★★ - 45 ratingsWe're changing pace a little bit in today's episode, talking about the new advances in marketing technology and automation. Marketers barely have enough time as it is to get their own work done, let alone invest the added time in researching the latest innovations in marketing tech. That's...
FMN 032: Why a Great Product Isn't Enough with Pete Truby
Food Marketing Nerds Restaurant and CPG Marketing Podcast - March 15, 2017 18:51 - 39 minutes ★★★★★ - 45 ratingsWhether you're thinking of launching a new CPG brand, or just finding ways to differentiate a product that's already on the shelves, today's guest is a wealth of knowledge in the natural foods startup space. We're talking with Pete Truby, founder of Salazon Chocolate. From working at Mrs. Meye...
FMN 031: The American Food Revolution with Taylor West
Food Marketing Nerds Restaurant and CPG Marketing Podcast - March 08, 2017 10:00 - 1 hour ★★★★★ - 45 ratingsOn the show today, we have Taylor West, VP of Marketing for Kodiak Cakes. Taylor has a wealth of experience in the food industry - before making the move into the Natural Products space, he spent around seven years in marketing for General Mills learning how the big dogs roll. Taylor recently ...
FMN 030: Hone Your Brand Strategy with Fred Hart
Food Marketing Nerds Restaurant and CPG Marketing Podcast - March 01, 2017 12:00 - 43 minutes ★★★★★ - 45 ratingsFor those of you looking to lock down your brand strategy, differentiating yourself in a crowded market, this episode is a gold mine for creative inspiration and how to get your marketing together. On the show, we’ve got Fred Hart, Creative Director of Interact, which is one of top branding a...
FMN 029: Thinking (and Growing) Like a Tech Company with Rich Hope
Food Marketing Nerds Restaurant and CPG Marketing Podcast - February 22, 2017 21:17 - 30 minutes ★★★★★ - 45 ratingsOn the podcast today, we've got Rich Hope, CMO of one of the fastest growing restaurant brands in the country, Jersey Mike's. At over 1,200 locations (and counting), we talk about the catalysts for the growth behind Jersey Mike's. You'll get a peak behind the curtains about how they're adjusti...
FMN 028: The Smart Approach to Developing Food Products with Barr Hogen
Food Marketing Nerds Restaurant and CPG Marketing Podcast - February 15, 2017 10:30 - 21 minutes ★★★★★ - 45 ratingsWe’re changing gears a little bit in today’s episode, and I think you'll really enjoy it. On the show, we have Barr Hogen, owner of Barr-None Consulting, and we’re going to talking about developing food products with an approach that sets you up for success. It today's episode, we talk with Ba...
FMN 027: From Local Startup to 4000 Stores with Matt D'Amour
Food Marketing Nerds Restaurant and CPG Marketing Podcast - February 09, 2017 04:30 - 39 minutes ★★★★★ - 45 ratingsIn this episode, we're chatting with Matt D'Amour, CEO of Yumbutter, about how he built his B Corp from the ground up, increasing his ability to make a positive impact on the world. Starting with only $900 and zero industry experience, Matt and his business partner launched the business, which...
FMN 026: Capitalizing on a New Era of Advertising with Richard Cran
Food Marketing Nerds Restaurant and CPG Marketing Podcast - February 01, 2017 21:40 - 46 minutes ★★★★★ - 45 ratingsToday’s episode is a little longer than usual, but it's well worth taking the time to listen to the podcast. We’ve got Richard Cran on the show who is about to drop some serious advertising and branding wisdom on you. Richard’s resume would make Don Draper jealous. Throughout Richard’s career,...
FMN 025: Leveraging Emerging Social Trends to Build National Awareness with Marie Miller
Food Marketing Nerds Restaurant and CPG Marketing Podcast - January 25, 2017 17:00 - 36 minutes ★★★★★ - 45 ratingsOn the show today, we have Marie Miller, who handles social media and public relations for Four Peaks Brewing Company out of Tempe, AZ. Marie brings a cool perspective to the table because she’s not only marketing for a brewery with multiple restaurant locations, but also a CPG brand with dist...
FMN 024: Building a Brand That Makes a Positive Impact with Kris Ford
Food Marketing Nerds Restaurant and CPG Marketing Podcast - January 19, 2017 00:39 - 26 minutes ★★★★★ - 45 ratingsOn the show today, we’ve got Kris Ford, Marketing Director at Deep River Snacks, a company on a mission that makes some delicious, better-for-you chips. Deep River’s tagline is “We Give a Chip”, because they commit 10% of their net profits from each bag of chips sold to support a number of dif...
FMN 023: How to Market Innovative Food Products with Jenny Burns
Food Marketing Nerds Restaurant and CPG Marketing Podcast - January 11, 2017 19:00 - 45 minutes ★★★★★ - 45 ratingsOn the show today, we’ve got Jenny Burns, Marketing Director of Dang Foods. If you’re not already familiar with Dang Foods, I’m sure you’ve seen their packaging and would recognize their line of toasted coconut chips on the end caps of most grocery stores around the country. Dang Foods was t...
FMN 022: Content Marketing that Drives ROI with Julie Feickert
Food Marketing Nerds Restaurant and CPG Marketing Podcast - January 04, 2017 15:54 - 40 minutes ★★★★★ - 45 ratingsIs your content marketing moving product for your brand? If you're like most people, you probably have a blog, a social media presence, and little to no idea of what kind of return your content is delivering. We took a week off for the holidays but the amount of knowledge today’s guest is abou...
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