Latest Cpgmarketing Podcast Episodes

FMN 021: How to Thrive in a Competitive Market with Kim Bartley

Food Marketing Nerds Restaurant and CPG Marketing Podcast - December 21, 2016 21:43 - 27 minutes ★★★★★ - 45 ratings
In today's episode, White Castle CMO, Kim Bartley, discusses how and why their iconic restaurants continue to thrive despite fierce competition in the burger space. When talking about competitive landscapes, most industries have something in common. You’ve got a few big fish with huge marketin...

FMN 020: Turning Customers and Employees into Brand Advocates with Pat Warner

Food Marketing Nerds Restaurant and CPG Marketing Podcast - December 14, 2016 21:11 - 32 minutes ★★★★★ - 45 ratings
Today, we’re talking with Pat Warner, VP of Culture at the Waffle House. For those of you who are not familiar with the Waffle House brand, they have over 1800 locations in 25 states — they are huge! They’ve also got social media presence that gotten them coverage on Colbert, ESPN, and TMZ — j...

FMN 019: 2017 Trends Shaping the Food and Beverage Industry with Eric Pierce

Food Marketing Nerds Restaurant and CPG Marketing Podcast - December 07, 2016 14:00 - 38 minutes ★★★★★ - 45 ratings
On the show today, we have Eric Pierce, Director of Strategy and Insights at New Hope Natural Media. We’re talking 2017 trends that are affecting natural products and CPG companies. While this interview may be more geared toward our CPG marketing nerds out there, the macro and cultural shifts Er...

FMN 018: Cause Marketing Done Right with Amanda Sains

Food Marketing Nerds Restaurant and CPG Marketing Podcast - November 30, 2016 14:00 - 30 minutes ★★★★★ - 45 ratings
Over the past several years, marketing to millennials has been a hot topic of conversation. By most definitions, millennials are anyone born between the early 80’s to the late 90’s, best known for their lov of snapchat, obsession with traveling, and most importantly, their massive spending power...

FMN 016: Reinventing Food Brands to Attract New Customers with Juv Marchisio

Food Marketing Nerds Restaurant and CPG Marketing Podcast - November 16, 2016 20:22 - 21 minutes ★★★★★ - 45 ratings
When it comes to the companies who win awards for product innovation, the first thought that comes to mind is probably some hot new startup on the bleeding edge of an emerging trend. And while that might be true in some cases, B&G Foods is no start up by any stretch of the imagination, and they’v...

FMN 015: Marketing Like an Olympic Sponsor with Steele Meisenger

Food Marketing Nerds Restaurant and CPG Marketing Podcast - November 09, 2016 15:52 - 28 minutes ★★★★★ - 45 ratings
Over the past several years, the beef jerky category has been on fire with investments from big money players and major acquisitions, and today, we’re talking with Steele Meisinger, te brand manager for one of the companies that started it all: Krave Jerky. After being acquired by Hershey in 2015...

FMN 013: Grassroots Food Marketing Like a Boss with Hannah Kullberg

Food Marketing Nerds Restaurant and CPG Marketing Podcast - October 24, 2016 19:22 - 43 minutes ★★★★★ - 45 ratings
I don’t know about you but it feels like every other week, there's yet another food company being acquired by an industry beast for 10’s and even 100’s of millions of dollars. It’s encouraging for food entrepreneurs, knowing that many of these companies started with good old-fashioned, grassroots...

FMN 012: Reinventing an Entire Food Category with Will Burger

Food Marketing Nerds Restaurant and CPG Marketing Podcast - October 17, 2016 04:35 - 25 minutes ★★★★★ - 45 ratings
Today we’re talkin' Hummus. Hummus has been around for THOUSANDS of years, and yet, Hope Foods, makers of Hope Hummus, has redefined the category as we know it. On the show today, we’re gonna be chatting with Will Burger, Director of Marketing for Hope Foods, about how a group of friends went fro...

FMN 011: Going Beyond Traditional Food Marketing with Will Schafer

Food Marketing Nerds Restaurant and CPG Marketing Podcast - October 07, 2016 02:39 - 32 minutes ★★★★★ - 45 ratings
Is it possible to change the way people think about a food they’ve loved their entire lives? Today’s guest will tell you that it isn’t easy, but with a great product, and outstanding marketing, it is possible. Will Schafer is the Director of Marketing at Beyond Meat, a company that has been chang...

FMN 010: Challenging Food Industry Norms on a Startup Budget with Scott Jensen

Food Marketing Nerds Restaurant and CPG Marketing Podcast - September 30, 2016 15:57 - 27 minutes ★★★★★ - 45 ratings
What does it really take to challenge the status quo in the CPG industry? Some might say time, or creativity, others might say strategy. Well today’s guest would likely say, “all of the above”. If you’ve never heard of Scott Jenson before this episode, then surely you’ve heard of his first food s...

FMN 009: Bootstrapping a Food Startup to Explosive Growth with Lizzi Ackerman

Food Marketing Nerds Restaurant and CPG Marketing Podcast - September 23, 2016 02:59 - 27 minutes ★★★★★ - 45 ratings
What’s up guys, this is Alex Oesterle and thank you for tuning into episode 9 of Food Marketing Nerds. We’ve all heard stories of food startups that have achieved insane growth in a short period of time. If you’re anything like me, those stories leave you thinking, Ok so I know what they achieved...