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FMN 012: Reinventing an Entire Food Category with Will Burger
Food Marketing Nerds Restaurant and CPG Marketing Podcast
English - October 17, 2016 04:35 - 25 minutes - 29.1 MB - ★★★★★ - 45 ratingsBusiness socialmediamarketing advertising cpg cpgmarketing foodmarketing marketing restaurant restaurantmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: FMN 011: Going Beyond Traditional Food Marketing with Will Schafer
Today we’re talkin' Hummus. Hummus has been around for THOUSANDS of years, and yet, Hope Foods, makers of Hope Hummus, has redefined the category as we know it. On the show today, we’re gonna be chatting with Will Burger, Director of Marketing for Hope Foods, about how a group of friends went from making hummus in their kitchen at home, to now, still a group of friends making hummus for stores all over the country, all on a shoestring budget. On today’s episode, you’ll learn: How to get buyers and customers talking to each other about your products What you should be doing on social media to build awareness when you’re entering a new market Where to look for inspiration for launching new flavors that people will love And much more…