Latest Cpgmarketing Podcast Episodes
What to Know When Scaling From Farmers Markets to +5000 Stores with David Czinn
Food Marketing Nerds Restaurant and CPG Marketing Podcast - November 18, 2020 19:16 - 33 minutes ★★★★★ - 45 ratingsOn the show, we have David Czinn, co-founder and president of D'Vash. If you’re not already familiar, D’Vash’s makes a line of all-natural sweeteners which are derived from superfoods, like dates and sweet potatoes, (think “syrups" and "nectars”, except with 25% less sugar than regular honey)....
How Actually Listening to Customers Can Uncover Huge Opportunities, with Jägermeister's Chas Littlefield
Food Marketing Nerds Restaurant and CPG Marketing Podcast - November 11, 2020 07:10 - 30 minutes ★★★★★ - 45 ratingsOn the show today, we have Chas Littlefield, VP of Marketing for one of the largest spirit brands in the world: Jägermeister. As a heavy hitter in the industry, Jägermeister is recognized across the globe, in just about every country. New product launches aside, brand awareness isn’t necessari...
How to Stress-Test Your Brand Strategy with Michael Keplinger
Food Marketing Nerds Restaurant and CPG Marketing Podcast - November 04, 2020 20:54 - 38 minutes ★★★★★ - 45 ratingsJoining us on this episode, we have Michael Keplinger, Director of Strategy at Smashbrand. Even if you’re not familiar with Michael’s agency, you’ve certainly seen their branding and packaging work on shelves, both at grocery stores or even in your own home. Smashbrand uses a research-forward ...
Demystifying Branding: How to Develop to a Winning Brand Strategy with Fred Hart
Food Marketing Nerds Restaurant and CPG Marketing Podcast - October 28, 2020 10:30 - 33 minutes ★★★★★ - 45 ratingsOn the show today, we have Fred Hart, partner and creative director at Interact. Fred is a Food Marketing Nerds regular - he’s been on the podcast a handful of times, and he always brings new knowledge and a fresh perspective – which is why we keep inviting him back on. Interact, is a world c...
Performance Branding: Building Brand Equity at Every Stage of the Funnel with Hayley Raymond of HelloFresh
Food Marketing Nerds Restaurant and CPG Marketing Podcast - October 21, 2020 11:00 - 42 minutes ★★★★★ - 45 ratingsWe have an awesome interview lined up for you. Hayley Raymond, Associate Director of Brand Marketing at HelloFresh, joining us out of Brooklyn for today’s episode. HelloFresh has grown into the leader in the meal kit space, and as a direct to consumer company, they’ve built their portfolio of br...
Creating Change: Outmaneuvering the Titans of Industry, with Chloe’s Fruit CEO, Michael Sloan
Food Marketing Nerds Restaurant and CPG Marketing Podcast - October 14, 2020 11:00 - 36 minutes ★★★★★ - 45 ratingsOn the podcast today, we have Michael Sloan, CEO of Chloe’s Fruit. If you’re not familiar with the company, you are seriously missing out. Chloe’s makes several different varieties of clean ingredients, frozen treats that I can say from personal experience, are incredibly delicious and very qual...
How COVID-19 is Impacting the Wine and Spirits Industry, with Luke Lahman, Business Development Manager at E&J Gallo
Food Marketing Nerds Restaurant and CPG Marketing Podcast - October 07, 2020 12:55 - 29 minutes ★★★★★ - 45 ratingsLuke Lahman, who is a long-time friend of mine and repeat guest on Food Marketing Nerds joins us on the show today out of Scottsdale, AZ. Luke is the Business Development Manager at E. & J. Gallo, the largest winery in the United States. Luke joined us back in Season 1 to discuss in-store mark...
Performance Marketing Like the Pros with Margaret Fortner of Hydrant
Food Marketing Nerds Restaurant and CPG Marketing Podcast - September 30, 2020 19:46 - 38 minutes ★★★★★ - 45 ratingsWe’re chatting with Margaret Fortner, Head of Growth at the digitally savvy Hydration mix company, Hydrant. The company has thrived as a direct to consumer brand; so much so, they’ve recently expanded into the retail space. Hydrant is as data-driven as companies come, which has helped them domin...
How Break Through Your Brand's Growth Plateau with David Klavsons, CEO of Calypso Lemonade
Food Marketing Nerds Restaurant and CPG Marketing Podcast - September 23, 2020 14:57 - 32 minutes ★★★★★ - 45 ratingsWe’re chatting with David Klavsons, CEO of King Juice / Calypso. By volume, Calypso is the leader in bottled lemonade, and while the product has always been amazing, the company’s growth was a little stagnant. That is, until David entered the picture. Since assuming the role of CEO, David has st...
The Do’s and Don’ts of Social Video in 2020 with Matt Oesterle
Food Marketing Nerds Restaurant and CPG Marketing Podcast - September 17, 2020 05:47 - 15 minutes ★★★★★ - 45 ratingsOn the show today, we’re jumping into some do’s and don’ts of social media video. With how aggressively social platforms change and release new features, we brought on Matt Oesterle, manager of video production at our own Blue Bear Creative, to talk through the latest best practices relevant to ...
A Deep Dive into the World of Kombucha with Hannah Crum of KBI
Food Marketing Nerds Restaurant and CPG Marketing Podcast - September 09, 2020 19:49 - 30 minutes ★★★★★ - 45 ratingsToday’s episode goes out to all the Kombucha nerds in the audience. This interview is a little bit of a change in pace from our usual conversations around tactics and strategies within food and beverage marketing - instead, we're diving deeper into a category that's had a major impact on the foo...
Applying Big Brand Principles with Start-Up Scrappiness with Lucinda Wright of Cask & Kettle
Food Marketing Nerds Restaurant and CPG Marketing Podcast - September 02, 2020 15:29 - 39 minutes ★★★★★ - 45 ratingsJoining us on the show today, we’ve got Lucinda Wright, Co-Founder and CEO of Cask & Kettle. If you aren’t familiar, Cask & Kettle is a company that is truly in a category of one. They make the first and only spiked coffee K-Cups on the market, ranging from the more traditional Irish Coffee to t...
Why You Need to Think More Like a Direct-to-Consumer Brand with Yoon-Ji Nam of Magic Spoon
Food Marketing Nerds Restaurant and CPG Marketing Podcast - August 26, 2020 11:00 - 31 minutes ★★★★★ - 45 ratingsIf you’re the type of person who likes to geek out on paid social, sales funnels, or just all-around masterful digital marketing, then boy do I know the episode for you. I’m excited to introduce you to our guest, Yoon-Ji Nam, Head of Growth at the company transforming the cereal category: Magic ...
How 2020 Is Influencing the Social Landscape Featuring Emily Larsen of Blue Bear Creative
Food Marketing Nerds Restaurant and CPG Marketing Podcast - August 19, 2020 16:01 - 18 minutes ★★★★★ - 45 ratingsHey folks, thanks for tuning in. On the show today, we have Blue Bear’s own Social Media Strategist, Emily Larsen. Emily has spent her career in social and digital marketing, and today, we’re discussing opportunities and watch-outs for Food & Beverage brands on social media. In this episode, ...
Building a Household Brand Name From Scratch Featuring Jeremy Gregory of Montucky Cold Snacks
Food Marketing Nerds Restaurant and CPG Marketing Podcast - August 12, 2020 19:02 - 25 minutes ★★★★★ - 45 ratingsOn the show today, we’re chatting with Jeremy Gregory, co-founder and marketing director of Montucky Cold Snacks. If you haven’t already seen Montucky’s distinctive beer cans on shelves, you probably will soon. As of February of this year, Montucky became one of the fastest-growing brands in the...
How COVID is Changing Consumer Behavior and What You Can Do to Adapt with Rifle Hughes of JPG Resources
Food Marketing Nerds Restaurant and CPG Marketing Podcast - August 05, 2020 11:00 - 32 minutes ★★★★★ - 45 ratingsToday we’re sitting down with Rifle Hughes, Strategy and Innovation Business Partner at JPG Resources. Rifle has spent over 20 years helping companies build strong connections between brands and consumers. He’s worked with a range of companies within the industry, from start-ups to heavy hitters...
Taking Action to Build a More Inclusive Industry with Vanessa Santana of General Mills
Food Marketing Nerds Restaurant and CPG Marketing Podcast - July 29, 2020 21:06 - 30 minutes ★★★★★ - 45 ratingsOn the show today, we have Vanessa Santana, Brand Experience Planner at General Mills. We’re discussing some of the most important issues the industry is wrestling with today, the lack of diversity and what leaders can do to play a role in making a positive change. We invited Vanessa onto the...
How to Drive Repeat Customers with Digital Featuring Jim Lamancusa
Food Marketing Nerds Restaurant and CPG Marketing Podcast - July 22, 2020 11:00 - 41 minutes ★★★★★ - 45 ratingsHowdy folks, today we’re chatting with Jim Lamancusa, founder and CEO of Cusa Tea and Coffee. Cusa is not your usual tea or coffee company. What started as a small line of innovative instant tea products soon grew into multiple product lines (including coffee), a handful of patents, and multiple...
Why You Need to Rethink Your Growth Strategy with Michael Silverman of SBG
Food Marketing Nerds Restaurant and CPG Marketing Podcast - July 15, 2020 11:00 - 40 minutes ★★★★★ - 45 ratingsOn the show today, we’re talking with Michael Silverman, Managing Director of the Samantha Brands Group, or SBG for short. SBG is an investor group that helps promising consumer brands quickly scale and develop into enduring household names, and in talking with Michael, we get a glimpse into how...
Why Your Company's Mission is Crucial for Long-Term Growth with Kristen Majdanics
Food Marketing Nerds Restaurant and CPG Marketing Podcast - July 08, 2020 23:09 - 29 minutes ★★★★★ - 45 ratingsIn this episode, we’re talking to Kristen Majdanics, VP of Marketing for Firehouse Subs. We were already huge fans of their sandwiches, but chatting with Kristen gave us a whole new appreciation for the brand and how they’ve managed to grow, in spite of intense competition. Kristen started as...
How to Compete Against Industry Giants with Shauna Martin
Food Marketing Nerds Restaurant and CPG Marketing Podcast - July 01, 2020 11:00 - 31 minutes ★★★★★ - 45 ratingsToday we’re sitting down with Shauna Martin, the founder and CEO of Daily Greens. Shauna started her career in corporate law, and after being diagnosed with breast cancer in her early 30’s, she discovered her passion for green juice and plant-based nutrition. Her green juice recipes had a pr...
How to Use Brand Storytelling to Improve Customer Loyalty with CMO Tiffany Yang
Food Marketing Nerds Restaurant and CPG Marketing Podcast - June 24, 2020 11:00 - 27 minutes ★★★★★ - 45 ratingsIn this episode, we’ll be chatting with Tiffany Yang, the CMO of Sweety Ice Cream. Tiffany is going to take us through how she and her cousins went from the corporate world to transforming their family’s 1970’s ice cream shop into a modern brand with national distribution. Tiffany has a backgro...
Building a Scalable CPG Brand with Kerry Carlson of Coconut Cloud
Food Marketing Nerds Restaurant and CPG Marketing Podcast - June 17, 2020 11:00 - 28 minutes ★★★★★ - 45 ratingsToday we’re sitting down with Kerry Carlson, Founder and President of not one, but two companies: Tundalya and Coconut Cloud. Kerry has been in the industry for a majority of her career, first founding Tundalaya in 2003, which manufactures dried goods and teas for private label and foodservice c...
Building a Business That Builds the Community
Food Marketing Nerds Restaurant and CPG Marketing Podcast - June 10, 2020 11:00 - 27 minutes ★★★★★ - 45 ratingsWe have Jourdan Samel, CEO of Evo Hemp, on the show today, and we’re talking about how he and his co-founder Ari built Evo Hemp from the ground up, managing to help underserved communities in the process. Evo Hemp is a health and wellness brand that makes a number of Hemp & CBD products l...
Building a Business That Builds the Community with Evo Hemp CEO, Jourdan Samel
Food Marketing Nerds Restaurant and CPG Marketing Podcast - June 10, 2020 11:00 - 27 minutes ★★★★★ - 45 ratingsWe have Jourdan Samel, CEO of Evo Hemp, on the show today, and we’re talking about how he and his co-founder Ari built Evo Hemp from the ground up, managing to help underserved communities in the process. Evo Hemp is a health and wellness brand that makes a number of Hemp & CBD products l...
How to Win as a Challenger Brand
Food Marketing Nerds Restaurant and CPG Marketing Podcast - June 03, 2020 11:00 - 25 minutes ★★★★★ - 45 ratingsIn this episode, we’re chatting with Simran Sablok, Global Marketing Director of the Meatless Farm Co. The Meatless Farm is based in the UK, and while they just entered the US market eight months ago, they have some big plans for expansion. Simran’s expertise is in marketing products that warr...
How to Win as a Challenger Brand with Simran Sablok of The Meatless Farm
Food Marketing Nerds Restaurant and CPG Marketing Podcast - June 03, 2020 11:00 - 25 minutes ★★★★★ - 45 ratingsIn this episode, we’re chatting with Simran Sablok, Global Marketing Director of the Meatless Farm Co. The Meatless Farm is based in the UK, and while they just entered the US market eight months ago, they have some big plans for expansion. Simran’s expertise is in marketing products that warr...
How to Build a Bigger, More Engaged Audience
Food Marketing Nerds Restaurant and CPG Marketing Podcast - May 27, 2020 12:00 - 32 minutes ★★★★★ - 45 ratingsIn this episode, we’re chatting with Ashley Burset, an Account Strategist whose work has help build up some pretty iconic social media accounts for brands like Gushers, and more recently, Dunkaroos. Ashley cut her teeth as a social media manager where she had a special knack for fostering on...
How to Build a Bigger, More Engaged Audience with Ashley Berset
Food Marketing Nerds Restaurant and CPG Marketing Podcast - May 27, 2020 12:00 - 32 minutes ★★★★★ - 45 ratingsIn this episode, we’re chatting with Ashley Burset, an Account Strategist whose work has help build up some pretty iconic social media accounts for brands like Gushers, and more recently, Dunkaroos. Ashley cut her teeth as a social media manager where she had a special knack for fostering on...
The Right Approach to Twitter Marketing: How Kum & Go Builds Clout
Food Marketing Nerds Restaurant and CPG Marketing Podcast - May 27, 2020 11:30 - 33 minutes ★★★★★ - 45 ratingsSeason 2 is in full swing and we are kicking things off strong! In today’s episode, we’re talking to Ariel Rubin, Director of Communications for convenience store chain, Kum & Go. With 400 locations, they may not be the biggest player in the category, but you wouldn’t know that by the amount ...
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