FMN 024: Building a Brand That Makes a Positive Impact with Kris Ford
Food Marketing Nerds Restaurant and CPG Marketing Podcast
English - January 19, 2017 00:39 - 26 minutes - 36.6 MB - ★★★★★ - 45 ratingsBusiness socialmediamarketing advertising cpg cpgmarketing foodmarketing marketing restaurant restaurantmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: FMN 023: How to Market Innovative Food Products with Jenny Burns
On the show today, we’ve got Kris Ford, Marketing Director at Deep River Snacks, a company on a mission that makes some delicious, better-for-you chips.
Deep River’s tagline is “We Give a Chip”, because they commit 10% of their net profits from each bag of chips sold to support a number of different charities. I love companies like this that use business as a vehicle to make the world a better place, and if you’re considering implementing a similar program, you’ll have plenty to learn from Kris.
In this episode, you’ll learn
How to effectively set yourself apart from the bigger players in the industry What challenges come with committing a percentage of profit to charity How to build a social media community around a bigger causeAnd plenty more…