Latest Contentstrategy Podcast Episodes
250. Celebrating Episode 250 with a Change
The Content Experiment Podcast - September 13, 2023 08:00 - 6 minutes ★★★★★ - 31 ratingsA lot can happen in 4 years and 250 episodes. I’m thrilled to be here and in awe at how much things have changed over the years. This week, I’m announcing a little change that’s going to happen here at The Content Experiment, the podcast, as I look toward how The Content Experiment, the bu...
AI Continues To Eat Media Business Models (392)
This Old Marketing - September 08, 2023 08:00 - 1 hour ★★★★★ - 163 ratingsDisney, NY Times and CNN are among dozens of major media companies blocking access to ChatGPT. Is this the right move or completely short sighted? Joe and Robert think the latter. At the same time, OpenAI launches their new enterprise product. And Gannett (and others) backtracks on their usa...
249. The Must-Do's in Your Business
The Content Experiment Podcast - September 06, 2023 08:00 - 12 minutes ★★★★★ - 31 ratingsThere’s a lot on your plate and it can feel like you’re simply spinning plates, instead of growing your business. But we don’t have to do it all. And honestly, we shouldn’t. That said, there are still things that every business owner should do on a regular basis, both for their marketing a...
The Next Thing in Content, Amazing Cases, and "If We Had a Job" - Office Hours Special Episode (391)
This Old Marketing - September 01, 2023 08:00 - 56 minutes ★★★★★ - 163 ratingsA very special episode of This Old Marketing where Joe and Robert take questions from LinkedIn. The boys answer such questions as: Which marketing trend died out faster than expected, and which one will come back? Which company/organization is doing content best today? Other than AI, what ...
248. How to Take Time Away (Without the Stress)
The Content Experiment Podcast - August 30, 2023 08:00 - 11 minutes ★★★★★ - 31 ratingsIf you’re a business owner, taking time away from work can feel really challenging. And if you’re a service provider with regular deliverables for your clients, it might feel impossible. That’s not the case, especially with some careful planning and a good amount of communication with your...
Is the Advertising Crisis Over? (390)
This Old Marketing - August 25, 2023 08:00 - 1 hour ★★★★★ - 163 ratingsThe marketing and advertising recession continues on per a WPP earnings report. Is there an end in site? Will 2024 be better? The boys discuss. Yuga Labs fights with Opensea about crypto revenues. Who is right? And...will crypto winter ever end? Threads web version is "finally" here. Is it t...
247. Marketing, Minus Social Media with Maggie Gentry
The Content Experiment Podcast - August 23, 2023 08:00 - 35 minutes ★★★★★ - 31 ratingsIs social media something you can take or leave? It can definitely be a time-suck if you get stuck in the scroll or you’re not using it effectively. I’ve often said that you should have a presence on social media, especially if you’re an online business. This week on the podcast, guest Mag...
Fake Content Everywhere [and what to do] (389)
This Old Marketing - August 18, 2023 08:00 - 1 hour ★★★★★ - 163 ratingsWhat do marketers and creators do about all the fake content? Joe and Robert discuss a slew of AI-generated books, while an 80s horror film that never actually happened goes viral on TikTok. And does Google care about your content as they employ more AI in their searches? The boys discuss a ...
246. What Working with Marketing Support Looks Like
The Content Experiment Podcast - August 16, 2023 08:00 - 17 minutes ★★★★★ - 31 ratingsContent is important to online businesses because it helps you to showcase your thought leadership and stay in front of your audience. But it’s also really time-consuming to do all the behind the scenes work on your content. Hiring someone to help you can get a big chunk of your marketing off yo...
ESPN - The Sportsbook (388)
This Old Marketing - August 11, 2023 08:00 - 1 hour ★★★★★ - 163 ratingsBig news this week as PENN sells Barstool Sports back to David Portnoy and (in an obvious move) partners with ESPN to create ESPN-branded sportsbooks around the country. Could this be the end of civilization as we know it? In other news, the "Apple buying Disney" frenzy continues. Joe and R...
245. Leading in Business Through Leading Yourself with Ryann Dowdy
The Content Experiment Podcast - August 09, 2023 08:00 - 44 minutes ★★★★★ - 31 ratingsIf you’re seeing this right now, or listening to this episode, you’re a leader. You don’t have to be the CEO of a business or the head of any department. If you can lead yourself and are self aware, have a growth mindset, and have some personal responsibility, you are already a leader. As ...
AI Everywhere All At Once (387)
This Old Marketing - August 04, 2023 08:00 - 1 hour ★★★★★ - 163 ratingsThis week Joe and Robert discuss how every piece of content created has "at least" a little bit of AI in it. Meta blocks news links in Canada. Is this a negotiation tactic or a sign of things to come? The movie Sound of Freedom continues to defy box office expectations. Is this because of a ...
244. Setting Realistic Expectations for Content Creation
The Content Experiment Podcast - August 02, 2023 08:00 - 16 minutes ★★★★★ - 31 ratingsYou’re hiring someone to help with your marketing, content creation, and implementation. This will free up so much time so you can go on and do what you do best in your business. But you’re probably ready to hire help because you know how long it takes you to do the work. Even though you’r...
Elon Flips the Bird (386)
This Old Marketing - July 28, 2023 08:00 - 1 hour ★★★★★ - 163 ratingsThe boys go in-depth discussing the Twitter move to X. What's the future of Twitter X and is there a future at all? What does this mean for Threads? Could there be a deal to bring the two together? Rants and raves include the battle for CMS and Marketing AI Institute. This week's links: ...
243. Embracing Your Neediness with Mara Glatzel
The Content Experiment Podcast - July 26, 2023 08:00 - 42 minutes ★★★★★ - 31 ratingsAre you needy? The correct answer is yes. We all have needs. Of course we have our basic needs to survive but as humans we have a lot more that we need to live our best life. But what about in business? We have needs there too: we need to make money, we need to NOT work 14 hours a day, we ...
The Death of Business Books? (385)
This Old Marketing - July 21, 2023 08:00 - 1 hour ★★★★★ - 163 ratingsThis week we cover breaking news from McGraw-Hill Education. MHE made the decision last week to kill their business book division. What does this mean for new business books and the future of business publishing? Elon announces more problems at Twitter, including the fact that they keep losing...
242. Using a Different Lens When Consuming Content
The Content Experiment Podcast - July 19, 2023 08:00 - 20 minutes ★★★★★ - 31 ratingsStop trying to do it all! You do not have to be in “all of the places” to market your business effectively. And too many business owners sit paralyzed because they don’t know what to create, where to publish it, or how often. If you’re a solopreneur or just trying to get a better handle on...
The Mouse Meets the Mac (384)
This Old Marketing - July 14, 2023 08:00 - 1 hour ★★★★★ - 163 ratingsDisney CEO Bob Iger received an extension to stay as CEO until the end of 2026. Joe believes this is just enough time to sell the company to Apple (of course). Robert and Joe discuss what it will take to make that happen. Threads starts laying out advertising guidelines, but should they even d...
241. Using Your Voice to Share Your Story with Shaunda Head
The Content Experiment Podcast - July 12, 2023 08:00 - 48 minutes ★★★★★ - 31 ratingsYou already know that your brand is so much more than your colors and logo. But have you done the work to ensure that your brand message is based on strategy and messaging? Your brand consists of your design, content, marketing, social media, and more. It all needs to work together with a strate...
Elon Gets Tangled in Threads (383)
This Old Marketing - July 07, 2023 08:00 - 1 hour ★★★★★ - 163 ratingsThe big news of the week is Meta's launch of Twitter-competitor Threads in the United States. Is this finally the Twitter killer we were looking for, or just another also ran? In other news, Snap continues to impress with its new subscription product. Could the company finally have found a pai...
240. How to Ramp Up Content Repurposing in Your Business
The Content Experiment Podcast - July 05, 2023 08:00 - 12 minutes ★★★★★ - 31 ratingsWhen you create content for your business, it can serve so many other purposes than what you created it for. But there’s a process behind repurposing content that you need to be aware of before you start copying and pasting or recording yourself reading your blog posts for your podcast. Th...
You Need to Pay Attention to This [Special Episode] (382)
This Old Marketing - June 30, 2023 08:00 - 1 hour ★★★★★ - 163 ratingsA #ThisOldMarketing mid-year special episode where Joe and Robert cover what marketers and content creators should be paying attention to, including: Creating Too Much Content (and not enough activation) AI in Content Taking Your Email Newsletter Seriously What Is the Website? The Video...
239. Diversifying Your Revenue with Affiliate Opportunities with Angela Markham
The Content Experiment Podcast - June 28, 2023 08:00 - 39 minutes ★★★★★ - 31 ratingsBusiness is down and you’re feeling the pressure to diversify your revenue streams. Instead of adding another service or building a digital product, consider dipping your feet into affiliate marketing. Whether you’re an affiliate for your favorite digital software or you offer an affiliate...
The Elon Zuckerberg Ultimate Cage Fight (381)
This Old Marketing - June 23, 2023 08:30 - 1 hour ★★★★★ - 163 ratingsIn this episode of #ThisOldMarketing, Twitter goes on a brand safety publicity tour, but it won't help their advertising sales. Mark Zuckerberg and Elon Musk trade threats about an actual cage fight. If it happens, Joe is putting is money on the Zuck. Robert likes Elon's "walrus" play. TikT...
238. 7 Things Negatively Impacting Your Marketing
The Content Experiment Podcast - June 21, 2023 08:00 - 18 minutes ★★★★★ - 31 ratingsIt’s easy to blame algorithms or the market for marketing that’s not making the impact that you want. And maybe that’s part of it, but there are probably other things going on too. If you’ve ever struggled with hitting “publish” on something for any reason or you feel like you’ve been stu...
In TikTok We Trust? (380)
This Old Marketing - June 16, 2023 08:00 - 1 hour ★★★★★ - 163 ratingsCould it be that the future of the US will get their news from TikTok? Robert and Joe discuss how this can go down a dark, lonely path for many. Google News announces (yet again) that it will launch soon (very soon!). And the creator-friendly site known as Twitter is opening up a flawed adve...
237. Embracing the Power of AI with Danielle LeFleur
The Content Experiment Podcast - June 14, 2023 08:00 - 49 minutes ★★★★★ - 31 ratingsIf you spend any time in the online space, you’ve been hearing a lot about artificial intelligence. There’s a lot to digest there: the types of tools, which one works for what type of needs, etc. And even if you think you have no need for AI, trust me when I say that you do. In fact, you’re prob...
The LIV/PGA Merger: What Can Brands Learn? (379)
This Old Marketing - June 09, 2023 08:00 - 1 hour ★★★★★ - 163 ratingsBig news of the week is the PGA tour merging with the Saudi-backed LIV tour. Joe and Robert talk about what this means for brands in the future. Apple launches the Vision Pro. Will there be a long-term market for the product? Rumors again surface about Apple buying Disney. Is this even close...
236. Is Social Media “Really” Marketing?
The Content Experiment Podcast - June 07, 2023 08:00 - 9 minutes ★★★★★ - 31 ratingsIf you’re posting regularly on social media are you actually marketing your business? (Really?) My short answer is no, you’re not. But it’s a lot more nuanced than that. Sure, social media creates an online presence for you. But the way most people are “doing” social media is not doing any...
AI: The End Is Near (378)
This Old Marketing - June 02, 2023 08:00 - 1 hour ★★★★★ - 163 ratingsIn this episode of #ThisOldMarketing, Joe and Robert talk about the 22-word statement from the creators of AI. Simply put, we are in big trouble. WPP launches a content engine with Nvidia that will make the production of ads quicker and easier because of AI. I know...everything we always wante...
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