Latest Contentstrategy Podcast Episodes
TikTok Is Banned! What Happens Now? (425)
This Old Marketing - April 26, 2024 08:00 - 1 hour ★★★★★ - 163 ratingsIn a whirlwind week on The Hill, a TikTok ultimatum (sell or be banned) passed the House, the Senate and was quickly signed by the President. What happens now? META's quarterly results were outstanding...and then the stock dropped 20 percent. What happened? Taylor Swift does her own deal wit...
Are Corporate Social Media Handles Dead? (424)
This Old Marketing - April 19, 2024 08:00 - 1 hour ★★★★★ - 163 ratingsJohn Deere's search for a new social media creator leads to an important conversation - are corporate social media handles dead? Faced with possibly paying for the news, Google starts removing links to California news sites for some users. And the winner for the dumb move of the year goes to.....
266. Finding B2B Leads on Social Media
The Content Experiment Podcast - April 17, 2024 04:27 - 17 minutes ★★★★★ - 31 ratingsI'm always looking for effective ways to generate leads and help clients grow their businesses. And for many, social media has become an increasingly important tool for reaching and engaging with potential customers. However, with so many platforms and strategies to choose from, it can be challe...
The Rebirth of Print as Innovative Marketing (423)
This Old Marketing - April 12, 2024 08:00 - 1 hour ★★★★★ - 163 ratingsCould marketers finally be waking up to the advantages of direct print? The relaunch of some high-profile magazines, and the launch of Robinhood's new print magazine leads our discussion. In other news, Alphabet is reportedly looking at acquiring Hubspot and a new privacy bill is being drafted...
265. Using Lead Magnets: Attract and Convert Your Ideal Clients
The Content Experiment Podcast - April 10, 2024 05:54 - 18 minutes ★★★★★ - 31 ratingsAs a small B2B business owner, you know that generating leads is crucial for growth, but it can be a real challenge. That's where lead magnets come in - they're the secret weapon that can help you attract and convert your ideal clients like never before. But here's the thing: not all lead magn...
Our Most Impactful Business Books of All-Time [Special Episode] (422)
This Old Marketing - April 05, 2024 08:00 - 43 minutes ★★★★★ - 163 ratingsRobert and Joe run through the business books that have made the most impact on their lives and careers. They include: Marketing Management – Philip Kotler Discovery Driven Growth – Rita Gunther McGrath Different – Youngme Moon How Will You Measure Your Life – Clayton Christensen Zen a...
264. B2B Lead Generation Strategies for 2024
The Content Experiment Podcast - April 03, 2024 05:00 - 23 minutes ★★★★★ - 31 ratingsIn the online space, many business owners are struggling to find new leads and clients. With businesses cutting back on spending and returning to DIY strategies, it can be difficult to grow or even maintain your current level of success (however you define that for yourself). However, it's impor...
Here Comes Social Media Verification (421)
This Old Marketing - March 29, 2024 08:00 - 1 hour ★★★★★ - 163 ratingsNews this week as Florida governor Ron DeSantis signs a law restricting social media access for children. Is this the first step to full-on social media verification or just another fruitless attempt to tell people how to parent? Trump's Truth Social goes public and hits meme stock territory. ...
263. Key KPIs for Measuring Marketing Success
The Content Experiment Podcast - March 27, 2024 04:30 - 19 minutes ★★★★★ - 31 ratingsAs a small B2B business owner, you need to understand the effectiveness of your marketing efforts and make data-driven decisions to optimize your strategies. How do you do that? Key performance indicators (KPIs) and metrics! This week on the podcast, I’m talking about the importance of tracki...
Apple Shows AI Weakness with Google Deal (420)
This Old Marketing - March 22, 2024 08:00 - 1 hour ★★★★★ - 163 ratingsIn this special episode #420, Joe and Robert dissect the upcoming Apple/Google deal for AI and the iPhone. Is this a sign of weakness for Apple or are they just buying time? OpenAI's chatbot store is filling up with spam. Are you surprised? And a group of publishing experts launch Authors Eq...
262. Create Content That Truly Engages Your Audience
The Content Experiment Podcast - March 20, 2024 05:00 - 12 minutes ★★★★★ - 31 ratingsIn the ever-evolving online business world, the game has changed. (Or maybe it hasn’t just recently changed, but it’s truly time to take notice!) It's no longer about amassing a massive following or boasting an impressive email list. The real key to online success lies in creating content that...
AI Content: Time Is Running Out to Get Your Content House in Order (419)
This Old Marketing - March 15, 2024 08:00 - 1 hour ★★★★★ - 163 ratingsWe are in post-social media and, now, a post-search environment. The next 12 months are critical to start getting your content assets in order for the AI Content wave. The House passes a bill that could lead to a TikTok ban. Uh, we told you so. But does it really matter? Google's Gemini AI r...
261. How to Create Impactful Content for Your Business
The Content Experiment Podcast - March 13, 2024 05:00 - 17 minutes ★★★★★ - 31 ratingsCurious how to create content that really hits the mark with your audience? Well, you're in for a treat because this podcast episode is all about just that. We're talking about crafting content that does more than just sit there—it engages, educates, and gets your audience itching to take action...
12 Secrets to Content Marketing Success [Special Episode] (418)
This Old Marketing - March 08, 2024 09:00 - 56 minutes ★★★★★ - 163 ratingsIn this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024. Robert shares his insights, including: The Value of Relationships The Product Content Mindset The Point of View Architecture The Trust Exercise - Audit Your Expe...
260. B2B Marketing Budget Planning
The Content Experiment Podcast - March 06, 2024 06:00 - 22 minutes ★★★★★ - 31 ratingsWhether you’re planning to DIY your content and marketing or you’re looking to hire it out, some budget planning is essential. It takes both time and money to see an ROI on your marketing activities, but not all tools and strategies are created equal. This week on the podcast, I’m sharing why ...
Vice Implodes. What's Wrong with the News Media Model? (417)
This Old Marketing - March 01, 2024 09:00 - 1 hour ★★★★★ - 163 ratingsAnother media company bites the dust. This time it's the once-darling Vice Media. Is the news media business model broken or is there something else at work here? A big supreme court case involving social media moderation is being reviewed by SCOTUS. Could it happen? We'll see this summer. ...
259. Streamlining Project Management with ChatGPT
The Content Experiment Podcast - February 28, 2024 06:00 - 11 minutes ★★★★★ - 31 ratingsI’m not a project manager, but with the help of ChatGPT, I’ve created some great systems around marketing and content--for myself and for clients. From standard operating procedures to project plans to program outlines, ChatGPT can save you time and money in your project and content management. ...
OpenAI, Google, Billy Joel and More AI Craziness (416)
This Old Marketing - February 23, 2024 09:00 - 1 hour ★★★★★ - 163 ratingsIt's been a crazy two weeks for artificial intelligence. OpenAI officially launched Sora, the text-to-video tool. At the same time, Google launched their AI-version of Gemini inside workplace. Is podcasting really a racket? Maybe it's just more of the same. Hits and misses include Paramoun...
258. You’re Already Using AI in Your Marketing
The Content Experiment Podcast - February 21, 2024 06:00 - 11 minutes ★★★★★ - 31 ratingsI’ve heard many business owners say that they won’t use AI of any sort in their businesses. I understand the desire to keep a good hand on content and the general goings-on of your business, but if you’re reading this or listening to podcasts, you’re most likely using AI in some way, shape or fo...
Secrets to Growing a Content Brand [Special Episode] (415)
This Old Marketing - February 16, 2024 09:00 - 53 minutes ★★★★★ - 163 ratingsIn this special Blossom episode of This Old Marketing, Joe and Robert discuss the insights and secrets into creating a profitable content brand, for both content marketing and content creator goals. Topics discussed include: How to truly differentiate and grow an audience How to create a co...
257. Using ChatGPT in Your Content Creation
The Content Experiment Podcast - February 14, 2024 06:00 - 18 minutes ★★★★★ - 31 ratingsUsing ChatGPT for your content creation is a touchy subject, but I believe it’s a conversation we should be having. There are so many use cases for ChatGPT for your content, from ideation through publication. And using ChatGPT or another AI tool will help you save time and, if you’re DIYing your...
Is Content Exclusivity Dead? (414)
This Old Marketing - February 09, 2024 09:00 - 1 hour ★★★★★ - 163 ratingsThe boys discuss Joe Rogan's new content deal with Spotify. Is this the future of podcast and YouTube deals, or is this just for the one percenters? Also, how should a brand approach this kind of deal? Meta will label AI images across all their properties. Is this just a point in time or will ...
256. On Ethically Using AI in Your Business
The Content Experiment Podcast - February 07, 2024 06:00 - 21 minutes ★★★★★ - 31 ratingsDoes AI belong in your business? Yes. In fact, it’s already in your business and your life. If you've ever worried about AI taking over your job or wondered how it could actually help you work smarter, this is for you. We're talking about the real deal with ChatGPT and other AI tools – how they ...
Deepfakes and Small Screens Overshadow Marketing in 2024 (413)
This Old Marketing - February 02, 2024 09:00 - 1 hour ★★★★★ - 163 ratingsBig tech CEOs ran to Washington to explain why they haven't protected US children. YouTube and TikTok continue to dominate and grow in profit and usage. Is it imperative that all companies market on these channels today? And George Carlin and Taylor Swift deepfakes dominate the news. Is ther...
255. Analyzing Your Audience to Create Content that Resonates
The Content Experiment Podcast - January 31, 2024 06:00 - 12 minutes ★★★★★ - 31 ratingsCreating content for your business is an essential part of simply being in business, but how do you know what content to create…and what platform to publish it on? Your own goals are a part of the formula but an even bigger part (and one you can leverage if you’re struggling with ideas) is by ta...
Big Opportunity for Content Marketing Acquisitions (412)
This Old Marketing - January 26, 2024 09:00 - 1 hour ★★★★★ - 163 ratingsNetflix Q4 earnings show how far the company is ahead in the streaming wars...plus...their licensing deal with WWE vaults them into a live-events leadership position. So, what's next and what can we learn from their strategy? Sports Illustrated is "mostly" dead. Here's a big opportunity for a ...
254. Balancing Your Evergreen and Trending Content
The Content Experiment Podcast - January 24, 2024 06:00 - 22 minutes ★★★★★ - 31 ratingsImagine constantly feeling like you have to create something for your business: a new podcast episode, a video, emails, opt-ins, blog posts, social media posts… All because you either don’t have a content strategy or plan or because you want to stay on top of timely topics and post on the fly. ...
Apple Plays Havoc with Podcast Industry (411)
This Old Marketing - January 19, 2024 09:00 - 1 hour ★★★★★ - 163 ratingsBig news in media and marketing as Informa purchases a majority stake in TechTarget. Is their strategy of "focused scaling" correct for B2B? Apple overhauls their podcast download system, sending podcast leaders into a panic over revised download numbers. Ah...rented land. And OpenAI launche...
253. Mastering Your Content Strategy & Calendar
The Content Experiment Podcast - January 17, 2024 06:00 - 18 minutes ★★★★★ - 31 ratingsPosting content on the fly might feel like freedom, but I think what you’re really doing is creating more stress for yourself and confusion for your audience. Consistency is a huge part of growing and nurturing an audience and when you disappear for weeks or months because you don’t have the e...
The Water Polo-Playing Squirrels Episode (410)
This Old Marketing - January 12, 2024 09:00 - 1 hour ★★★★★ - 163 ratingsIf you don't get the title, stay until the end. In this episode, Joe and Robert discuss what's happening at CES, including the role of the creator/influencer inside a media company. Netflix, Instagram and Amazon all make major streaming cutbacks. Is this just "right sizing" the business, or ...
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